Chances are if you're active and love a good laugh, you already own a pair of Goodr sunglasses. Their combination of no-slip, no-bounce frames, fun colors, and a killer price point (think $25-$35) makes them a go-to for runners, hikers, and just about anyone who wants stylish shades without the stress of losing a high-end pair.
But when you're looking to expand your collection or want a slightly different vibe while keeping the affordability, there are plenty of other brands serving up great styles. For those who love Goodr's commitment to fun and function, here are 18 similar brands worth checking out.
If you love Goodr's energy but want to turn the volume up, meet Blenders. They offer vibrant, trendy sunglasses built for active lifestyles, with a focus on bold, oversized frames that make a statement. Their prices are still very approachable, typically landing between $35 and $60.
Think of Blenders as Goodr's edgier cousin, they share the same fun-in-the-sun DNA but lean more into fashion-forward shapes and eye-catching collabs. If you want shades that are as ready for a beach party as they are for a 5k, Blenders delivers performance with a healthy dose of flair. Shop now at blenderseyewear.com
Knockaround is a classic choice for anyone who wants durable, stylish, and incredibly affordable shades. With most pairs priced between $20 and $40, they are a direct competitor to Goodr, offering a huge range of classic frame shapes like wayfarers in a rainbow of colors and patterns.
What sets Knockaround apart is its focus on timeless design and serious durability, making them a super practical choice for everyday adventures. While Goodr might be a bit more quirky and bold, Knockaround delivers that same affordable, worry-free fun with a slightly more understated, classic vibe. Shop now at knockaround.com
For those who love Goodr's style but want to make a more eco-conscious choice, Sunski is the perfect fit. This brand crafts lightweight, comfortable sunglasses from recycled materials, focusing on sustainability without sacrificing style. Their classic, adventure-ready shapes are versatile enough for a mountain trail or a city commute.
While the price point is a step up at around $70-$100, you're investing in quality polarized lenses and an eco-friendly mission. Sunski offers a more refined, earthy aesthetic compared to Goodr’s vibrant pop, appealing to the outdoor enthusiast who values both design and sustainability. Shop now at sunski.com
Foster Grant is an iconic and accessible eyewear brand that you can find almost anywhere. They offer a massive range of styles, from timeless aviators to trendy oversized frames, all typically within the $20-$50 price range. Their key strength lies in providing classic, reliable sunglasses for everyone.
Compared to Goodr's bright and sporty feel, Foster Grant offers a more traditional and versatile collection. If you're looking for an affordable, straightforward pair of shades for everyday wear without the playful branding, Foster Grant is a dependable and stylish option. Shop now at fostergrant.com
Shady Rays is built for action, specializing in polarized sunglasses with a heavy emphasis on durability. Priced from $48-$70, their shades are popular with adventurers and athletes who need eyewear that can take a beating. Their standout feature is an incredible lifetime warranty that even covers loss or damage.
Like Goodr, Shady Rays is rooted in the active lifestyle space, but they elevate the performance aspect with high-quality lenses and super-sturdy frames. If you push your gear to the limit and want shades that promise to keep up (and be replaced if they don't), Shady Rays is a worthy upgrade. Shop now at shadyrays.com
If your sunglasses are more for city strolls and brunch than trail runs, DiLusso has you covered. They focus on affordable, fashion-forward shades, with a huge selection of trendy oversized and statement frames that feel much more expensive than they are (most are $20-$50). Their goal is to deliver on-trend looks without the high-end price.
While Goodr masters the intersection of sport and fun, DiLusso is purely dedicated to fashion. You get the same awesome affordability and bold style, but with an aesthetic designed to complement your outfit rather than your workout stats. Shop now at dilussoeyewear.com
For unbeatable prices and an almost endless selection, Sunglass Warehouse is your destination. With most pairs costing between $10 and $40, it’s a paradise for budget shoppers. They offer everything from classic wayfarers and aviators to sporty, polarized options for every type of activity.
Similar to Goodr in both price and style variety, Sunglass Warehouse excels at providing simple, trendy options without a strong brand voice. If you just want a reliable, good-looking pair of sunglasses for an incredible price, this is the place to browse. Shop now at sunglasswarehouse.com
Co-founded by celebrities, Privé Revaux delivers high-fashion, designer-inspired looks at an incredibly accessible price point, usually $30-$60. They specialize in chic, trendy frames that you'd expect to see on a runway, but made for everyone. Their focus is on making A-list style achievable.
Where Goodr is playful and athletic, Privé Revaux is sophisticated and glamorous. If you love changing your sunglasses to match your outfits and want access to dozens of sharp, modern styles, this brand offers that trend-driven excitement at a price that lets you experiment. Shop now at priverevaux.com
Peepers is for those who aren't afraid of a little personality. Known for their fun reading glasses, they bring that same quirky, creative energy to their sunglasses collection, most of which are under $50. Expect bold colors, playful patterns, and eye-catching frame shapes that are anything but boring.
