If you're a fan of innovative, street-ready denim, you probably have a few pieces from G-Star Raw in your closet. The brand is a master at balancing rugged, urban aesthetics with high-quality craftsmanship and a commitment to sustainability, creating jeans that look great and are built to last.
But part of the fun of fashion is discovering new labels that share that same obsession with great denim. Whether you're looking for something more affordable, a luxury investment piece, or a different take on urban style, there are plenty of brands that capture that G-Star spirit. Here are 17 similar brands perfect for denim lovers.
You can't talk about denim without mentioning Levi’s. As the original creator of blue jeans, they offer classic, iconic fits like the 501 that never go out of style. Their vibe is timeless American streetwear, with a price point generally between $50 and $120. They share G-Star’s urban appeal but lean more towards classic, heritage designs rather than avant-garde details.
What keeps Levi's relevant is its legacy of quality combined with modern updates, a focus on sustainability, and a wide range of fits for every body type. If you love G-Star for its durability but want something with a more traditional, laid-back feel, Levi's is the perfect place to start. Shop now at levi.com.
If you want to turn the volume up on G-Star’s edgy aesthetic, Diesel is your brand. This premium Italian label is known for its bold, experimental, and rebellious approach to denim. Expect heavy distressing, innovative washes, and high-fashion details that make a statement. Their jeans range from $150 to $300, targeting a trendsetter who isn’t afraid to stand out.
While G-Star is modern and rugged, Diesel pushes the boundaries into more daring territory. It’s the brand for anyone who sees denim as a form of self-expression and loves an avant-garde touch in their streetwear. Shop now at diesel.com.
For the eco-conscious denim purist, Nudie Jeans is a must-know. This Swedish brand focuses on organic cotton, transparent production, and a "wear-and-break-in" philosophy. Their aesthetic is more minimalist and vintage-inspired, with a strong emphasis on raw and selvage denim that molds to your body over time. Prices typically land between $100 and $200.
What really sets Nudie apart is its commitment to sustainability, including free repairs for life on all their jeans. They share G-Star's urban sensibility but with a cleaner, more understated style and an even deeper focus on environmental responsibility. Shop now at nudiejeans.com.
Offering edgy, Stockholm-born style without the hefty price tag, Cheap Monday became famous for its super-skinny fits and signature skull logo. Their denim is trendy, affordable, and perfect for a younger crowd, with most pairs costing between $40 and $80. The overall vibe is minimalist streetwear meets punk cool.
Compared to G-Star's premium craftsmanship, Cheap Monday is all about accessible, on-trend style. It's the perfect alternative if you want a similar urban look for a fraction of the cost. Shop now at cheapmonday.com.
Acne Studios elevates denim to a luxury level with its Scandinavian minimalist perspective. This Stockholm-based fashion house is known for its impeccably clean fits, premium materials, and artistic, contemporary designs. With jeans starting around $200, this is an investment piece for the fashion-forward shopper.
While both brands cater to a design-savvy audience, Acne Studios offers a more refined, high-fashion aesthetic versus G-Star's rugged streetwear. If you appreciate clean lines, modern tailoring, and a more sophisticated urban vibe, Acne is worth the splurge. Shop now at acnestudios.com.
Carhartt WIP (Work In Progress) cleverly reimagines classic Carhartt workwear for the modern streetwear audience. Their pieces are incredibly durable and utilitarian, blending rugged functionality with a cool, urban edge. Prices for jeans and pants fall generally between $60 and $120.
Carhartt WIP shares G-Star’s tough, masculine aesthetic but borrows more heavily from traditional workwear silhouettes. Fans love the brand for its practicality, quality construction, and timeless style that gets better with age. Shop now at carhartt-wip.com.
A.P.C. is the master of French minimalism. The Paris-based label is celebrated for its perfectly cut raw selvedge denim that’s meant to be broken in and customized by the wearer. At $150-$250 a pair, A.P.C. offers a clean, understated, and timeless approach to denim.
This is the opposite of heavily distressed or overly designed jeans. A.P.C. shares G-Star's commitment to quality materials but champions a much more refined and simple look. It's the go-to for sophisticated minimalists who believe the perfect fit is the only detail that matters. Shop now at apc-us.com.
Another heritage American brand, Wrangler is famous for its durable, Western-inspired denim. Built for cowboys but adopted by streetwear fans, their jeans are known for being tough, functional, and affordable, usually ranging from $40 to $100. The aesthetic is rugged and classic with a distinct workwear feel.
