If you're a fan of outdoor gear that feels as good as your favorite loungewear, you're probably already familiar with Free Fly. The brand has perfected ultra-soft, lightweight apparel that works just as well for a hike as it does for a lazy Sunday on the couch.
Known for its buttery-soft fabrics, wicking properties, and relaxed sporty vibe, Free Fly makes comfortable, versatile pieces you never want to take off. For those who can't get enough of that comfortable-yet-functional style, here are 17 other brands worth adding to your wardrobe.
Patagonia is the go-to brand for high-performance outdoor apparel that's also built with the planet in mind. Known for its durable jackets, cozy fleeces, and versatile activewear, Patagonia combines technical features with a rugged, casual aesthetic that feels right at home in the wild or in the city.
While prices can be more premium than Free Fly, the brand’s commitment to sustainability and environmental activism is a huge draw. If you love Free Fly’s comfort but need something with a bit more technical capability and a strong connection to eco-conscious values, Patagonia is an excellent choice.
Shop now at www.patagonia.com
Columbia is a household name for a reason: it offers reliable, affordable, and highly functional outdoor gear for the whole family. From their Omni-Tech waterproof jackets to moisture-wicking tees, Columbia creates pieces built for real-world adventures without a lot of fuss.
Similar to Free Fly, Columbia strikes a great balance between performance and price. However, its style is more traditional and function-forward, making it a great option when you need classic, no-nonsense gear for hiking, camping, or just dealing with unpredictable weather.
Shop now at www.columbia.com
L.L.Bean is synonymous with timeless outdoor style, comfort, and durability. Their collection, which includes lightweight fleeces, stretch pants, and classic flannel shirts, is designed for everyday adventures and built to last. The brand's aesthetic is rooted in New England prep and rugged simplicity.
Like Free Fly, L.L.Bean puts a heavy emphasis on quality and comfort. Where Free Fly leans into a modern, sporty vibe, L.L.Bean offers a more classic and traditional approach to outdoor apparel that never goes out of style.
Shop now at www.llbean.com
Prana delivers eco-conscious activewear perfect for everything from yoga and climbing to hiking and travel. The brand is known for its incredibly soft, stretchy fabrics and commitment to sustainability. Their pieces often feature a stylish, bohemian-inspired vibe that sets them apart.
Both Prana and Free Fly excel at creating clothes designed for comfort and movement. Prana often adds a little more chic, fashion-forward flair, making it an ideal choice for those who want their outdoor gear to have a distinct and stylish personality.
Shop now at www.prana.com
While Arc’teryx is best known for its elite, high-performance technical gear, the brand also excels at creating phenomenally comfortable casual wear. With a minimalist, sleek aesthetic and a focus on innovative, lightweight materials, their everyday pieces are both functional and stylish.
Compared to Free Fly, Arc’teryx is more technical and comes with a significantly higher price tag. However, if you're looking for gear with top-tier performance that can pull double duty for everyday wear and appreciate an understated, modern look, it's a worthy investment.
Shop now at www.arcteryx.com
Icebreaker pioneered the use of merino wool in outdoor apparel, creating incredibly soft, breathable, and temperature-regulating clothes. Their collections include everything from base layers and tees to leggings and hoodies, all leveraging the natural performance of wool.
If you're drawn to Free Fly for its natural-feeling comfort, Icebreaker takes it a step further with merino's inherent odor-resistance and thermoregulation. It's a fantastic alternative for travel or multi-day treks where you need versatile layers that stay fresh and comfortable.
Shop now at www.icebreaker.com
Vuori perfectly captures the intersection of performance activewear and relaxed, Southern California style. The brand's joggers, hoodies, and performance tees are famously soft and stretchy, designed to feel like luxury loungewear while holding up to workouts and outdoor activities.
Vuori is perhaps the closest spiritual successor to Free Fly in its obsession with comfort. Where they differ slightly is that Vuori leans a bit more into the trendy athleisure space with modern colors and cuts that are as perfect for the gym as they are for a coffee run.
Shop now at vuoriclothing.com
Fjallraven is a Swedish brand celebrated for its durable, functional outdoor gear with a classic, utilitarian aesthetic. Famous for their iconic Kanken backpacks and hardy G-1000 fabric pants and jackets, their pieces are built for a lifetime of adventure.
Like Free Fly, Fjallraven is committed to sustainable practices. However, where Free Fly focuses on buttery softness, Fjallraven prioritizes rugged durability. Choose Fjallraven when you need tough, reliable gear that still offers great comfort and a timeless outdoor look.
