If you're a fan of Fish Hippie, you already know the magic of its laid-back Southern style. It's the kind of clothing made for lakeside weekends and coastal road trips, blending that perfect mix of comfort, quality, and easy-going charm without trying too hard.
For those who love the Fish Hippie vibe but are looking to discover new brands for your closet, you're in luck. Here are 17 other brands that capture a similar spirit of relaxed, outdoor-ready Southern style.
Southern Tide is all about classic coastal cool with a preppy twist. Known for its signature Skipjack polo and high-quality materials like Seersucker and linen, the brand offers timeless pieces perfect for any Southern gentleman's or gentlewoman's closet. Think of Southern Tide as Fish Hippie's slightly more polished cousin - both share a love for the outdoors, but Southern Tide pulls on a crisper collar for the occasion.
Shop now at southerntide.com
Blending Southern heritage with a love for outdoor adventure, Southern Marsh offers casual apparel that's built to last. Their polos, tees, and shorts are made from durable, comfortable fabrics that are just as ready for a fishing trip as they are for a backyard cookout. While Fish Hippie has a polished coastal vibe, Southern Marsh leans into a more rugged, authentic feel with weather-resistant fabrics and designs made for the true outdoor enthusiast.
Shop now at southernmarsh.com
If your version of "outdoors" always involves the ocean, Salt Life is your brand. It's a true coastal lifestyle brand celebrating everything about living by the water, from surfing to fishing. While Fish Hippie captures a broader Southern outdoor feel, Salt Life zooms in on the beach with an extensive collection of swimwear, performance fishing shirts, and surf-inspired casualwear. It's laid-back, sun-drenched, and unapologetically coastal.
Shop now at saltlife.com
With its iconic whale logo, Vineyard Vines has become synonymous with preppy, coastal casualwear. Their polos, swim trunks, and cheerful button-downs evoke a fun, upscale East Coast beach vibe that translates perfectly to Southern shores. Similar to Fish Hippie, they focus on high-quality, comfortable pieces for leisure, though Vineyard Vines brings a brighter, more playful and distinctly preppy aesthetic to the party.
Shop now at vineyardvines.com
Southern Proper is dedicated to timeless Southern style with serious respect for heritage. Their collections are filled with staples like seersucker, gingham, and polos embroidered with their signature dog logo. Like Fish Hippie, their clothing strikes a balance between dressed-up and casual, but Southern Proper leans into a more traditional, preppy edge that feels right at home at a derby party or a summer wedding.
Shop now at southernproper.com
GANT offers classic American preppy style with a sophisticated European touch. The brand specializes in high-quality polos, crisp button-down shirts, and smart casual layers that are effortlessly clean and timeless. While sharing Fish Hippie's appreciation for elevated casualwear, GANT presents a more globally-inspired, refined aesthetic. It's the perfect choice when you want that laid-back feel but with a sharper, more polished silhouette.
Shop now at gant.com
Southern Fried Cotton is the fun, vibrant, and youthful spirit of the South translated into casual apparel. They're known for their colorful graphic tees, comfy shorts, and polos that feature playful, eye-catching designs. Like Fish Hippie, they nail the authentic Southern vibe, but Southern Fried Cotton turns up the volume with bold prints and bright colors, making them perfect for casual lake days and backyard barbecues.
Shop now at southernfriedcotton.com
No list of Southern-inspired style is complete without Lilly Pulitzer, the queen of bright, cheerful resort wear. Famous for vibrant floral and fruit prints, their dresses, tops, and accessories are made for sunny days and happy occasions. Where Fish Hippie is understated and outdoorsy, Lilly Pulitzer is bold, colorful, and unapologetically feminine - a fantastic choice for anyone who wants their Southern style to make a joyful statement.
Shop now at lillypulitzer.com
For those who take their outdoor adventures seriously, Orvis is a must-know heritage brand. They specialize in high-quality gear and apparel for fishing, hunting, and sporting, with a wide range of casual clothing to match. Orvis shares Fish Hippie's passion for the outdoors but sets itself apart with its focus on technical performance fabrics and functional, durable designs that work just as well on the river as they do at the grill.
Shop now at orvis.com
While known globally, Patagonia’s ethos of quality outdoor apparel fits seamlessly into a relaxed, adventure-ready lifestyle. Their fleece pullovers, softshell jackets, and functional layers are perfect for anyone who loves spending time outside. They appeal to the same outdoor lover as Fish Hippie but stand out with their strong commitment to sustainability and environmental activism, offering functional pieces with a conscience.
Shop now at patagonia.com
A true classic in outdoor and casualwear, L.L.Bean is legendary for its comfort, reliability, and timeless style. From flannel shirts and fleece jackets to its iconic Bean Boots, their pieces are practical and built to last. L.L.Bean aligns with Fish Hippie's focus on comfortable outdoor leisure but distinguishes itself with a heritage of rugged functionality that's beloved by generations of adventurers.
Shop now at llbean.com
Ralph Lauren, especially the Polo line, has perfected sophisticated preppy style with coastal and sporting influences. Their iconic polos, crisp chinos, and tailored casualwear offer a more polished take on the laid-back Southern lifestyle. If Fish Hippie is for the weekend on the boat, Ralph Lauren is for the clubhouse gathering afterward, elevating classic pieces with timeless American elegance.
Shop now at ralphlauren.com
Inspired by the luxurious yet relaxed spirit of the Georgia coast, Sea Island Company offers upscale resort wear for men and women. Their collections feature breezy linen shirts, tailored shorts, and effortless dresses made from premium fabrics. While sharing Fish Hippie's coastal Southern vibe, Sea Island dials up the luxury, making it perfect for those wanting a refined and elegant look for their vacation or seaside escape.
Shop now at seaisland.com
Barbour brings a touch of British country heritage that feels surprisingly at home in the American South. World-famous for their waxed cotton jackets, the brand also offers a full range of rugged outerwear, knitwear, and shirts perfect for outdoor pursuits. It diverges from Fish Hippie’s casual, beachy vibe by offering a more classic, countryside aesthetic rooted in durability and timeless style.
Shop now at barbour.com
Tommy Bahama is all about embracing the island lifestyle, offering relaxed and luxurious resort wear. Think soft linen shirts, comfortable shorts, and vibrant, breeze-ready dresses perfect for coastal living. They share Fish Hippie's appreciation for laid-back leisure but with a distinct, vacation-ready tropical flair. If you want every day to feel like you're on a sunny escape, this is your brand.
Shop now at tommybahama.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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