Created by Millie Bobby Brown, Florence By Mills has become an absolute staple for anyone who wants skincare that’s fun, accessible, and actually works. With its adorable pastel packaging and gentle, cruelty-free formulas, it nails the vibe for teens and young adults looking for a routine that feels fresh, not complicated.
If you love the brand's focus on transparency, clean ingredients, and youthful energy, there are plenty of other amazing lines to explore. Here are 17 similar brands worth checking out for your next skincare haul.
The Inkey List is all about powerful, ingredient-first skincare without the fluff or high price tag. Their products focus on single active ingredients like hyaluronic acid or niacinamide, so you know exactly what you're putting on your skin. Think of it as Florence's more science-savvy big sister - still super affordable (under $20), but perfect for when you want to get a little more specific with targeting your skin concerns.
Shop now at theinkeylist.com
If you're into clean, plant-based formulas, Youth To The People is your brand. They pack their products with superfoods like kale and green tea to deliver antioxidant-rich goodness. It's a bit pricier, with products typically in the $30-$60 range, but it delivers a premium, eco-conscious experience. While Florence is playful and sweet, Youth To The People has a cool, California-wellness vibe that’s all about skin health.
Shop now at youthtothepeople.com
You’ve probably seen CeraVe all over your timeline, and for good reason. This dermatologist-recommended brand is known for its ultra-gentle, ceramide-rich formulas that work wonders for the skin barrier. While it swaps Florence's fun pastels for a more clinical look, it shares the affordable price point (most things are $10-$20) and is a lifesaver for sensitive or acne-prone skin.
Shop now at cerave.com
Glossier practically wrote the book on minimalist, "skin-first" beauty. With its iconic pink packaging and effortless aesthetic, it has the same social-media-darling status as Florence By Mills. Products like their Milky Jelly Cleanser and Futuredew serum focus on enhancing your natural beauty. The price point ($15-$30) and targeted young audience are very similar, just with a more modern, downtown-cool feel.
Shop now at glossier.com
Known for its signature mint-green packaging, Pixi is all about achieving a natural, radiant glow. Their cult-favorite Glow Tonic and hydrating serums are mainstays for anyone craving luminous skin. Around the same price point as Florence ($15-$30), Pixi offers effective, glow-boosting formulas that feel a little more sophisticated but are still accessible and easy to use.
Shop now at pixi.com
The Ordinary strips skincare down to its most effective ingredients, offering clinical-strength formulas at unbelievably low prices (most products are under $15). It has a minimalist, lab-like aesthetic that’s a world away from Florence’s playful vibe. However, if you love transparency and building a custom routine without breaking the bank, The Ordinary is an essential brand to know.
Shop now at theordinary.com
A classic for a reason, Burt’s Bees offers natural, gentle skincare staples that are super budget-friendly ($5-$15). Famous for its beeswax lip balms, the brand also makes lovely cleansers and moisturizers. While Florence focuses on trendy, fun skincare, Burt’s Bees has a more earthy, timeless appeal rooted in simple, natural ingredients that get the job done.
Shop now at burtsbees.com
For those looking for a clean beauty splurge, Herbivore delivers a luxurious, spa-like experience. This brand combines potent botanicals with beautiful, minimalist packaging that’s incredibly shelfie-worthy. It’s definitely on the higher end price-wise ($30-$70), but if you love Florence's clean approach and want to treat yourself to something more elevated and sensorial, Herbivore is a beautiful choice.
Shop now at herbivore.com
Yes To makes plant-based skincare fun with its bright, cheerful packaging and formulas centered around gentle ingredients like cucumbers, grapefruit, and tomatoes. With products around $10-$20, it's just as accessible and budget-friendly as Florence. It’s perfect for teens who want straightforward, natural products for everyday concerns like breakouts or dullness.
Shop now at yesto.com
Versed offers clean, results-driven skincare without confusing jargon. Their products are vegan, cruelty-free, and formulated to high standards, targeting common skin issues like acne and dryness. Ranging from $12 to $30, Versed feels like a slightly more mature version of Florence - still fun and accessible, but with a more straightforward, science-backed approach to skin health.
Shop now at versedskin.com
With its vibrant branding and dedication to 100% vegan and cruelty-free formulas, Pacifica has long been a go-to for affordable, clean beauty. Ranging from $10-$20, it shares Florence’s youthful energy and commitment to safe ingredients. Pacifica also has a massive range of products, from skincare to makeup to fragrance, making it a great one-stop-shop.
Shop now at pacificabeauty.com
Acure is another fantastic option for affordable, natural skincare. Their product line offers everything from brightening serums to gentle cleansers, all with a focus on sustainable, cruelty-free ingredients priced from $8 to $20. It doesn't have the same trendy pop as Florence, but it’s a solid, reliable choice for anyone who values clean, no-frills formulas that simply work.
Shop now at acure.com
Tatcha is in a different league price-wise ($50-$100+), but it's an aspirational brand for anyone who loves skincare. Inspired by Japanese beauty rituals, Tatcha provides a dreamy, luxurious self-care experience with formulas that feel incredible. If you love the idea of gentle, effective skincare and want to seriously treat yourself, Tatcha is the ultimate upgrade.
Shop now at tatcha.com
Lush is the queen of fun, handmade, and eco-conscious skincare. Known for a sensory experience with fresh ingredients and amazing scents, their masks, bath bombs, and cleansers turn any routine into a party. Like Florence, Lush is extremely popular with a young audience that values cruelty-free products and playful branding, with most items falling in the $10-$30 range.
Shop now at lush.com
Marrying natural, farm-fresh ingredients with potent science, Farmacy creates clean skincare that truly gets results. Bestsellers like Green Clean cleansing balm have a dedicated following. It's more of a mid-range brand ($20-$50), offering a more refined experience than Florence but sharing that commitment to conscious, high-quality ingredient sourcing.
Shop now at farmacybeauty.com
If you're chasing that dewy, "glass skin" look, Glow Recipe is for you. This K-beauty-inspired brand uses hydrating fruit extracts like watermelon and papaya in its super cute, colorful packaging. Like Florence, it appeals directly to a young, trend-savvy crowd obsessed with achieving glowing skin. Products fall in the $20-$40 range and make skincare feel like a treat.
Shop now at glowrecipe.com
First Aid Beauty (FAB) creates gentle, dermatologist-tested solutions designed specifically for sensitive skin. If your skin is easily irritated, FAB's soothing cleansers and rich moisturizers can be a game-changer. While it has a more clinical-clean aesthetic compared to Florence's playful pastels, it offers that same promise of safe, effective skincare, typically priced between $20-$40.
Shop now at firstaidbeauty.com
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