If your swimwear drawer is overflowing with pieces from Cupshe, we totally get it. Their vibrant prints, on-trend cuts, and super accessible prices make it easy to stock up on new beach-ready looks every season. They have a fantastic way of making stylish swimwear feel fun and effortless.
But when you're ready to expand your shoreline style, there are plenty of other brands that hit that same sweet spot of trendy and affordable. For those who love Cupshe's playful vibe but want to discover new options, here are 20 similar brands perfect for your next vacation or pool day.
Zaful is your destination for eye-catching swimwear that won't drain your bank account. Offering a huge selection of bikinis, one-pieces, and cover-ups, most pieces fall between $15 and $40. Known for its super trendy and often daring designs, Zaful is perfect for anyone wanting a high-fashion look for a fraction of the price. Like Cupshe, their styles are constantly updated, ensuring you can always snag the latest trends.
Shop now at zaful.com
As a global fast-fashion powerhouse, Shein offers an almost endless variety of swimwear, with most items priced between an unbelievable $10 and $30. Whether you're looking for a classic string bikini, a sporty one-piece, or a trendy cut-out style, you'll find it here. Shein shares Cupshe's knack for turning runway trends into affordable swimwear overnight, but stands out with its incredibly vast selection and inclusive sizing.
Shop now at shein.com
Sharing a similar fast-fashion DNA with Shein, Romwe delivers cute, playful, and flirty swimwear that appeals to a fun-loving, youthful crowd. With prices generally landing between $12 and $35, their styles are all about bold patterns, vibrant colors, and trendy cuts. If you're drawn to Cupshe's more vibrant and cheeky designs, Romwe is a fantastic alternative that often pushes the envelope a little further with more daring silhouettes.
Shop now at romwe.com
For a slightly more elevated but still accessible vibe, Lulus is an excellent choice. Their swimwear and resortwear find a beautiful balance between trendy and timeless, with prices ranging from $50 to $100. Where Cupshe is playful and bold, Lulus is more polished and sophisticated, offering chic designs that can easily be styled for a nice brunch after a morning at the beach. It’s perfect if you're looking for elegant styles that feel a bit more refined.
Shop now at lulus.com
ASOS is the ultimate one-stop shop, offering an incredible range of swimwear from its in-house brands and other popular labels, typically priced from $20 to $70. Much like Cupshe, ASOS excels at variety, with everything from classic bikinis to trendy one-pieces available in a wide range of sizes, including tall, petite, and plus. What sets ASOS apart is its curated feel - you get hundreds of styles all in one place, making it easy to compare and find your perfect beach look.
Shop now at asos.com
If your motto is "the bolder, the better," Boohoo’s your brand. Their swimwear is youthful, daring, and extremely budget-friendly, with most pieces hovering around the $15-$30 mark. Boohoo and Cupshe both capture seasonal trends, but Boohoo's styles often incorporate more daring cuts and high-impact colors. It's the ideal spot to find that perfect statement bikini for a vacation or pool party without spending a lot.
Shop now at boohoo.com
PrettyLittleThing is all about trendy, sexy swimwear designed to make you stand out. Priced generally between $20 and $40, their collection is filled with daring cut-outs, high-cut silhouettes, and vibrant prints that are sure to turn heads. While Cupshe leans towards playfully cute, PrettyLittleThing has a decidedly more confident and figure-flaunting vibe, making it perfect for anyone who loves a bold poolside look.
Shop now at prettylittlething.com
Famous for its curve-enhancing and high-glam aesthetic, Fashion Nova extends its signature style to its swimwear collection. With prices between $20 and $50, you can expect provocative cuts, shimmering fabrics, and bold designs created to make a statement. Compared to Cupshe's breezy, colorful approach, Fashion Nova's swimwear is unabashedly sexy and confident, catering to those who want their beachwear to be just as eye-catching as their evening wear.
Shop now at fashionnova.com
Nasty Gal brings an edgy, rebellious spirit to its swimwear collection. Priced from $30 to $70, their designs blend vintage-inspired silhouettes with modern, fashion-forward details like chain accents and strategic cut-outs. If Cupshe is your go-to for sweet and trendy, Nasty Gal is where you go for something with a bit more rock-and-roll attitude. Their pieces feel unique and are perfect for a trendsetter who isn't afraid to stand out from the crowd.
