If you're into fitness, you've probably come across Doughnuts and Deadlifts, a brand that perfectly captures the "work hard, have fun" mentality. They combine bold, playful designs with high-quality activewear, empowering women to feel strong and stylish whether they're hitting a new PR or just enjoying a rest day.
Their gear is known for being comfortable, durable, and packed with personality. For anyone who loves their fun aesthetic and quality pieces, here are 20 similar brands worth checking out for your next workout haul.
Lululemon is a holy grail activewear brand famous for its buttery-soft fabrics and impeccable fit. They’re a go-to for high-quality leggings, sports bras, and sleek athleisure that transition seamlessly from the yoga studio to an afternoon coffee run. While their aesthetic is more minimalist compared to Doughnuts and Deadlifts' bold prints, they share a commitment to empowering women with gear that performs beautifully.
Expect a higher price point, with leggings typically running from $80 to $150, but the investment translates into incredible durability and comfort. If you appreciate the quality of Doughnuts and Deadlifts but are looking for a more streamlined, "quiet luxury" vibe, Lululemon is the one.
Shop now at shop.lululemon.com
Gymshark is a mega-popular brand known for its trendy, figure-flattering activewear and massive online community. They sell everything from seamless leggings and supportive sports bras to comfy hoodies, all designed with a modern, performance-driven look. Their pieces often come in eye-catching colors and on-trend styles that help you feel confident and motivated.
With prices ranging from $30-$60, Gymshark is slightly more accessible than some premium brands. While Doughnuts and Deadlifts leans into playful, graphic-heavy prints, Gymshark focuses on sculpted silhouettes and on-trend, edgy aesthetics that are perfect for those who want affordable, stylish gear with a dedicated community feel.
Shop now at gymshark.com
Alo Yoga blends high-fashion aesthetics with a yoga-inspired ethos. Known for their incredibly soft fabrics and sleek, chic silhouettes, their collections include leggings, bras, and loungewear that are functional enough for practice and stylish enough for everyday life. Their vibe feels luxurious and polished, making them a favorite for both workouts and street-style looks.
Their price point is higher, with most pieces falling in the $80-$150 range. Unlike the bold and fun graphics of Doughnuts and Deadlifts, Alo offers a more refined, elegant design. It’s the perfect brand if you love high-quality materials and want a sophisticated, polished alternative.
Shop now at aloyoga.com
Co-founded by Kate Hudson, Fabletics is a subscription-based brand that drops trendy and affordable activewear collections every month. They are known for their incredibly inclusive sizing and variety of styles, from vibrant prints to versatile solids. You'll find matching sets, leggings, bras, and more to suit any workout.
The VIP membership makes their pieces very budget-friendly, often between $20-$50. Fabletics shares the fun and approachable vibe of Doughnuts and Deadlifts, offering bold patterns and colors, but with a more mainstream, fashion-forward spin and an unbeatable price point.
Shop now at fabletics.com
Outdoor Voices is all about "Doing Things" and makes versatile athleisure designed for everyday activity. Whether you're hiking, dog-walking, or grabbing brunch, their gear is built for comfort and moderate activity. They are known for their signature color-blocking, soft fabrics, and minimalist aesthetic.
Their price falls into a similar mid-range as Doughnuts and Deadlifts ($50-$100), but their style is more understated and focused on function for light recreation. If you want stylish, high-quality gear for a casual, active lifestyle with a slightly more minimalist look, Outdoor Voices is a great fit.
Shop now at outdoorvoices.com
If comfort is your ultimate goal, Beyond Yoga has you covered. This brand is famous for its unbelievably soft fabrics and relaxed, flattering fits. They specialize in high-comfort activewear and loungewear, offered in a beautiful array of vibrant colors and with fully inclusive sizing.
While still great for yoga and light workouts, their pieces lean slightly more towards lounging and all-day comfort than high-intensity training. Priced around $60-$100, they share an emphasis on quality material with Doughnuts and Deadlifts but swap the playful prints for buttery-soft solids.
Shop now at beyondyoga.com
Calling all trendsetters - P.E Nation is where high-performance activewear meets streetwear fashion. This Australian brand is known for its bold color-blocking, retro-inspired graphics, and edgy silhouettes. Their jackets, leggings, and bras are designed to make a statement both in and out of the gym.
It's a pricier option, with items usually running between $100-$200. P.E Nation takes the fun, statement-making vibe of Doughnuts and Deadlifts and pushes it into a high-fashion space. If you love workout clothes that feel like a full-blown outfit, this brand is for you.
Shop now at pe-nation.com
Koral offers luxury activewear with a sleek, futuristic edge. They’re known for their use of innovative, high-tech fabrics - think glossy, liquid-like finishes and supportive compression materials. Their leggings, sports bras, and bodysuits feel modern, sophisticated, and effortlessly cool.
Positioned as a luxury brand, their prices are higher ($100-$180). Compared to Doughnuts and Deadlifts' playful energy, Koral is more edgy and refined. It’s an excellent choice if you’re looking for high-performance pieces that double as a fashion statement.
Shop now at koral.com
Zella is Nordstrom's in-house activewear line and a fan favorite for its balance of quality, style, and affordability. They offer dependable leggings, cozy pullovers, and functional sports bras that are perfect for everything from intense workouts to weekend errands. Zella is known for its flattering fits and durable materials.
Most pieces cost between $30-$60, making them super accessible. While Zella's designs are generally more classic and less whimsical than Doughnuts and Deadlifts', they deliver reliable performance and comfort that you can count on without breaking the bank.
Shop now at nordstrom.com/browse/zone/zella
For the eco-conscious fitness lover, Girlfriend Collective is a dream. The brand creates stylish, minimalist activewear from recycled materials, including plastic water bottles. They are celebrated for their inclusive sizing (XXS-6XL), super-soft compressive fabrics, and beautiful earth-toned color palettes.
