If you're gearing up for an adventure, you've probably spent some time in a Decathlon store. It's a go-to for its amazing range of affordable gear, where you can find everything from a beginner's hiking tent to professional cycling apparel, all under one roof.
But when you're looking for different styles, other brands, or just want to shake up your shopping routine, there are plenty of other great spots for outdoor equipment. For those who love Decathlon's unbeatable value, here are 20 similar brands worth exploring for your next hike, camping trip, or outdoor-focused day.
REI is like Decathlon's more experienced, eco-conscious older sibling. They offer an incredible selection of quality gear for hiking, camping, cycling, and more, with a huge emphasis on sustainability and durability. You'll find their own excellent REI Co-op brand alongside a curated list of top-tier outdoor brands.
While prices can be a bit higher than Decathlon, the value is fantastic, especially when you factor in their famous member dividend and frequent sales. It's the place to go when you're ready to invest in gear that will last for years of adventures. They also offer gear rentals, which is perfect for trying out a new sport without a huge commitment.
Shop now at www.rei.com
When "affordable" is the name of the game, Walmart's outdoor section is a surprisingly solid contender. Stocking essentials from their private labels like Ozark Trail, it's the perfect stop for casual campers, festival-goers, or anyone dipping their toes into the outdoors for the first time. Think basic tents, sleeping bags, and camping chairs that get the job done without any fuss.
Compared to Decathlon, you might miss the focus on technical innovation, but for pure budget-friendliness and convenience, Walmart is tough to beat. It’s perfect for picking up beginner gear or that extra set of tent stakes you forgot to pack.
Shop now at www.walmart.com
Cabela's is an outdoor superstore geared primarily toward hunting, fishing, and boating enthusiasts, but their camping and hiking selection is also massive. The vibe is rugged and practical, with a focus on gear that can withstand serious use in the wild. You can find everything from heavy-duty outerwear and waterproof boots to family-sized tents and camp cooking equipment.
Like Decathlon, they aim to be a one-stop-shop for a specific type of adventurer. While Cabela's leans more into North American country pursuits, you'll find plenty of overlap in their range of solid, affordable outdoor essentials.
Shop now at www.cabelas.com
Academy Sports + Outdoors offers a huge variety of gear for sports, outdoor recreation, and backyard fun at extremely competitive price points. Their camping, fishing, and hiking departments are well-stocked with their own house brands (like Magellan Outdoors) and other budget-friendly options that feel very similar to Decathlon finds.
Their strength lies in being a practical, no-frills option for families and casual enthusiasts. If you need a reliable cooler, a simple tent for a weekend trip, or a new pair of hiking shorts that won't break the bank, Academy delivers.
Shop now at www.academy.com
Mountain Warehouse focuses on making the outdoors accessible for everyone by creating its own affordable and functional gear. They specialize in essentials like waterproof jackets, fleece layers, hiking boots, and kids' outdoor clothing. You won't find other brands here - just their own in-house designs committed to great value.
Their business model feels very similar in spirit to Decathlon's since they control an entire range of products, from design to sale. This allows them to keep prices low while ensuring everything is practical for hiking, skiing, and traveling.
Shop now at www.mountainwarehouse.com
For Canadian shoppers, SportChek is a primary destination for sports and outdoor equipment. They carry a mix of well-known brands like The North Face, Columbia, and Merrell, offering a curated selection of apparel, footwear, and gear. The atmosphere is sporty and modern, appealing to everyone from urban commuters to weekend hikers.
While they are less focused on producing their own brand of equipment like Decathlon, they serve a similar purpose as a reliable, all-in-one retailer for an active lifestyle, often with great sales that bring pricey gear into budget territory.
Shop now at www.sportchek.ca
If you prioritize price above all else and aren't in a rush, AliExpress provides access to an endless catalog of ultra-affordable outdoor gear direct from manufacturers. You can find everything from camping gadgets and packable backpacks to hiking clothes and accessories, often for just a few dollars.
Of course, the quality can be a gamble, and you'll need to read reviews carefully. It's the wild west of outdoor shopping, but for items like dry bags, cooking utensils, or other low-stakes accessories, you can find deals that even Decathlon can't match.
Shop now at www.aliexpress.com
Popular in the UK, Cotswold Outdoor is a great resource for hikers, climbers, and mountaineers who are serious about their gear. They provide a beautifully curated selection of high-performance equipment and clothing from respected brands like Rab, Mountain Equipment, and Osprey, along with expert advice from staff who live and breathe adventure.
Compared to Decathlon, Cotswold sits at a more premium price point, focusing on technical specifications and durability over rock-bottom prices. It's where you go when you're ready to upgrade your Decathlon starter kit to something more specialized for bigger challenges.
Shop now at www.cotswoldoutdoor.com
Backcountry is a premium online retailer for an audience of dedicated skiers, climbers, trail runners, and mountain bikers. They stock high-end and specialized gear from top-tier brands like Arc'teryx, Patagonia, and Burton designed for performance in extreme conditions. Their expert "Gearheads" offer amazing customer service and advice.
While definitely more of a splurge than a trip to Decathlon, Backcountry is the perfect place to shop once your hobby becomes a passion. They often have significant sales on last year's models, which is a great time to snag elite gear at a more accessible price point.
Shop now at www.backcountry.com
Another UK-based giant, Sports Direct is famous for its heavily discounted sportswear and outdoor gear. The focus is squarely on mainstream sports and casual outdoor activities, with a mix of famous brand names and their own in-house brands like Karrimor that offer tremendous value.
