If you love the breezy, effortless island style of Gecko Hawaii, you know how good it feels to wear clothing that puts you in an instant vacation mood. Their vibrant prints and comfortable fits are perfect for channeling those laid-back, tropical vibes, whether you're by the beach or just dreaming of it.
For anyone looking to expand their wardrobe with similar sun-soaked brands, we've rounded up 18 others that perfectly capture that relaxed, island-inspired spirit. From surf-ready essentials to chic resort wear, here are the brands you need to check out.
Famous for its explosion of colorful, resort-ready prints, Lilly Pulitzer is the queen of cheerful tropical style. They offer everything from vibrant sundresses to classy swimwear and accessories that feel like a permanent vacation. While Gecko Hawaii goes for a more relaxed surf vibe, Lilly Pulitzer delivers a polished, preppy version of island life. Think brunch by the pool or a garden party in Palm Beach. It's for when you want your bold prints to feel a little more dressed up.
Shop now at lillypulitzer.com
Tommy Bahama has perfected the art of sophisticated resort wear with a totally relaxed feel. Known for breathable linen shirts, elegant sundresses, and high-quality swimwear, this brand offers an upscale take on island living. It shares Gecko Hawaii’s commitment to comfort and tropical aesthetics but packages it in a more premium, polished look. If you love the island vibe but want something a bit more refined for a nice dinner or resort getaway, Tommy Bahama is the perfect fit.
Shop now at tommybahama.com
As a heritage Hawaiian brand, Reyn Spooner offers true Aloha style with its iconic, vintage-inspired prints and comfortable, high-quality fabrics. They’re famous for their Aloha shirts but also make casual dresses and classic accessories with authentic island vibes. Like Gecko Hawaii, Reyn Spooner is all about celebrating Hawaiian culture, but it does so with a focus on classic, retro designs and masterful craftsmanship. It’s a timeless choice for anyone who appreciates heritage prints.
Shop now at reynspooner.com
If your version of island style involves a lot of time in the water, meet Maaji. This Colombian brand is known for its incredible reversible swimsuits and playful, eclectic prints. Their collections are a burst of bright colors, fun tropical motifs, and flirty silhouettes perfect for a youthful, energetic beach look. While Gecko Hawaii provides the entire island wardrobe, Maaji zeroes in on show-stopping swimwear and resort wear that refuses to be boring.
Shop now at maajistore.com
While known primarily for its stackable, handcrafted friendship bracelets, Pura Vida also offers casual apparel and accessories that capture the same easygoing beach vibe. Their clothing is relaxed and fun, making it easy to sprinkle a little bit of coastal charm into your daily style. Pura Vida shares Gecko Hawaii's carefree spirit, offering a more subtle, accessory-focused way to show off your love for the sand and surf.
Shop now at pura-vida.com
An icon in women's surf culture, Roxy captures the fun, active side of beach life. With a huge offering of bikinis, boardshorts, wetsuits, and casual wear, the brand brings a sporty energy to tropical style. Roxy and Gecko Hawaii share a love for the ocean and a laid-back attitude, but Roxy dials up the active function, making it a great choice for a day spent surfing, swimming, and exploring the coast.
Shop now at roxy.com
Billabong is another global legend in surf culture, offering a full range of swimwear, clothing, and accessories for the ultimate beach enthusiast. Their designs often feature florals, tie-dyes, and sun-faded coastal colors that feel right at home on the sand. Similar to Gecko Hawaii, Billabong fully embraces a carefree, ocean-centered lifestyle but often infuses it with a slightly edgier, more youthful attitude.
Shop now at billabong.com
A true original in the surf world, O'Neill offers dependable and stylish beachwear that prioritizes comfort and performance. You'll find everything from technical boardshorts and wetsuits to laid-back tees and sundresses. They share Gecko Hawaii's casual DNA but lean more heavily into the functional activewear side of surf culture. It's the go-to brand when your beach day plans involve more action than lounging.