This brand shares Goodr's love of fun and affordability. However, while Goodr's playfulness comes out in sporty colorways and funny names, Peepers expresses it through artistic, sometimes eccentric, designs perfect for creative individuals who want their accessories to be a conversation starter. Shop now at peepers.com
You can always count on Target's in-house brands like Goodfellow & Co. for style on a dime. Their sunglasses section offers dozens of modern, classic, and practical styles for men and women, often priced between just $10 and $25. It's the perfect spot to grab a trendy pair for the season guilt-free.
Like Goodr, Goodfellow & Co. makes stylish eyewear accessible to everyone. The main difference is the vibe - Target’s styles are more focused on mirroring mainstream trends in a simple, straightforward way, whereas Goodr has a much more distinct, playful brand personality. Shop now at target.com
If you're inspired by fashions of the past, Vint & York crafts beautiful, retro-style sunglasses without the vintage store hunt. Priced around $30-$50, they specialize in classic styles like cat-eyes, round frames, and oversized shapes that channel decades gone by. Their aim is to bring back timeless silhouettes for the modern wearer.
While Goodr's designs feel distinctly contemporary and athletic, Vint & York leans into nostalgia and fashion history. Both brands prioritize great style at an affordable price, but Vint & York is the clear choice for anyone who loves a vintage-inspired look. Shop now at vintandyork.com
Sojos Vision is another fantastic choice for incredibly budget-friendly sunglasses that are big on personality. Most pairs range from $10 to $30 and come in a dazzling array of bright colors, unique shapes, and fun patterns that are perfect for festivals, vacations, or just brightening up a weekday.
Sojos shares Goodr’s philosophy that sunglasses should be affordable, stylish, and fun. They have a very similar playful energy and cater to a young audience that wants their accessories to be expressive and eye-catching without breaking the bank. Shop now at sojosvision.com
Diff offers chic, modern sunglasses and combines it with a mission to give back. For every pair sold, they help provide vision care to someone in need. Their trendy frames, often seen on influencers, range from about $50 to $80 and blend quality craftsmanship with on-trend designs.
Compared to Goodr, Diff is a bit more polished and fashion-focused, with a slightly higher price tag. However, they appeal to a similar consumer - someone who wants stylish, thoughtfully designed eyewear from a brand that has a positive impact. Shop now at diffeyewear.com
American Optical (AO Eyewear) mixes heritage with performance. Known for their classic, all-American styles like pilot aviators and durable wraparounds, they offer shades that feel both timeless and functional. With a price point typically between $20-$50 for their accessible lines, they provide great value.
AO Eyewear shares Goodr's appeal to an active audience, but they do it with a more traditional and vintage-sport aesthetic. If you prefer classic, rugged designs over Goodr's vibrant and quirky looks, AO Eyewear is an excellent alternative for reliable and stylish shades. Shop now at aosunglasses.com
Sunglass & Co. hits that sweet spot of sporty, trendy, and affordable. With prices generally around $20-$40, they serve up a collection of lightweight sunglasses with colorful frames, mirrored lenses, and playful patterns perfectly suited for an active life.
Their vibe is very similar to Goodr’s - casual, comfortable, and perfect for weekends or workouts. They deliver on the promise of stylish, functional eyewear that you won't be scared to wear during any activity, making them a strong alternative for anyone who loves the Goodr formula. Shop now at sunglassco.com
Vera & John is all about fun, youthful eyewear that makes a statement. Their collection is packed with playful shapes, bright pops of color, and bold designs, usually priced under $30. It's the perfect brand for anyone looking for energetic, on-trend sunglasses for a festival, beach day, or just because.
This brand definitely matches Goodr's affordability and love of color. The key difference is that Vera & John is almost exclusively focused on fashion-as-fun, with designs meant to be bold and capture attention, whereas Goodr maintains its ties to athletic performance. Shop now at veraandjohn.com
As the name suggests, FunkyBuddha delivers daring, attention-grabbing sunglasses. Catering to a youthful, fashion-forward crowd, they offer unique frames, bright colors, and statement designs that stand out. For around $25-$45, you can get a pair of shades that are truly unforgettable.
FunkyBuddha shares Goodr's playful sensibility and affordable price tag. Think of them as Goodr’s most extroverted friend - they take the fun to the next level with even bolder and more unconventional styles that are designed to make an impact. Shop now at funkybuddha.com
For those who love affordability but prefer a cleaner, more minimalist look, JPLUS is the answer. Priced from $20 to $50, their collection focuses on sleek, modern frames like aviators, chic cat-eyes, and classic round shapes in understated colors.
JPLUS offers a different aesthetic from Goodr's vibrant and playful energy. It’s for the person who wants their sunglasses to be a versatile, everyday essential rather than a loud statement piece. They prove that you can get a sophisticated, minimalist vibe without the designer price tag. Shop now at jplus.com
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