If you love how Beautycounter makes clean beauty feel both accessible and effective, you're not alone. The brand has built a huge following by proving you don't have to sacrifice performance for safe ingredients, thanks to its famous "Never List™" of questionable chemicals.
For those who appreciate Beautycounter's mission but are ready to explore other amazing options, the clean beauty world is full of incredible alternatives. Whether you're seeking plant-based formulas, affordable basics, or chic makeup, here are 17 brands that deliver safe and beautiful results.
Known for its chic, minimalist packaging and potent plant-based ingredients, Herbivore Botanicals is a dream for anyone who loves natural skincare that works. They offer a range of serums, face oils, and masks that feel as luxurious as they look. While their aesthetic is more modern and pared-down than Beautycounter, they share a deep commitment to high-quality, non-toxic ingredients, making them a perfect alternative for those who prioritize a clean, botanical-first approach.
Shop now at herbivorebotanicals.com
Founded by Jessica Alba, The Honest Company is your one-stop shop for clean essentials that cater to the whole family. From gentle cleansers and lotions to baby care and mineral sunscreens, their focus is on providing safe, effective products at an accessible price point. If you love Beautycounter's commitment to safety but need budget-friendly options for everyday use, Honest is an excellent choice. Their product range is broader, extending beyond beauty into household and baby items.
Shop now at honest.com
If you're looking to elevate your clean beauty routine to a five-star spa level, meet Tata Harper. This brand is the pinnacle of luxury, farm-to-face skincare, with powerfully concentrated, 100% natural formulas. While pricier than Beautycounter, Tata Harper offers a decadent, indulgent experience with products made directly on their Vermont farm. It's the perfect brand for those who want uncompromising quality and a truly "green" luxury experience.
Shop now at tataharperskincare.com
Indie Lee is all about clean, effective skincare that is both simple and sophisticated. The brand’s philosophy centers around empowering consumers through education and transparency, much like Beautycounter's mission-driven approach. Offering everything from brightening cleansers to potent serums in beautiful, eco-luxe packaging, Indie Lee creates trustworthy formulas that blend nature and science for visible results. If you appreciate Beautycounter's advocacy, you'll love Indie Lee's commitment to clean, straightforward skincare.
Shop now at indielee.com
For those who love clean makeup just as much as skincare, Vapour delivers high-performance color cosmetics with a light-as-air feel. Their stick foundations, blushes, and highlighters are formulated with organic botanicals and are known for creating a radiant, natural glow. Think of Vapour as the artsy, free-spirited cousin to Beautycounter's more classic aesthetic. It’s perfect for anyone wanting clean beauty with a vibrant, boho edge.
Shop now at vapourbeauty.com
Inspired by the great outdoors, Ursa Major offers adventure-ready clean skincare for everyone. Their super-fresh formulas are designed to be simple, effective, and refreshing, with a distinct unisex appeal. Like Beautycounter, they focus on high-efficacy, plant-powered ingredients without any synthetic additives. What sets them apart is their rugged, nature-inspired vibe - ideal for anyone who wants a straightforward routine that works hard after a long day outside.
Shop now at ursamajorvt.com
True Botanicals blends pure, potent ingredients with a serious scientific edge. Backed by clinical trials, a rarity in the clean beauty space, this brand offers targeted treatments for concerns from aging to acne. They share Beautycounter's dedication to safety and performance but differentiate themselves with powerful, concentrated formulas designed to deliver noticeable changes in your skin. If you want proof that clean skincare can be every bit as effective as conventional options, this is your brand.
Shop now at truebotanicals.com
Harnessing the power of the ocean, OSEA formulates its products with marine-based wonders like seaweed, algae, and sea minerals. This vegan and cruelty-free brand delivers skincare that hydrates and nourishes deeply, all while championing eco-conscious practices. If you love Beautycounter's ethos but are drawn to nature-inspired, sensory skincare with a focus on sustainability, OSEA’s line of body oils, serums, and cleansers will transport you to the California coast.