Shop now at nastygal.com
Serving up all the trendy goodness of the main line, Shein Curve tailors its fun, affordable styles specifically for plus-size bodies. With prices typically falling between $15 and $40, the collection ensures everyone has access to fashionable swimwear, from flirty bikinis to supportive one-pieces. Like Cupshe, Shein Curve focuses on vibrant, playful designs but with an added emphasis on creating flattering and comfortable fits for curvier figures.
Shop now at its dedicated section at shein.com
Found exclusively at Target, the Shade & Shore collection offers stylish, modern swimwear that’s incredibly affordable, with most swimsuits in the $20-$50 range. The designs focus on great fits, on-trend colors, and comfortable fabrics, making them perfect for active beach days or just lounging by the pool. While very trendy, Shade & Shore’s pieces can feel a bit more classic and practical than some of Cupshe’s more out-there prints, making them reliable and chic staples.
Shop now at target.com
Aerie wins hearts with its commitment to comfort, body positivity, and effortless style. Their swimwear, priced from $30 to $70, is made with super-soft fabrics and offered in a fantastic range of sizes to ensure a feel-good fit. While Cupshe focuses on vibrant trends, Aerie leans into a more relaxed, gentle aesthetic with a comfy, athleisure vibe. It's the perfect brand for anyone who prioritizes comfortable, supportive swimwear that still looks cute.
Shop now at aerie.com
For dependable, budget-friendly swimwear for the whole family, Old Navy is a classic choice. Most of their flattering and fun swim pieces are available for under $30. Their styles often feel more classic and practical than Cupshe's fast-fashion designs, featuring simple triangle bikinis, supportive tankinis, and boardshorts in cheerful prints. It’s an easy and reliable option for stocking up on quality beachwear basics without overthinking it.
Shop now at oldnavy.gap.com
Bikini Luxe offers chic, minimalist swimwear with a more refined feel, typically priced between $50 and $100. The brand focuses on high-quality fabrics and sleek, flattering cuts that create an elegant silhouette. Bikini Luxe provides a more sophisticated alternative to Cupshe’s playful energy, making it an ideal choice for shoppers seeking timeless and versatile pieces that will look polished for seasons to come.
Shop now at bikiniluxe.com
Social media-savvy shoppers will love Cider, a fast-fashion brand known for its trendy, mood-boosting styles. Their swimwear collection is packed with fun patterns, retro-inspired florals, and unique silhouettes, with most pieces priced between $15 and $40. Cider shares Cupshe's knack for creating buzzy, Instagram-worthy designs and is the perfect place to find a unique swimsuit that reflects your personality.
Shop now at shopcider.com
H&M is a reliable staple for affordable, on-trend clothing, and its swimwear section is no exception. With styles ranging from minimalist bikinis to boldly printed one-pieces usually priced from $15-$50, there's something for every taste. Like Cupshe, H&M does a great job of offering current styles at an easy-to-swallow price point, making it a dependable stop for a seasonal swimwear update.
Shop now at hm.com
For a touch of European sophistication, check out Mango's swimwear collection. Their designs are chic and fashion-forward, often featuring refined details like tortoiseshell accents or elegant asymmetric cuts. While slightly more expensive than Cupshe at around $40-$80, Mango brings an elevated feel that makes you look like you just stepped off a yacht in the Mediterranean. It's ideal for those who love Cupshe's style but are looking for more elevated and timeless designs.
Shop now at shop.mango.com
Abercrombie & Fitch has made a major comeback, offering swimwear that balances a timeless "coastal" vibe with trendy details. Their suits, typically $50-$90, are known for their high-quality materials and amazing fits, especially in their inclusive 'Curve Love' line. While pricier than Cupshe, A&F is a great option if you’re willing to invest a little more for a superior fit and fabric that feels chic and will last beyond one season.
Shop now at abercrombie.com
Known for its inclusive sizing and fun, flirty aesthetic, Adore Me has a vibrant swimwear collection perfect for Cupshe lovers. Their styles range from sassy cut-out one-pieces to colorful string bikinis, with most sets priced around $50-$70. Adore Me shares Cupshe's focus on making trendy styles accessible to a wide range of body types, ensuring everyone can find a suit that makes them feel confident.
Shop now at adoreme.com
Don't sleep on Amazon for affordable and trendy swimwear! It’s a treasure trove of budget-friendly brands that absolutely nail the Cupshe aesthetic. Viral-sensation brands like Eomenie and Hilor offer flattering silhouettes, tummy-control ruching, and cute prints, often for under $40. Hunting for a diamond in the rough is part of the fun, and with endless options and quick Prime shipping, it's an unbeatable resource for a last-minute vacation haul.
Shop now at amazon.com
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