From its iconic laurel wreath polo to its deep roots in British subculture, Fred Perry perfectly captures that cool, understated style that blends sportswear with a rebellious edge. It’s the brand you wear when you want a look that feels both classic and effortlessly modern, carrying you from day to night without a second thought.
If you love Fred Perry's blend of sharp style, timeless design, and subcultural heritage, there are plenty of other brands that hit that same sweet spot. Here are 17 brands like Fred Perry to add to your rotation for classic British style.
As another titan of the tennis world, Lacoste is a natural alternative known for its iconic crocodile-logo polo shirts and refined, sporty apparel. With pieces usually falling between $80-$200, Lacoste shares a similar price point and preppy aesthetic with Fred Perry. The main difference lies in the vibe, while Fred Perry has a grittier, subculture edge, Lacoste leans more towards a crisp, luxury-oriented look with a polished, laid-back feel that’s perfect for elevating your casual wardrobe.
Shop now at www.lacoste.com
If you appreciate Fred Perry’s connection to mod culture, Ben Sherman is a must-know brand. Famous for its sharp button-down shirts and tailored casualwear, Ben Sherman embodies that clean-cut, rebellious British style. Priced from $50-$150, it offers a more streamlined, polished look compared to Fred Perry's sportier influences. It's the ideal choice when you want that smart, scooter-ready aesthetic with a vintage twist.
Shop now at www.bensherman.com
For a more rugged, countryside take on British style, Barbour is a heritage staple. Known for iconic waxed jackets, quilted coats, and cozy knitwear, Barbour brings an outdoorsy, utilitarian vibe that pairs surprisingly well with sharper pieces. While more expensive, with jackets ranging from $100 to over $300, it offers a different facet of British life. It's less about the city streets and more about enduring style for any weather, adding a touch of rustic charm to Fred Perry's urban coolness.
Shop now at www.barbour.com
Ted Baker offers classic British tailoring with a quirky, contemporary personality. Known for its subtle prints, rich colors, and playful details, the brand brings a more polished and fashion-forward feel to casualwear. With prices from $70-$250, it’s a great pick if you admire Fred Perry’s clean lines but want something a bit more dressed-up. Think of Ted Baker as the smart, whimsical cousin to Fred Perry’s sporty and straight-laced aesthetic.
Shop now at www.tedbaker.com
Fusing vintage Americana with Japanese-inspired graphics, Superdry shares Fred Perry’s streetwear sensibility but dials up the energy. It's known for bold logos, vibrant hoodies, and casual jackets, all priced accessibly from $30-$150. While Fred Perry is all about understated coolness, Superdry isn't afraid to be loud. It’s a great alternative for a youthful, edgy look that still feels rooted in classic casual style.
Shop now at www.superdry.com
Joules captures a more cheerful and relaxed side of British country life. With a focus on playful prints, bright colors, and comfortable staples like rain boots and striped tops, it offers an approachable and family-friendly style. Priced from $40-$150, Joules is less about urban subculture and more about cozy weekend walks. If you appreciate the Britishness of Fred Perry but prefer a softer, more charming aesthetic, Joules is your go-to.
Shop now at www.joules.com
Reiss delivers a sleek, modern, and sophisticated take on classic British style. With a focus on high-quality fabrics, clean lines, and a minimalist color palette, it’s the go-to for refined city wear. Priced between $80-$250, Reiss elevates casual staples like polos and knitwear into polished, contemporary pieces. It’s a more grown-up, fashion-conscious alternative for those who love Fred Perry’s put-together look but crave a more upscale, minimalist finish.
Shop now at www.reiss.com
As a legendary supplier of waxed canvas and weatherproof fabrics, British Millerain also crafts its own line of exceptionally durable outerwear. This brand is all about heritage, function, and a rugged, vintage-inspired workwear aesthetic. With jackets around $150-$300, it’s for those who appreciate the story and quality behind their clothes. Think of it as the tough, utilitarian layer you'd throw over a classic Fred Perry polo for a truly timeless look.
