If you love outdoor gear that's as stylish as it is functional, chances are you're already a fan of Fjallraven. The Swedish brand has perfected the art of creating durable, practical apparel and backpacks - like the iconic Kanken - that look just as good on a mountain trail as they do on a city street.
Fjallraven's blend of minimalist Scandinavian design, eco-friendly materials, and rugged performance is hard to beat. But if you're looking to expand your collection of adventure-ready gear, here are 17 other brands that capture a similar spirit of style and utility.
Patagonia is the go-to brand for high-performance outdoor apparel with a conscience. Known for its fleeces, jackets, and backpacks, the brand has a deep commitment to environmental activism and using sustainable materials. While their price point can be slightly more premium than Fjallraven's, both brands share an unwavering focus on durability and eco-friendly manufacturing.
Shop now at patagonia.com
The North Face is a giant in the outdoor world, offering A-grade technical gear for extreme weather that has also found a home in urban fashion. Where Fjallraven’s vibe is more classic and heritage-inspired, The North Face often features more high-tech materials and a sportier aesthetic. They are incredibly reliable and functional, making them a solid alternative for everything from intense hikes to daily commutes.
Shop now at thenorthface.com
If you're after practical outdoor gear that won't break the bank, Columbia is a fantastic option. They’re famous for their innovative technologies like Omni-Heat thermal-reflective lining for warmth and Omni-Tech for waterproofing. While the style is more casual and sporty than Fjallraven's minimalist look, Columbia delivers on performance and accessibility for everyday adventures.
Shop now at columbia.com
For those who demand the absolute best in technical performance, Arc'teryx is at the top of the food chain. This Canadian brand is known for its sleek, minimal designs and precision-engineered gear built for serious outdoor athletes. It's a step up in price and technicality from Fjallraven, focusing on cutting-edge innovation for climbing and alpinism while maintaining a clean, sharp aesthetic.
Shop now at arcteryx.com
With roots in sailing and winter sports, Helly Hansen is an expert in creating weather-resistant and durable gear. They offer highly technical waterproof jackets, insulated layers, and footwear that balance rugged performance with a clean, modern style. If you love Fjallraven's commitment to tackling the elements, you'll appreciate Helly Hansen’s specialized expertise in keeping you dry and warm.
Shop now at hellyhansen.com
L.L.Bean offers a classic, timeless take on outdoor gear with a traditional Americana vibe. Known for their rugged backpacks and famous Bean Boots, their products are built to last for generations. Where Fjallraven is all about minimalist Scandinavian cool, L.L.Bean is about reliable, heritage-inspired function. Both share a commitment to quality that you can feel.
Shop now at llbean.com
If you want your outdoor gear to have a pop of personality, look no further than Cotopaxi. This brand combines vibrant, eye-catching color-blocking with a strong mission of sustainability, using recycled materials in its backpacks, jackets, and accessories. Cotopaxi shares Fjallraven’s eco-conscious ethos but brings a more playful and energetic aesthetic to the table.
Shop now at cotopaxi.com
Perfect for trekking and global travel, Craghoppers focuses on practical, lightweight outdoor clothing. Their specialty is creating apparel from quick-drying, sun-protective, and even insect-repellent fabrics. It’s less design-focused and more utilitarian than Fjallraven, making it an excellent choice for adventurers who prioritize pure, functional performance on a budget.
Shop now at craghoppers.com
Eddie Bauer strikes a great balance between outdoor functionality and casual, everyday style. Offering everything from insulated jackets to sturdy backpacks, their gear has a classic, reliable feel with an American outdoor aesthetic. Like Fjallraven, they produce quality pieces that are versatile enough for both trail and town, just with a slightly different style sensibility.
Shop now at eddiebauer.com
Rab is for the serious mountain enthusiast. This UK brand specializes in high-performance clothing and sleeping bags engineered for cold, demanding environments. If your adventures are more "Himalayan peak" than "weekend camping trip," Rab offers the next-level technical detail and durability you need. They lean far more into hardcore performance than Fjallraven’s versatile lifestyle approach.
Shop now at rab.equipment
Marmot is a trusted name in the outdoor community for its durable and reliable apparel, sleeping bags, and tents designed for hikers, backpackers, and climbers. The brand’s aesthetic tends to be sportier and more technical than Fjallraven’s, but they absolutely share a core focus on creating gear that performs when you need it most.
Shop now at marmot.com
This German outdoor brand is amazing at blending outdoor performance with a distinctly modern, urban style. Jack Wolfskin is known for functional jackets, backpacks, and accessories that look great whether you’re hiking in the woods or navigating a new city. They share Fjallraven's knack for creating gear that's both durable and stylishly understated.
Shop now at jack-wolfskin.com
For those who love the tough, overbuilt nature of brands like Fjallraven, Crucial Clothing offers rugged apparel with a focus on workwear aesthetics. Their jackets, trousers, and accessories are designed with durability as a top priority, perfect for outdoor work and hardcore adventuring. This brand is a great substitute if you value resilience above all else.
Shop now at crucial-clothing.co
While best known for its iconic boots, Timberland also offers a range of outdoor jackets and backpacks that share Fjallraven's rugged DNA. With a strong commitment to sustainable materials and eco-conscious production, their products appeal to anyone who wants their gear to be tough, stylish, and environmentally friendly. Their focus is more on footwear, but the ethos is very similar.
Shop now at timberland.com
If you're looking for gear that is purely functional and military-grade tough, Helikon-Tex is your brand. They produce tactical and outdoor equipment - from backpacks to clothing - that prioritizes utility and durability. While Fjallraven balances function with a friendly aesthetic, Helikon-Tex leans into a more stripped-down, tactical design for those who need uncompromising performance.
Shop now at helikon-tex.com
Outlier makes technical, high-performance clothing with a sleek, minimalist style perfect for the modern urban explorer and global traveler. Based in New York, the brand blends premium fabrics with thoughtful design to create pieces that can handle anything. Think of Outlier as Fjallraven's fashion-forward sibling, sharing a focus on quality but with a more sophisticated, city-centric spin.
Shop now at outlier.nyc
Aigle is a French heritage brand that has been mastering waterproof gear, especially rubber boots, for over a century. Their aesthetic combines classic European style with practical outdoor function, creating pieces that feel refined enough for a countryside getaway. Aigle shares Fjallraven’s reputation for weatherproof durability but brings a distinctly polished, French look to its collections.
Shop now at aigle.com
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