If your wardrobe is filled with bold graphics, edgy silhouettes, and a rebellious attitude, you're probably already a fan of Harsh and Cruel. The brand nails the gritty, urban vibe with statement pieces that don't just blend in, they stand out. They make high-impact streetwear accessible, which is why they've earned such a loyal following.
For those who love that raw, unapologetic style but want to explore similar aesthetics, there are plenty of other labels capturing that same energy. Here are 17 streetwear brands like Harsh and Cruel that should be on your radar.
Inspired by the grimy, unfiltered energy of punk, goth, and skate culture, Pleasures is all about provocative graphics and a rebellious spirit. If you're drawn to Harsh and Cruel for its statement-making tees and hoodies, you'll feel right at home with Pleasures' dark, retro-infused designs and unapologetic pop culture references.
Think of them as Harsh and Cruel’s slightly more nostalgic cousin, pulling from '80s and '90s underground scenes. Their hoodies and tees are priced similarly, making them an easy addition to your rotation for pieces that feel bold, controversial, and uniquely cool.
Shop now at pleasures.co
For those who love streetwear with a sophisticated, high-fashion edge, Misbhv is a perfect fit. The brand serves up oversized hoodies, sleek graphic tees, and statement accessories, often in monochrome palettes with bold, abstract prints. It's streetwear for the minimalist who still wants to make an impact.
While Harsh and Cruel embraces a raw, gritty aesthetic, Misbhv smooths out the edges with a cleaner, more upscale vibe. It delivers the same rebellious attitude but in a slightly more polished package, appealing to city-dwellers who mix street style with luxury pieces.
Shop now at misbhv.com
Represent occupies the space between rebellious street style and luxury craftsmanship. They're known for their premium fabrics, meticulous construction, and perfectly oversized fits, especially with their distressed denim and hoodies. It's the kind of streetwear that feels both rugged and refined.
Like Harsh and Cruel, Represent has a definite attitude, but it’s communicated through silhouette and quality rather than loud graphics. If you appreciate the rebellious spirit but want something a bit more elevated with subtle branding, Represent is your go-to.
Shop now at representclo.com
Merging utilitarian design with high-fashion futurism, Alyx is for the streetwear fan who appreciates technical details. They're famous for their innovative hardware - think harness belts, industrial-style buckles, and tech-forward fabrics on hoodies and outerwear. The vibe is less about prints and more about structure.
Where Harsh and Cruel screams rebellion through graphics, Alyx whispers it through cutting-edge, functional design. It’s a pricier alternative, but perfect for when you want a statement piece that feels more architectural and forward-thinking.
Shop now at alyxstudio.com
C2H4 takes streetwear into experimental, futuristic territory. With asymmetrical cuts, innovative fabrics, and convention-defying designs, the brand feels like a vision from the future. They specialize in oversized jackets, conceptual hoodies, and unique accessories that look like they belong in a sci-fi film.
This brand shares Harsh and Cruel's non-conformist spirit but executes it with an avant-garde flair. If you're looking for streetwear that genuinely pushes boundaries and feels like wearable art, C2H4 is the perfect destination.
Shop now at c2h4.com
Pacsun is a streetwear hub, curating a wide range of brands that capture the urban aesthetic you love. They stock everything from bold graphic tees and distressed jeans to oversized hoodies through their in-house lines and collabs with brands like VLONE and Fandom. It’s a one-stop shop for accessible street style.
While not a single brand, Pacsun offers an easy way to get the Harsh and Cruel look at a similar, budget-friendly price point. It’s perfect for discovering new graphic tees or foundational pieces that capture that rebellious, contemporary vibe without having to search too hard.
Shop now at pacsun.com
A true streetwear legend, BAPE (A Bathing Ape) is famous for its iconic Milo the Ape logo and signature camo patterns. The Japanese brand delivers playful yet rebellious energy through limited-edition hoodies, collector-worthy tees, and instantly recognizable accessories. You don't just wear BAPE, you collect it.
Compared to Harsh and Cruel's darker, punk-inspired themes, BAPE is more rooted in pop culture and vibrant graphics. However, both brands share a deep connection to street credibility and the power of a bold, eye-catching design.
Shop now at bape.com
Kith perfectly straddles the line between high-end streetwear and everyday luxury. Founded by Ronnie Fieg, the brand is known for its incredible collaborations, sleek branding, and focus on premium quality. Think perfectly cut hoodies, clean graphic tees, and some of the most hyped sneaker drops in the game.
If you appreciate Harsh and Cruel's attitude but want a more polished, versatile option, Kith delivers. Its aesthetic is less about raw grit and more about elevated, street-ready staples that feel both comfortable and cool.