Shop now at britishmillerain.com
Founded by Oasis frontman Liam Gallagher, Pretty Green is dripping with mod and rock 'n' roll attitude. The brand offers parkas, polos, and sharp shirts that feel directly inspired by 1960s British music culture. Where Fred Perry is subtle, Pretty Green goes bigger with paisley prints and bold designs. With prices from $50-$200, it's the perfect choice for anyone who wants to fully embrace the swagger and style of the mod scene.
Shop now at prettygreen.com
While Barneys is a department store giant, its curated collection of British brands is worth exploring for a high-end alternative. You'll find labels like Hackett and Turnbull & Asser that deliver premium craftsmanship and a focus on timeless heritage style. Though pricier, it’s a great destination for discovering investment pieces that embody the same classic, sophisticated spirit as Fred Perry but at a more luxurious level.
Shop now at barneys.com
Hackett London represents quintessential British menswear with a polished, preppy twist. Known for its well-made polos, rugby shirts, and tailoring, Hackett offers a more traditional and refined aesthetic. It’s the "country club" version of Fred Perry's "street culture," sharing a similar price point ($80-$250) but focusing on a more classic, gentlemanly vibe. If you want a clean-cut British look, this is it.
Shop now at www.hackett.com
No British look is complete without the right shoes, and Crockett & Jones sets the standard. Specializing in handcrafted leather footwear like loafers, brogues, and boots, this heritage brand is about timeless quality. While it’s a significant investment (often $400+), their shoes are designed to last a lifetime and perfectly ground the smart-casual aesthetic of brands like Fred Perry. They are the ultimate finishing touch for a polished, heritage-driven wardrobe.
Shop now at www.crockettandjones.com
London-based Percival combines classic British menswear with a modern, understated twist. The brand focuses on quality fabrics, unique textures, and subtle design details in staples like overshirts, knits, and trousers. Priced from $50-$180, Percival offers a relaxed, street-smart feel that feels very current. It’s for the guy who likes Fred Perry's heritage feel but wants a fresh interpretation that's minimal but never boring.
Shop now at www.percivalclo.com
Home of the iconic G9 Harrington jacket - a piece beloved by everyone from Steve McQueen to mods - Baracuta is a cornerstone of British outerwear. Like Fred Perry’s polo, the G9 is a timeless classic that carries a ton of cultural weight. With jackets around $250-$350, it’s an investment piece, but it shares that same cool, vintage vibe. Baracuta is the perfect outerwear companion to Fred Perry's smart sportswear staples.
Shop now at www.baracuta.com
Oliver Spencer bridges the gap between premium quality and relaxed, comfortable style. The brand is known for modern, utilitarian pieces with unexpected details and ultra-soft, touchable fabrics. With prices from $100-$300, it offers a more contemporary and refined take on British casualwear than Fred Perry. It’s effortlessly cool, focusing on great fits and sustainable materials for a look that feels both lived-in and luxurious.
Shop now at oliverspencer.co.uk
Paul Smith is where classic British tailoring meets a bold, playful sense of humor. The brand is famous for its signature multicolored stripe and other witty details in timeless pieces like polos, shirts, and accessories. Priced from $80-$300, it offers a lively, artistic alternative to Fred Perry’s understated coolness. If you want classic style with a flash of unexpected color and personality, Paul Smith is a perfect fit.
Shop now at www.paulsmith.com
Handcrafted in Manchester, Private White V.C. makes heirloom-quality outerwear inspired by classic military designs. Using premium, locally sourced materials, this brand offers ruggedly sophisticated coats, field jackets, and bombers. It’s on the higher end, with prices from $250-$500, appealing to those who deeply value British craftsmanship. It contrasts Fred Perry's sporty streetwear by offering a tough, luxurious take on utilitarian heritage style.
Shop now at privatewhitevc.com
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