Shop now at oneill.com
No island-inspired wardrobe is complete without the perfect flip-flops, and Havaianas are the undisputed champions. While the Brazilian brand focuses solely on footwear, its fun prints, vibrant colors, and unparalleled comfort perfectly complement the Gecko Hawaii aesthetic. They are the essential finishing touch for any laid-back tropical outfit, grounding your breeziest looks in casual simplicity.
Shop now at havaianas.com
While Alo Yoga is primarily an activewear brand for the yoga studio, its flowy tops, breezy shorts, and comfy loungewear translate beautifully to a relaxed, coastal aesthetic. The vibe is less about bright tropical prints and more about minimalist comfort in high-quality, versatile pieces. If your idea of a perfect tropical day is more about wellness and serene vibes, Alo offers a modern, athleisure-focused alternative to Gecko Hawaii.
Shop now at aloyoga.com
Sydney-based brand Seafolly is a powerhouse in the world of swimwear, famous for its bold colors, tropical prints, and unbelievably flattering cuts. Their collections include stylish one-pieces, bikinis, and breezy cover-ups meant for a chic day at the beach. They share Gecko Hawaii’s love for vibrant island themes, but often present their designs in a more fashionable, trend-driven way, perfect for making a stylish splash.
Shop now at seafolly.com
Patagonia is the go-to for those who want their laid-back style to come with an eco-conscious mission. They create functional, high-quality swimwear, apparel, and accessories with a strong commitment to sustainability. They align perfectly with the relaxed vibe of Gecko Hawaii but prioritize durable, environmentally-friendly materials over seasonal prints.
Shop now at patagonia.com
L*Space offers luxurious swimwear and resort wear designed for a modern, sophisticated beachgoer. They are known for using high-quality fabrics, offering modern silhouettes, and creating fashion-forward yet timeless tropical prints. Think of L*Space as Gecko Hawaii’s more high-end counterpart, trading a bit of the playful surf style for a luxe, polished feel that’s perfect for upscale resorts and chic poolside lounging.
Shop now at lspace.com
Channeling quintessential California cool, Cali Dreaming creates beachwear and casual apparel drenched in sun-kissed colors and effortless vibes. Their simple sundresses, flattering bikinis, and lightweight cover-ups feel like they're made for long days on the Pacific Coast Highway. Like Gecko Hawaii, it's all about a carefree, easy style but with a clear focus on Southern California surf culture.
Shop now at calidreaming.com
French luxury brand Vilebrequin has mastered the art of playful yet sophisticated swimwear. Known for their brightly colored, whimsical prints and high-quality swim trunks and bikinis, they share Gecko Hawaii’s love for vibrant designs but deliver them in an exquisitely luxe package.
Shop now at vilebrequin.com
Tori Praver Swimwear offers chic designs with a bohemian twist, perfect for a laid-back island vibe. Known for its ruched details and flattering fits, this brand complements the playful energy of Gecko Hawaii with a sophisticated edge.
Shop now at toripraverswimwear.com
Luxury swimwear brand Vix combines the coastal energy of Brazil with the confident style of California. Known for bold animal prints, vibrant solids, and unique hardware details, their pieces are designed to make you stand out. The styles embody a confident, high-fashion island vibe that still feels playful. Vix offers an upscale twist on the tropical aesthetic, similar to Gecko Hawaii’s fun energy but geared towards a luxury audience seeking sophisticated, figure-flattering cuts.
Shop now at vixswimwear.com
Faherty is famous for creating incredibly soft, comfortable, and sustainable clothing with a relaxed, sun-faded coastal vibe. You'll find fewer bright tropical prints and more sun-bleached plaids, subtle stripes, and timeless solids made from high-quality fabrics like organic cotton. While Gecko Hawaii is all about the vibrant energy of a tropical vacation, Faherty captures the feeling of a cozy seaside town - perfect for a sunset bonfire. It’s the premium, comfort-focused option for those who love coastal living.
Shop now at fahertybrand.com
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