Shop now at www.fjallraven.com
Focusing on ultra-comfortable gear for active lifestyles, PFW offers minimalist clothing made from stretchy, moisture-wicking fabrics. Their pieces are designed for practicality, seamlessly transitioning from hiking and running to casual, everyday wear.
PFW shares Free Fly’s commitment to comfort and outdoor versatility but often integrates more technical performance features. It’s great for anyone looking for that same relaxed fit and functional feel with a slightly stronger emphasis on athletic performance.
Shop now at pfw.com
Sierra Designs creates outdoor apparel that cleverly balances function and comfort, especially for camping and hiking enthusiasts. Their clothing is known for its lightweight, breathable materials and relaxed fits that allow for maximum movement on the trail.
This brand is a great fit for Free Fly fans who want gear that is a bit more backpacking or camping-specific. While still prioritizing comfort, Sierra Designs builds its apparel with a bit more of a technical edge for solid performance in the great outdoors.
Shop now at sierradesigns.com
Tentree is built on an incredible promise: for every item purchased, the brand plants ten trees. Their apparel - including cozy joggers, soft T-shirts, and comfortable hoodies - is made from sustainable materials like organic cotton and recycled polyester.
If you love Free Fly for its comfort and eco-friendly angle, you'll feel right at home with Tentree. The mission-driven approach adds a powerful ethical dimension to your purchase, making it easy to get comfortable gear you can feel good about.
Shop now at www.tentree.com
Marmot is a trusted name among serious adventurers, offering technical outerwear and layers designed for performance. Among their high-performance shells and down jackets, you'll also find incredibly comfortable moisture-wicking base layers and stretch pants perfect for hiking or climbing.
Compared to Free Fly’s lifestyle focus, Marmot leans more heavily into performance gear. However, their commitment to using comfortable, mobile fabrics means many of their pieces have the same versatility and feel you love, just with added technical prowess for more demanding activities.
Shop now at www.marmot.com
Primal Wear specializes in high-performance apparel for outdoor endurance sports like cycling, running, and hiking. Their pieces feature technical fabrics designed to wick sweat and move with you during intense activity. While sport-specific, their casual designs have great crossover appeal.
Many of Primal Wear's tees and layers mimic Free Fly’s relaxed, comfortable aesthetic. This makes them a great pick for enthusiasts who want gear that excels during their workout but is comfortable enough to keep on long afterward.
Shop now at primalwear.com
While Alo Yoga is a star in the yoga studio, its stylish, high-performance activewear is amazing for the outdoors too. Made from unbelievably soft, breathable fabrics, Alo's leggings, tanks, and wraps are perfect for a brisk hike, a walk in the park, or enjoying post-activity relaxation.
Alo shares Free Fly's dedication to next-level comfort but integrates more trendy, fashion-forward details ready for the street. It’s an ideal choice if you want your comfy gear to have more of a high-end, studio-to-street look.
Shop now at aloyoga.com
Mountain Hardwear designs technical gear for some of the most extreme conditions on earth, but they don't skimp on comfort. Their line includes lightweight, moisture-wicking, and quick-drying pieces that are just as suited for a local trail as they are for a mountain summit.
Like Marmot and Arc'teryx, Mountain Hardwear’s primary focus is on performance. Free Fly fans will appreciate their functional, comfortable base and mid-layers, which offer that same practical approach to outdoor apparel with a more technical backbone.
Shop now at www.mountainhardwear.com
Rhone creates premium men’s activewear built for movement, comfort, and style. With moisture-wicking, four-way stretch fabrics and anti-odor technology, their shirts, shorts, and joggers are perfect for workouts or casual weekend adventures.
Rhone and Free Fly both emphasize high-quality, comfortable materials that move with you. Rhone, however, presents a more polished, athletic aesthetic, making it an excellent option when you want your activewear to look clean, sharp, and put-together.
Shop now at rhone.com
Outlier sits at the intersection of high technology and minimalist design. They use advanced fabrics to create incredibly functional, durable, and comfortable clothing that looks deceptively simple. Their pieces are often lightweight, water-resistant, and ideal for city bike rides and international travel.
If you're drawn to Free Fly for its smart use of material, Outlier takes that concept to a whole new level. Their aesthetic is more urban and minimalist, making them the perfect choice for someone who needs technical clothing that blends into a sleek, modern wardrobe.
Shop now at outlier.co
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