Shop now at kith.com
Fear of God Essentials does elevated basics better than anyone. Instead of loud graphics, the brand focuses on minimalist design, impeccable oversized silhouettes, and a neutral, earthy color palette. Their hoodies, sweatpants, and tees are foundational pieces for a refined streetwear wardrobe.
While Harsh and Cruel is all about making a loud statement with prints, Essentials is the complete opposite - it’s about quiet luxury and perfect fits. If you want to balance your wardrobe with understated, high-quality pieces that still feel current, look no further.
Shop now at fearofgod.com
Helmed by legendary designer Jun Takahashi, Undercover brilliantly mixes punk, art, and avant-garde influences. The brand is known for its dark, thought-provoking graphics, experimental outerwear, and rebellious undertones that resonate deeply with the spirit of Harsh and Cruel.
What sets Undercover apart is its highly artistic and often surreal approach to design. If you're looking for streetwear that feels more like a collector's item and carries a deep sense of artistic rebellion, Undercover is a must-see.
Shop now at undercoverism.com
Virgil Abloh's Off-White defined luxury streetwear for a generation with its iconic diagonal stripes, ubiquitous quotation marks, and industrial-inspired details. The brand offers hoodies, tees, and sneakers that blend high-fashion conceptualism with undeniable street cred.
While both brands make bold statements, Off-White leans into a more conceptual, deconstructed design language. It trades Harsh and Cruel’s punk graphics for a polished, instantly recognizable branding system that has become a symbol of modern luxury.
Shop now at off---white.com
Starting as a jewelry line, Ambush quickly evolved into a full-fledged fashion house known for its experimental, avant-garde style. The brand's apparel and accessories are bold, playful, and often boundary-pushing, merging streetwear sensibilities with a high-fashion edge.
Ambush shares Harsh and Cruel's commitment to standing out, but its focus is much more on innovative silhouettes and standout accessories. If you love complementing your graphic tees with statement-making jewelry like oversized chains and futuristic rings, Ambush is your perfect match.
Shop now at ambushdesign.com
Born from San Francisco's skate scene, HUF creates streetwear that is authentic, laid-back, and rebellious. Best known for their graphic tees, cool sweatshirts, and iconic "Plantlife" socks, their designs are playful, logo-heavy, and deeply rooted in street culture.
HUF captures the same youthful energy as Harsh and Cruel but with a west-coast, skate-centric spin. It’s less gritty and more about casual, effortless cool. If you're looking for reliable graphic pieces that are always on-trend, HUF consistently delivers.
Shop now at hufworldwide.com
As a veteran of the New York streetwear scene, 10Deep is known for its bold prints, pop art-inspired designs, and urban cultural references. Their collections are often a vibrant explosion of color and graphics, making their hoodies, jackets, and tees impossible to ignore.
Like Harsh and Cruel, 10Deep is all about making a fearless statement. However, they often lean into a brighter, more eclectic color palette compared to Harsh and Cruel's darker aesthetic, offering a different flavor of graphic-heavy rebellion.
Shop now at 10deep.com
Founded by artist Shepard Fairey, Obey is a streetwear staple built on a foundation of activism, street art, and punk rock. Its graphic tees, hoodies, and accessories are famous for their politically charged messages and iconic Andre the Giant imagery. Obey is fashion with a point of view.
This brand is the philosophical counterpart to Harsh and Cruel. Both are provocative and rebellious, but Obey channels that energy into making an artistic or political statement, offering pieces that start conversations.
Shop now at obeyclothing.com
No streetwear list is complete without Supreme. The brand has evolved from a downtown skate shop into a global phenomenon, defined by its iconic red box logo and impossibly hyped weekly drops. Their hoodies, tees, and accessories are a symbol of street credibility and exclusivity.
While Harsh and Cruel’s aesthetic is built around elaborate raw graphics, Supreme’s power lies in its minimalist branding and massive cultural cachet. The rebellion here comes from belonging to an exclusive club that is always one step ahead of the mainstream.
Shop now at supremenewyork.com
Born x Raised is a love letter to old-school Los Angeles. The brand's designs are deeply rooted in West Coast culture, mixing vintage-inspired typography with bold graphics that touch on everything from skate and gang culture to local pride. Their pieces feel authentic, rebellious, and unapologetically cool.
Like Harsh and Cruel, Born x Raised projects a strong sense of attitude and identity. However, its aesthetic is more specifically tied to LA's skate and hip-hop history, offering a laid-back yet defiant take on streetwear.
Shop now at bornxraised.com
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