17 Brands Like Beautycounter for Clean Beauty Essentials
You switched to clean beauty because you care about what goes on your skin. Beautycounter proved that safe ingredients and real results could coexist, and its rigorous screening standards raised the bar for the entire industry. But now that clean beauty has gone mainstream, the options can feel overwhelming. Choosing the wrong brand means wasted money on products that either irritate your skin or sit untouched in a drawer.
The good news? A growing number of brands share that same commitment to transparency and performance. We tested dozens of them and narrowed the field to 13 clean beauty labels worth your attention, whether you need powerhouse serums, everyday staples, or makeup that actually lasts.
1. Herbivore Botanicals
Herbivore Botanicals has earned a cult following by pairing potent plant-based actives with packaging so striking it doubles as bathroom decor. Their serums, face oils, and masks rely on cold-pressed botanicals and naturally derived ingredients rather than synthetic fillers, delivering visible results without any of the junk. The brand keeps its ingredient lists short and readable, so you always know exactly what you are putting on your face.
Where Beautycounter covers skincare and color cosmetics under one roof, Herbivore zeroes in on targeted treatments that feel genuinely luxurious. Their Blue Tansy Resurfacing Clarity Mask and Prism Glow Potion have become staples for clean beauty fans who want spa-grade performance at home.
Best for: targeted botanical treatments with a minimalist aesthetic.
2. The Honest Company
Founded by Jessica Alba, The Honest Company takes the clean-beauty ethos and stretches it across your entire household. Beyond gentle cleansers and mineral sunscreens, you will find baby care, cleaning supplies, and personal-care basics that meet strict safety standards. Pricing stays accessible enough to stock up without guilt, which makes Honest a practical daily driver rather than a special-occasion splurge.
The brand is a strong pick if you loved Beautycounter's safety-first philosophy but need products for every member of the family, toddlers included. Their formulas skip parabens, phthalates, and synthetic fragrances while still performing the way you expect from mainstream alternatives.
Best for: families who want affordable clean products for every room in the house.
3. Tata Harper
Tata Harper operates its own farm in Vermont, where every product is formulated and filled on-site using 100% natural ingredients. That seed-to-shelf control means the brand can guarantee freshness and potency in a way most competitors cannot match. Yes, the price tags run higher than Beautycounter, but the concentrated formulas mean a little goes a long way.
If your idea of self-care involves rich textures, sophisticated scents, and packaging you actually want to display, Tata Harper delivers on all fronts. Their Resurfacing Mask and Rejuvenating Serum regularly top clean-beauty roundups for good reason: they work.
Best for: luxury seekers who want farm-fresh, high-performance skincare.
4. Indie Lee
Indie Lee built her brand on a personal health scare that reshaped how she thought about the chemicals in everyday products. That origin story fuels a deep commitment to transparency, and every formula balances nature-derived actives with modern skincare science. The lineup covers cleansers, toners, serums, and moisturizers in clean, eco-luxe packaging that looks at home in any bathroom.
What sets Indie Lee apart is her focus on education. The brand breaks down exactly why each ingredient is included, empowering you to make informed choices rather than relying on marketing buzzwords. If Beautycounter's advocacy spoke to you, Indie Lee's straightforward honesty will feel like a natural next step.
Best for: ingredient-conscious shoppers who value transparency above everything.
5. Ursa Major
Ursa Major brings a refreshing, outdoors-inspired energy to clean skincare. Their formulas are designed for people who want effective products without a complicated routine, and the unisex positioning means everyone in the household can share. Plant-powered ingredients like birch sap, willow bark, and baobab do the heavy lifting while the brand skips sulfates, petrochemicals, and synthetic fragrance entirely.
Think of Ursa Major as the clean-beauty brand for people who do not want to fuss. Their Essential Face Wipes and Golden Hour Recovery Cream have won over outdoor enthusiasts and minimalists alike with no-nonsense performance that holds up after a long hike or a late night.
Best for: active lifestyles and anyone who prefers a simple, unisex routine.
6. True Botanicals
True Botanicals backs up its clean credentials with something rare in the natural-beauty world: clinical trials. Their formulas are tested against conventional benchmarks, proving that plant-derived ingredients can deliver the same anti-aging and brightening results as their synthetic counterparts. If you have ever been skeptical that clean skincare can truly compete, this brand exists to change your mind.
The product range targets specific concerns from fine lines to hormonal breakouts, with concentrated formulas that justify the premium pricing. Their Pure Radiance Oil became a bestseller by outperforming a high-end department store serum in independent testing, and the rest of the line holds that same standard.
Best for: results-driven shoppers who want clinical proof behind their clean products.
