If your closet is full of oversized silhouettes and bold graphics, chances are you're already a fan of Genuine People. The brand perfectly captures that trendy, streetwear-inspired vibe, blending casual comfort with edgy designs that feel right at home in any city.
For those who love Genuine People’s fearless mix of color, print, and effortless cool, there are plenty of other brands serving up a similar aesthetic. Here are 18 more brands to check out for of-the-moment urban style.
Heron Preston takes urban streetwear and gives it a high-fashion, sustainable twist. Known for its signature orange tags, utilitarian details, and bold graphics, this brand serves luxury with a conscience. Think elevated hoodies, innovative jackets, and statement tees that are instantly recognizable.
Prices range from around $150 to $500, making it a step up from Genuine People, but it's an investment in quality and design. If you love Genuine People's urban edge but want something more refined and eco-conscious, Heron Preston is the perfect upgrade.
Shop now at heronpreston.com
An absolute icon in the streetwear world, BAPE is the go-to for vibrant, graffiti-inspired fashion. Their iconic camouflage patterns and shark hoodies are staples for anyone looking to make a loud statement. Everything from tees to a hoodie will run you between $80 to $300, often driven by their super exclusive, limited-edition drops.
Like Genuine People, BAPE fully embodies urban culture, but it leans much more into luxe branding and creating collectible pieces. If you like your streetwear to be impossible to miss, BAPE is where it's at.
Shop now at bape.com
Rooted in skate and punk culture, Obey is all about self-expression with a rebellious streak. This brand is famous for its graphic tees, hoodies, and jackets featuring artist Shepard Fairey's political and provocative work. With pieces generally between $40 and $120, it’s an accessible way to get an authentic street look.
Obey shares Genuine People's urban heart but brings a bit more of an underground, counter-culture edge. It's for those who want their clothes to make a statement, both visually and philosophically.
Shop now at obeyclothing.com
For a more quiet, minimalist take on streetwear, Fear of God Essentials is unbeatable. The brand focuses on high-quality basics in neutral color palettes, with its signature oversized hoodies, joggers, and tees defining effortless cool. Prices usually sit between $40 to $200 for foundational pieces.
While Genuine People is loud with prints and colors, Essentials captures the same laid-back, urban silhouette in a more subdued and refined way. It's streetwear for the minimalist at heart.
Shop now at fearofgod.com
As one of the OGs of streetwear, Stüssy has perfected the blend of surf, skate, and street culture. The brand is known for its relaxed fits, iconic script logo, and effortlessly cool vibe that has stayed relevant for decades. Expect to find their t-shirts, sweatshirts, and hats in the $50-$200 range.
While still serving a bold street aesthetic like Genuine People, Stüssy has a distinct, sun-soaked California feel. It's a foundational brand for anyone building an authentic urban wardrobe.
Shop now at stussy.com
KITH stands at the crossroads of classic streetwear and modern luxury. Renowned for its premium materials, impeccable fits, and incredible collaborations, the brand offers everything from sought-after sneakers to expertly designed hoodies and jackets. Prices generally range from $100 to $400.
KITH takes the urban sensibility of brands like Genuine People and elevates it through a lens of high-end quality and exclusive partnerships with brands from Nike to Versace. It’s for the streetwear connoisseur.
Shop now at kith.com
Inject some Y2K nostalgia into your streetwear collection with the Pacsun x Bratz collaboration. This line is all about fun, featuring playful graphics, bright colors, and silhouettes inspired by the iconic dolls. It's also super affordable, with most pieces falling between $20 and $60.
It matches Genuine People's youthful and trendy vibe but filters it through a bold, pop-culture lens. If you’re looking for playful urban looks that don't take themselves too seriously, this is it.
Shop now at pacsun.com
Coming straight from the UK, Represent delivers premium streetwear with a keen focus on fit and fabrics. Their signature style includes oversized silhouettes, minimal branding, and a muted color palette, seen across their range of luxury-level tracksuits, denim, and t-shirts. Prices average between $150 and $350.
Represent has the same urban DNA as Genuine People but executed in a more refined and upscale package. It's sophisticated streetwear for those who appreciate the details.