Priced reasonably between $50-$80, Girlfriend Collective offers a more sustainable path to high-quality activewear. While their style is more subtle and color-focused than Doughnuts and Deadlifts' print-heavy designs, they share a strong mission of empowerment and appeal to those who want their gear to look good and do good.
Shop now at girlfriend.com
Another sustainability star, Tala focuses on creating eco-friendly activewear without the premium price tag. The brand is known for its flattering, high-waisted leggings and matching sets in a range of on-trend, vibrant colors. Their pieces are designed to be high-performing, stylish, and kind to the planet.
At $40-$80, Tala is a great affordable choice. They echo Doughnuts and Deadlifts’ playful energy through bold colorways and a body-positive approach, but with sustainability at their core. If you love fun colors and want to make a conscious purchase, Tala is a perfect match.
Shop now at wearetala.com
Nux delivers high-performance activewear with a vibrant, high-energy aesthetic. This brand brings a lot of fun prints and bold colors to the table, using advanced, seamless fabric technology to ensure comfort and support during intense workouts. Their gear is perfect for making you stand out in the best way possible.
Their price point sits in the mid-to-high range at around $70-$130. Nux is very similar to Doughnuts and Deadlifts in its focus on dynamic colors and patterns, but with a more performance-centric, athletic vibe aimed at supporting high-impact movement.
Shop now at nuxactive.com
Varley blends Los Angeles ease with London elegance to create activewear that's sophisticated and beautifully crafted. The brand is recognized for its signature animal prints, contemporary designs, and luxurious technical fabrics. Their pieces, from leggings to chic outerwear, feel incredibly elevated and refined.
As a luxury brand, Varley commands prices between $100-$200. While Doughnuts and Deadlifts is fun and playful, Varley is chic and polished. It's the perfect brand for someone who wants activewear that feels more like a curated fashion wardrobe.
Shop now at varley.com
Sweaty Betty is a UK-based brand known for its "bum-sculpting" leggings and high-performance gear designed by women, for women. They offer a fantastic assortment of bold prints, flattering silhouettes, and innovative fabrics built to handle anything from running and HIIT to yoga and dance.
Priced around $60-$150, they share Doughnuts and Deadlifts' mission to empower women with fun, stylish, and functional activewear. If you love eye-catching patterns and gear that genuinely delivers on performance, Sweaty Betty is a must-try.
Shop now at sweatybetty.com
Set Active disrupted the market with its ridiculously chic monochrome sets and a cult following. The brand is known for its proprietary Sculptflex and Luxform fabrics, offering collections in limited-edition color drops that sell out fast. Their bodysuits, bras, and leggings are minimalist yet incredibly stylish.
With prices mostly between $50-$100, Set Active is about creating a color-coordinated activewear uniform. Where Doughnuts and Deadlifts uses prints, Set Active uses an It-girl approved color palette to make a statement. It's perfect for anyone who loves a clean, modern aesthetic.
Shop now at setactive.co
Inspired by New York City street style, Alala creates luxe, high-performance activewear for the modern woman on the go. The brand is known for its edgy design details like mesh panels, high-gloss fabrics, and sophisticated silhouettes that look just as good at happy hour as they do in the gym.
As a high-end label, prices range from $150-$250. Alala is for those who love Doughnuts and Deadlifts' quality and performance but want it wrapped in a more upscale, fashion-forward package with a distinct city vibe.
Shop now at alala.com
An Instagram-famous brand with a massive following, NVGTN is known for its seamless, body-contouring leggings that enhance your shape. They release highly anticipated collections in stunning colorways that often sell out in minutes. Their gear is sexy, supportive, and designed to make you feel incredible during a tough workout.
Priced similarly to Gymshark at $40-$70, NVGTN is all about celebrating curves and confidence. Their aesthetic is less about playful prints and more about a sleek, sculpted look, making it a great alternative if you love the empowering vibe of Doughnuts and Deadlifts but prefer a contour-heavy design.
Shop now at nvgtn.com
FLEO is a staple in the lifting and CrossFit communities, famous for its incredible variety of shorts available in tons of fun and cheeky prints. From floral patterns to camo designs, their booty shorts are built to withstand heavy squats while showing off your personality. They also offer comfy joggers and supportive sports bras.
FLEO shares a very similar spirit to Doughnuts and Deadlifts - they're both deeply rooted in lifting culture and don't take themselves too seriously. With prices from $40-$70, FLEO is the go-to if you're specifically looking for durable, squat-proof shorts with loud and proud designs.
Shop now at fleofleo.com
Founded by influencer Heidi Somers, Buffbunny Collection blends feminine design with functional strength. The brand is loved for its unique, flattering fabrics, beautiful color palettes, and thoughtful details like ruching and strategic seams. They offer a strong community feel, aiming to uplift and empower women everywhere.
Buffbunny shares the empowering ethos of Doughnuts and Deadlifts but uses softer color palettes and intricate designs rather than bold graphics. Priced between $50-$90, it's perfect for those who want activewear that is equally beautiful and tough.
Shop now at buffbunny.com
Rooted in the functional fitness and CrossFit scenes, Born Primitive creates athletic apparel that is "built for the modern savage." The brand is known for its super-durable sports bras (especially the strappy-back styles) and versatile shorts that perform under intense conditions. They offer a ton of fun colors and prints alongside more classic options.
Like Doughnuts and Deadlifts, Born Primitive celebrates strength and isn't afraid of a fun pattern. Their prices ($40-$80) are reasonable, and their gear is trusted by dedicated athletes everywhere for its incredible resilience and comfortable fits.
Shop now at bornprimitive.com
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