7. OSEA Malibu
OSEA draws on the power of marine botanicals, building its formulas around seaweed, algae, and sea minerals harvested from clean waters. The result is deeply hydrating skincare that feels like a coastal escape every time you apply it. The brand is vegan, cruelty-free, and Climate Neutral Certified, checking every sustainability box without sacrificing texture or scent.
Where Beautycounter takes a broad, education-first approach, OSEA leans into sensory experience. Their Undaria Algae Body Oil and Ocean Cleanser have developed devoted followings among people who want their daily routine to feel like a ritual, not a chore.
Best for: ocean-inspired hydration and eco-conscious body care.
8. Kosas
Kosas makes clean makeup feel effortless and cool rather than crunchy or clinical. Their Revealer Concealer, Cloud Set powder, and tinted face oils are formulated with skincare-grade ingredients that improve your complexion over time instead of just covering it up. The color range is inclusive, the textures are weightless, and the brand has a knack for launching products that immediately go viral.
If you miss the color cosmetics side of Beautycounter, Kosas fills that gap with a fashion-forward point of view. Every product is free of parabens, talc, and synthetic fragrance, but the focus stays on wearability and trend relevance rather than ingredient lectures.
Best for: makeup lovers who refuse to choose between clean formulas and trendy finishes.
9. Pai Skincare
Pai was built from the ground up for sensitive and reactive skin types. Every formula is certified organic, dermatologically tested, and free of the common triggers that send delicate complexions into overdrive. If you have struggled with redness, eczema, or rosacea, Pai removes the guesswork by keeping ingredient lists minimal and gentle without sacrificing efficacy.
The UK-based brand goes further than most by avoiding essential oils and alcohol in its formulations, two ingredients many "clean" brands still rely on. Their Rosehip BioRegenerate Oil and Chamomile and Rosehip Calming Day Cream are cult favorites for good reason, offering visible soothing without any stinging or irritation.
Best for: sensitive and reactive skin that needs gentle, certified organic care.
10. Juice Beauty
Juice Beauty pioneered the concept of replacing water (the first ingredient in most skincare) with antioxidant-rich botanical juices. That swap means every pump delivers a higher concentration of active nutrients from the start. The brand holds USDA organic certifications across much of its range and covers both skincare and makeup, giving you a full clean-beauty routine under one label.
Their Stem Cellular line targets anti-aging with fruit stem cells, while the Phyto-Pigments makeup collection offers buildable coverage in eco-friendly packaging. If organic certification matters to you more than trendy branding, Juice Beauty is one of the most established names in the space.
Best for: USDA organic devotees who want skincare and makeup from one trusted source.
11. Evolve Organic Beauty
Evolve handcrafts its skincare and haircare in small batches at a studio in Hertfordshire, England, ensuring freshness that mass-produced brands cannot replicate. The ingredients are sustainably sourced, the packaging is recyclable or biodegradable, and the brand holds both Soil Association and Cosmos certifications. Every product feels personal in a way that big-box clean beauty rarely does.
Their Miracle Facial Oil and Daily Renew Cream have picked up multiple awards from the natural-beauty press, and the price point sits comfortably between drugstore and luxury. If you appreciate Beautycounter's polished aesthetic but want something with more artisanal character, Evolve is an excellent match.
Best for: eco-minded shoppers who love small-batch, award-winning formulas.
12. Kypris
Kypris treats skincare as a holistic ritual, blending wildcrafted botanicals with advanced green chemistry to create formulas that feel genuinely transformative. Their approach draws on adaptogens, superfoods, and bio-identical ingredients, bridging the gap between old-world herbalism and modern science. The textures are silky, the scents are subtle, and the results are hard to argue with.
This is not a brand for people who want to rush through their routine. Kypris rewards slow, intentional application, and their Beauty Elixir and Moonlight Catalyst have earned devoted fans among wellness-oriented beauty lovers. If you see your evening skincare as a form of meditation, Kypris will feel right at home on your shelf.
Best for: wellness enthusiasts who want ritual-worthy, science-backed botanical skincare.
13. Alima Pure
Alima Pure has quietly built one of the most respected mineral makeup lines in clean beauty. Their foundations, blushes, and eyeshadows use pure, finely milled minerals without synthetic dyes, preservatives, or fillers, resulting in weightless coverage that lets your skin breathe. The shade range is thoughtful, and the buildable formulas work whether you prefer a sheer wash or full coverage.
While Beautycounter offers a broader cosmetics line, Alima Pure goes deeper into mineral makeup with a level of refinement that purists appreciate. Their Satin Matte Foundation consistently ranks among the best clean foundations on the market, and the brand's commitment to sustainable packaging adds another reason to make the switch.
Best for: mineral makeup purists who want clean, buildable coverage without compromise.
Written by
Spencer Lanoue