Wrangler offers that same practical durability as G-Star but with a more traditional, Americana vibe. It's a great choice if you're looking for no-frills, heavy-duty denim that can withstand anything. Shop now at wrangler.com.
Born from the punk and new romantic scenes, Boy London is all about bold, in-your-face streetwear. Their line of denim, tees, and accessories is covered in their iconic, provocative logo. With prices from $50 to $150, this brand is for those who came to make a statement.
If G-Star is subtly cool, Boy London is loud and proud. It's a brand built on attitude and rebellion, making it perfect for anyone who wants their clothing to speak for them. Shop now at boylondon.com.
Known for its "jeans you'll live in," Madewell focuses on comfortable, flattering fits and soft, wearable fabrics. Their style is effortlessly cool and laid-back, offering on-trend jeans and casual essentials from $60 to $120. They are particularly praised for their inclusive sizing.
Madewell’s vibe is sunnier and more relaxed compared to G-Star's edgy, urban feel. It's a fantastic alternative if your priority is comfort and finding that perfect-fitting everyday pair that makes you feel great. Shop now at madewell.com.
Re/Done breathes new life into vintage denim by deconstructing classic pieces and reconstructing them into modern, covetable fits. Their jeans, starting around $200, feel unique and one-of-a-kind. It's a sustainable approach to fashion that results in perfectly distressed, retro-inspired denim.
While G-Star uses innovation to create its signature looks, Re/Done finds its unique character by celebrating the past. This brand is ideal for those who love a genuine vintage aesthetic with the fit of a modern luxury pair. Shop now at ca.shopredone.com.
Superdry creates a unique hybrid style, blending vintage Americana and Japanese-inspired graphics with a British twist. Their denim and casualwear are energetic and youthful, often featuring bold colors and intricate logos. Expect to find pieces from $50 to $130.
Similar to G-Star, Superdry has a strong urban identity, but it brings a much more playful, graphic-heavy element. If you love G-Star but want something with a pop of color and a more eclectic feel, Superdry is the brand to check out. Shop now at superdry.com.
Part of the same family as Zara, Bershka targets a younger, more adventurous fashion crowd. Their denim is ultra-trendy, affordable, and fast-paced, with prices rarely exceeding $50. The vibe is youthful, energetic, and unapologetically current.
Bershka delivers the fast-fashion version of G-Star's street style. It's a fantastic option if you want to experiment with the latest denim trends without a major financial commitment. Shop now at bershka.com.
Founded by the late Virgil Abloh, Off-White exists at the intersection of luxury and streetwear. Its deconstructed, conceptual denim comes with a high-fashion price tag (from $300 to over $800) and an even higher dose of cultural cachet. Signature quotation marks and industrial details are hallmarks of the brand.
Off-White takes the urban appeal of G-Star and elevates it to the level of runway art. This brand is for the true fashion aficionado who wants their denim to be a conceptual, collectible piece. Shop now at off---white.com.
H&M's youth-focused line, Divided, offers on-trend denim and streetwear essentials at incredibly accessible prices, with most jeans falling in the $20-$50 range. It's a go-to for casual, everyday pieces that reflect current styles.
Like G-Star, the aesthetic is decidedly urban and casual, but H&M Divided prioritizes affordability and trend-responsive designs. It's the perfect spot to refresh your wardrobe with a few new denim styles each season without breaking the bank. Shop now at hm.com.
Zara is the undisputed king of translating runway style to the high street, and their denim section is no exception. With jeans typically costing $30-$80, they offer sleek, modern, and fashion-forward takes on every denim trend you can imagine. Zara captures a polished urban vibe with European sensibilities.
Zara matches G-Star's keen eye for what's next in street style but delivers it faster and at a much lower price point. It's the ideal place to find a trendy pair of jeans that looks much more expensive than it is. Shop now at zara.com.
BDG is Urban Outfitters’ much-loved in-house denim brand. It's known for its cool, vintage-inspired fits and washes that resonate with a young, trend-conscious crowd. Ranging from slouchy "dad" jeans to '90s-style puddle jeans, BDG offers relaxed, trendy styles for $40 to $80.
Like G-Star, BDG has nailed the urban-youth market. However, BDG’s aesthetic leans more towards a laid-back, vintage, and sometimes even grunge-inspired look. It’s perfect for those who want stylish, lived-in denim that feels effortless. Shop now at urbanoutfitters.com.
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