Shop now at representclo.com
Y-3 is what happens when you combine Adidas's athletic innovation with Yohji Yamamoto's avant-garde design vision. The result is futuristic streetwear defined by technical fabrics, monochromatic color schemes, and cutting-edge silhouettes. As a high-end label, prices start around $200 and can go up to $700 or more.
This brand takes the urban aesthetic to a conceptual, high-fashion level. If you see streetwear as a form of art, Y-3 offers the perfect canvas.
Shop now at y-3.com
Based in Amsterdam, Daily Paper infuses contemporary streetwear with African cultural heritage. The brand is loved for its vibrant prints, oversized fits, and designs that tell a story. You'll find their standout hoodies, t-shirts, and tracksuits for around $80 to $250.
Like Genuine People, Daily Paper isn't afraid of bold patterns and relaxed silhouettes. However, it brings a rich, artistic perspective that helps its wearers stand out in a meaningful way.
Shop now at dailypaperclothing.com
Clot brilliantly bridges Eastern and Western cultures, creating artistic streetwear with a global feel. The brand is known for incorporating Asian-inspired motifs and art into its graphic tees, hoodies, and covetable sneaker collaborations. Prices are generally accessible, ranging from $50 to $150.
Compared to Genuine People, CLOT provides a more eclectic and culturally rich aesthetic. It's the perfect choice for someone who wants their streetwear to have a unique, art-forward twist.
Shop now at clot.com
The brainchild of the late Virgil Abloh, Off-White™ is a paradigm of luxury streetwear. Defined by its signature quotation marks, industrial zip-ties, and diagonal arrow logos, the brand treats clothing as a form of conceptual art. This is high-fashion, with prices starting at $200 and reaching well over $1000.
Off-White speaks the same urban language as Genuine People but elevates it to the highest echelons of fashion, creating runway-worthy statement pieces that define trends.
Shop now at off---white.com
Hailing from Poland, MISBHV puts a dark, rebellious spin on luxury streetwear. The label blends a post-punk, DIY aesthetic with high-quality materials, resulting in oversized jackets, provocative graphic tees, and edgy accessories. Pieces range from approximately $80 to $300.
MISBHV shares Genuine People’s gritty urban spirit but channels it into a darker, more provocative style. It's for the streetwear fan who loves a moody, edgy vibe.
Shop now at misbhv.com
Kkco makes streetwear that is unapologetically fun, bold, and comfortable. They serve up eye-catching graphic hoodies, colorful joggers, and playful tees that are priced fairly between $40 and $120. Big logos and vibrant prints are their specialty.
The lively, youthful energy of Kkco aligns perfectly with Genuine People's vibe. It’s a fantastic alternative for anyone who wants their streetwear to feel bright, expressive, and ready for anything.
Shop now at kkco.co
The Hundreds is a classic brand that has been shaping street culture for years. With strong roots in the California skate scene, they focus on telling stories through their graphic tees, snapbacks, and hoodies, putting community first. Their pricing, from $40 to $150, makes them a go-to.
Similar to Genuine People, The Hundreds is all about authentic street style, but it holds a more tenured, history-rich position rooted in skate culture rather than fast-moving trends.
Shop now at thehundreds.com
While originally an alpine travel brand, Napapijri has become a favorite in urban settings. Known for their iconic anoraks, comfortable hoodies, and functional joggers, they merge outdoorsy practicality with street-ready style. Most pieces are priced between $80 and $200.
Napapijri offers a more utilitarian and functional alternative to Genuine People. It's perfect for those who want their streetwear to be as durable and practical as it is stylish.
Shop now at napapijri.com
The iconic French brand A.P.C. (Atelier de Production et de Creation) is the master of minimalist cool. While not a traditional "streetwear" brand, its clean-lined denim, perfect-fit sweaters, and classic outerwear are foundational to a refined urban wardrobe. Prices for staples start around $150.
This is the choice for someone who loves the city vibe of Genuine People but prefers a more subtle, timeless, and understated way of expressing it. It’s "grown-up" streetwear at its best.
Shop now at apc.fr
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