Shop now at oseamalibu.com
Kosas makes clean makeup that’s unapologetically cool, trendy, and packed with skincare benefits. Their products, from the best-selling concealer to tinted face oil, are designed to be quick, easy, and comfortable to wear. Kosas shares Beautycounter’s commitment to excellent formulas without questionable ingredients but brings a fashion-forward, modern aesthetic to the table. For anyone obsessed with the latest beauty trends who refuses to compromise on safety, Kosas is a must-try.
Shop now at kosas.com
If you have sensitive or reactive skin, Pai Skincare is your clean beauty hero. This British brand specializes in certified organic formulas specifically designed to soothe and calm irritation without synthetic additives. While Beautycounter serves a broad audience, Pai hones in on gentle, hypoallergenic solutions for those who struggle with sensitivity issues. Their products are a safe haven for anyone needing effective yet gentle relief.
Shop now at paiskincare.com
A true pioneer in the clean beauty scene, Juice Beauty is known for its certified organic skincare and makeup packed with antioxidant-rich botanical juices. Their focus is often on anti-aging and brightening, using vibrant, fruit-derived ingredients to achieve a healthy glow. They share Beautycounter's commitment to clean but put a specific emphasis on USDA-certified organic formulations, making them a great fit for those prioritizing organic ingredients.
Shop now at juicebeauty.com
Handmade in small batches in a UK studio, Evolve Organic Beauty offers fresh, artisanal skincare and haircare that feels amazing on the skin. Their ethos is centered around natural ingredients and sustainable practices, right down to their eco-friendly packaging. With a similarly clean and modern aesthetic to Beautycounter, Evolve is perfect for anyone seeking effective beauty solutions with a personal touch and a strong commitment to the planet.
Shop now at evolvebeauty.com
Kypris elevates clean skincare into a holistic, ritualistic experience. Their luxurious products blend organic and wildcrafted botanicals with advanced green science to create powerful, unique formulas. The vibe is more spiritual and wellness-oriented than Beautycounter, featuring ingredients like adaptogenic herbs to heal and rejuvenate the skin. For those who see skincare as a form of self-care, Kypris offers a beautiful and effective experience.
Shop now at kypris.us
For lovers of mineral makeup, Alima Pure is a standout. The brand offers high-performance foundations, blushes, and eyeshadows crafted from pure, minimal ingredients without any synthetic dyes or preservatives. While Beautycounter’s makeup line is more expansive, Alima Pure specializes in creating a flawless natural look with its weightless, beautifully buildable mineral powders. It’s perfect for purists who want simple, skin-friendly makeup essentials.
Shop now at alimapure.com
Inspired by Nordic nature, Marina Miracle offers certified organic, cruelty-free skincare with a focus on nourishing, exotic ingredients from around the world. Products like their facial oils and balms are formulated without synthetic chemicals and promise a healthy, natural glow. Similar to Beautycounter, the brand is mission-driven and focused on clean formulations, but with an emphasis on Scandinavian simplicity and holistic, eco-conscious living.
Shop now at 100percentpure.com
Antonym marries certified natural and organic ingredients with strong color payoff and chic, sustainable packaging (hello, bamboo!). This brand is a fantastic clean alternative for high-performance makeup, offering bold pigments without parabens, synthetic fragrances, or phthalates. If you love Beautycounter's commitment to safety but want makeup that feels more vibrant, expressive, and luxe, Antonym's blushes and eyeshadow palettes are a work of art.
Shop now at antonymcosmetics.com
Lilah b. champions a minimalist philosophy of "with less, you are more." The brand's clean, multi-purpose makeup products are packaged in beautifully sleek and satisfyingly weighty stone-like pebbles. Like Beautycounter, they focus on clean, skin-friendly ingredients, but their entire aesthetic is simplified and effortless. If you want to declutter your makeup bag and embrace a less-is-more approach to beauty, Lilah b.'s curated collection is pure artistry.
Shop now at lilahbeauty.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