Like Decathlon, it's a paradise for bargain hunters. The selection for technical hiking or climbing might be more limited, but for everyday activewear, trail running shoes, and basic camping supplies, it's a solid, budget-conscious choice.
Shop now at www.sportsdirect.com
Based in Germany and shipping across Europe, Bergfreunde ("Mountain Friends") is a go-to online shop for climbing, mountaineering, and hiking gear. They offer a huge selection of specialized equipment from European and global brands, focusing on high-quality, technical products for serious enthusiasts.
If Decathlon is your starting point, Bergfreunde is the next level-up for anyone needing more specialized gear. They are the ideal choice for those tackling alpine conditions, complex climbing routes, or long-distance treks where equipment reliability is non-negotiable.
Shop now at www.bergfreunde.eu
Kohl's may be better known for clothing and home goods, but its expanding active and outdoor section is a great place to find affordable gear from brands like Columbia, Coleman, and Eddie Bauer, often supplemented by their own proprietary brands. Their strength is functional apparel perfect for family hikes and casual camping.
The magic of Kohl's lies in stacking deals – when you can combine a sale price with Kohl's Cash and other coupons, the prices can easily rival or beat Decathlon's. It's a great stop for base layers, hiking pants, and outdoor gear for the kids.
Shop now at www.kohls.com
Hailing from Scandinavia, Outnorth is all about functional and durable gear designed to withstand the harsh Nordic climate. They offer a great mix of clothing and equipment for hiking, skiing, and general outdoor life from brands like Fjallraven, Hestra, and Helly Hansen. The aesthetic is clean, practical, and built for performance in cold and wet weather.
While the price point is generally higher than Decathlon, their philosophy of making long-lasting, reliable gear feels similar. Outnorth is a fantastic choice when you need truly weatherproof apparel that blends style with rugged function.
Shop now at www.outnorth.com
Eddie Bauer has a rich heritage of outfitting expeditions and has since evolved to offer classic, reliable outdoor apparel for a wider audience. They are known for their flannels, down jackets, and hiking pants that look just as good around town as they do on the trail. Their gear combines timeless style with practical functionality.
Compared to Decathlon, Eddie Bauer is more of a lifestyle brand with a mid-range price point, but their frequent 40-50% off sales make their high-quality gear extremely competitive. It's a great option for those who want durable clothing that doesn't scream "technical gear."
Shop now at www.eddiebauer.com
Much like its sister company Cabela's, Bass Pro Shops is an immense retailer focused on fishing, hunting, and boating. It's an outdoorsperson's dream, filled with everything you could ever need for an adventure by the lake or deep in the woods, from apparel and footwear to tents and coolers.
It mirrors Decathlon in its goal of carrying absolutely everything a customer might need for their hobby, although tailored to a more specific set of outdoor pursuits. It offers a superstore experience with a wide range of products, which guarantees you’ll find something you need.
Shop now at www.basspro.com
Sporting Life occupies an interesting space between being sports fashion and a technical gear destination. This Canadian retailer blends brands like Canada Goose and Patagonia with athletic wear from Nike and Adidas, appealing to a customer who wants their gear to perform well and look stylish too.
Their selection is often stylish and more lifestyle-oriented than the hyper-functional focus of Decathlon, making it a great place to find outdoor gear that suits both city and trail adventures. Look out for their sale seasons to get the best deals.
Shop now at www.sportinglife.ca
The North Face is iconic for outdoor innovation, with their jackets and tents being relied on by explorers and commuters alike. While their retail prices are firmly in the premium category, The North Face Outlet makes this gear accessible. You can find past-season styles, unique colorways, and items at discounts of 20-50% off.
This is where you find elite gear without the elite price tag, offering much higher quality than Decathlon for similar spending if the timing is right. It's a route for investing in gear that’s guaranteed to perform and withstand wear and tear for a long time - a must-visit for bargain-conscious adventurers.
Shop now at www.thenorthface.com
Think of Sierra as the TJ Maxx of the outdoor world. They specialize in selling off-price apparel, footwear, and gear from previous seasons, which means you can score products from premium brands like Arc'teryx, Salomon, and Marmot at steep discounts. Shopping here is a treasure hunt - you never know exactly what you'll find, but the deals can be incredible.
Compared to Decathlon, Sierra allows you to access higher-tier, more technical brands at a similarly accessible price point. If you're patient and check back often, you can build a collection of top-notch gear for a fraction of its original retail price.
Shop now at www.sierra.com
Columbia is a household name for a reason: they make reliable, no-nonsense outdoor wear that performs well without being overly flashy or extremely expensive. Known for their Omni-Heat and Omni-Tech innovations that provide warmth and waterproofing, Columbia delivers functional jackets, hiking boots, and apparel for the whole family.
While their regular retail prices are a step above Decathlon, Columbia's frequent sales and extensive outlet network offer huge savings that bring their gear right into the budget-friendly category. It's a fantastic brand when you want a quality and long-lasting alternative to Decathlon gear without spending a fortune.
Shop now at www.columbia.com
For anyone based in the UK, Go Outdoors is an answer to Decathlon's all-in-one shopping experience. Their range is massive, with everything from family camping kits to technical climbing gear. Featuring their own brands alongside well-known names, they also have a "price match guarantee," ensuring you're getting the best deal possible.
With a model that emphasizes accessibility and affordability, Go Outdoors is perfect for finding anything you might need for outdoor adventures, combining value with a widespread presence across the UK.
Shop now at www.gooutdoors.co.uk
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