If you're a fan of the laid-back Hawaiian scene and bold graphics, you probably already love Cukui. The brand is known for effortlessly blending traditional island culture with modern urban aesthetics, creating a unique streetwear style that feels both authentic and cool.
Cukui's mix of relaxed fits, eye-catching graphics, and tropical vibes is perfect for anyone looking to stand out. For those who can't get enough of their culturally rich designs and comfortable fits, here are 17 similar streetwear brands that capture a similar spirit of creativity and urban style.
Huf is a streetwear giant born from San Francisco's skateboarding scene, offering everything from sneakers and hoodies to graphic tees and accessories. Its style is all about a gritty, rebellious attitude rooted in skate culture. Similar to Cukui, Huf relies on bold graphics and a strong streetwear identity, but it trades the tropical, island-influenced motifs for designs inspired by urban art and skateboarding.
Shop now at hufworldwide.com
Founded by artist Shepard Fairey, Obey is known for its politically charged graphics and provocative messages printed on tees, hoodies, and jackets. The vibe is gritty and rebellious, perfect for making a statement that goes beyond just fashion. While Cukui draws inspiration from laid-back island culture, Obey's roots are in street art and activism, offering a more intense and thought-provoking graphic style.
Shop now at obeyclothing.com
The Hundreds is a classic California brand with a strong focus on community, drawing inspiration from skate, surf, and punk culture. Their collections often tell a story, featuring fun graphics on casual streetwear staples like tees, hoodies, and hats. This brand shares Cukui's relaxed, West Coast vibe but channels it through a storytelling lens focused on L.A.'s diverse subcultures rather than Hawaiian heritage.
Shop now at thehundreds.com
Starting as a skate hardware store, Diamond Supply Co. evolved into a global streetwear brand famous for its iconic diamond logo and clean, minimalist designs. They offer premium apparel, including hoodies, tees, and snapbacks, with a focus on high-quality materials. Where Cukui is vibrant and pattern-heavy, Diamond Supply Co. often takes a more understated approach, letting their sleek logo and sharp graphics do the talking.
Shop now at diamondsupplyco.com
Brixton creates timeless, vintage-inspired pieces that feel effortlessly cool, perfect for a laid-back lifestyle. Their hats, tees, flannels, and jackets mix Americana with surf and skate culture for a versatile look. If you love Cukui's casual vibe but want something less graphic-focused, Brixton offers a more classic and subdued style rooted in timeless West Coast fashion.
Shop now at brixton.com
Adidas Originals revisits the brand's iconic archives, bringing classic sportswear into the modern streetwear scene. Known for sneakers, track jackets, and tees featuring the famous three-stripes, their aesthetic is sporty, sleek, and globally recognized. Cukui’s style is built on cultural prints and island life, while Adidas Originals delivers a more athletic and universally wearable street style.
Shop now at adidas.com/originals
Nike SB is Nike’s dedicated skateboarding line, offering high-performance skate shoes and apparel that blend function with street cred. Their collections often feature collaborations with skate legends and are known for their bold branding and innovative designs. This brand captures a similar energy to Cukui's but channels it through a performance-driven lens deeply rooted in urban skate culture.
Shop now at sbdirect.nike.com
As one of the original streetwear pioneers, Stüssy blended surf culture with urban style to create an effortlessly cool aesthetic. Their iconic logo tees, relaxed sweats, and caps are staples in any streetwear wardrobe. Stüssy shares Cukui's coastal, relaxed vibe but with a more minimalist, graphic-driven look that feels rooted in California's surf and skate history.
Shop now at stussy.com
Supreme is the ultimate icon in streetwear, defined by its bold red box logo, insane hype, and limited-edition drops. The brand’s aesthetic is clean, edgy, and instantly recognizable, often featuring clever cultural references and high-profile collaborations. While Cukui's style is vibrant and culturally expressive, Supreme's appeal lies in its exclusivity, branding, and minimalist urban cool.
Shop now at supremenewyork.com
Undefeated merges sportswear with a rugged, military-inspired aesthetic, making it a favorite among sneakerheads and streetwear enthusiasts. Their collections include sneakers, tees, and jackets with bold graphics and a strong, tactical vibe. In contrast to Cukui’s relaxed island inspiration, Undefeated projects a powerful, performance-oriented look built for the urban arena.
Shop now at undefeated.com
Coming straight from the skate scene in London, Palace is known for its quirky graphics, prominent triangle logo, and witty, vintage-inspired designs. Its aesthetic is playful and rebellious with a distinctly UK street edge. If Cukui represents the laid-back West Coast vibe, Palace is its anarchic, cool-kid cousin from across the pond with a heavy dose of skate-centric humor.
Shop now at palaceskateboards.com
Fallen is all about skate culture, offering durable footwear and apparel designed for skaters by skaters. Their style is gritty, comfortable, and performance-focused, with bold graphic prints that reflect its rebellious roots. Unlike Cukui’s bright, island-themed designs, Fallen provides a more rugged and functional streetwear option built for action and durability.
Shop now at fallenfootwear.com
Famous for its mischievous cat mascot, Lord Nermal, RIPNDIP brings a dose of humor and irreverence to streetwear. Their designs are loud, playful, and often feature hilarious, slightly NSFW graphics on tees, hoodies, and accessories. While Cukui is rooted in cultural celebration, RIPNDIP's focus is on fun and meme-worthy creativity, perfect for those who don't take themselves too seriously.
Shop now at ripndip.com
Hypebeast is a media platform and online store that curates the best of streetwear culture, offering exclusive collaborations and limited releases. Their brand partnerships reflect the ever-changing trends in street fashion. While it isn't a single brand, it’s a go-to source for discovering pieces with high-fashion, hype-driven aesthetics that contrast sharply with Cukui's more organic, cultural style.
Shop now at hypebeast.com
The iconic Italian sportswear brand Kappa is known for its legendary tracksuits and Omini logo. It offers a retro street look that blends 80s and 90s athletic fashion with modern trends. If Cukui's vibe is tropical and relaxed, Kappa's is undeniably sporty and vintage-inspired, perfect for adding a nostalgic, athletic feel to your wardrobe.
Shop now at kappa.com
Pacsun is a one-stop-shop for all things casual and cool, curating pieces from various surf, skate, and streetwear brands. Their in-house collections are youthful, affordable, and on-trend, often featuring styles that nod to California's laid-back culture. It's a great destination if you're looking for an accessible way to mix versatile, trend-driven pieces with looks similar to Cukui's relaxed aesthetic.
Shop now at pacsun.com
Volcom seamlessly blends skate, surf, and snowboard culture into energetic and youthful streetwear. Known for boardshorts, graphic tees, and hoodies, the brand embodies a rebellious spirit rooted in action sports. Volcom shares Cukui’s love for a relaxed lifestyle and bold expression but channels it through a more direct and rugged action-sports lens.
Shop now at volcom.com
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