A classic Barbour waxed jacket is one of those timeless pieces that feels just right for everything from a misty morning walk to a weekend in the city. The British heritage brand is famous for its durable, weatherproof outerwear that perfectly combines rugged practicality with a dose of countryside charm.
But if you love Barbour's signature style and want to explore other brands that nail that same classic outdoor vibe, you're in luck. Whether you're hunting for a more technical alternative, a different price point, or just a new twist on a closet staple, here are 17 brands worth checking out.
Often considered the American Barbour, Filson has been making rugged outdoor gear since the Gold Rush era. They are legendary for their heavy-duty materials like Tin Cloth and Mackinaw Wool, creating jackets, bags, and vests that are built to withstand serious wear and tear. Their aesthetic is pure heritage workwear, so you can expect a tougher, more utilitarian feel compared to Barbour's refined country look.
If you're looking for outerwear that puts durability first and has a distinct American pioneer spirit, Filson is your go-to. Their pieces are investments meant to last a lifetime, just like a classic Barbour. Keep an eye out for their iconic Tin Cloth field jackets and wool cruisers for the ultimate in rugged style.
Shop now at filson.com
If Barbour is the countryside gentleman, Belstaff is his rebellious, motorcycle-riding cousin. This iconic British brand shares a love for waxed cotton and weatherproof outerwear but infuses it with a modern, edgy attitude inspired by its long history with aviation and motorsport. Their jackets often feature a slimmer, more tailored silhouette with distinctive details like slanted map pockets and belted waists.
Belstaff's pieces are decidedly more fashion-forward and carry a premium price tag, making them a great choice for urban explorers who want heritage quality with a sleek, contemporary look. It's the perfect blend of British craftsmanship and cool, modern style.
Shop now at belstaff.com
Orvis is a beloved American institution for anyone passionate about fly-fishing and the great outdoors. Beyond their top-tier fishing gear, they offer a fantastic line of classic country apparel that mirrors Barbour's functional, timeless appeal. You'll find heritage waxed cotton jackets, quilted vests, and flannel shirts that are designed for comfort and durability.
The style at Orvis is less about European polish and more focused on the laid-back, practical needs of American country living. It's an excellent and often more accessible alternative for achieving that rugged-yet-refined outdoor look with an authentic stateside twist.
Shop now at orvis.com
A true icon of American outdoor style, L.L.Bean delivers dependable, well-made gear at an accessible price point. While less focused on old-world heritage than Barbour, they share a commitment to making practical, durable clothing that stands the test of time. Their collection includes everything from waterproof shell jackets and insulated parkas to their famous duck boots and flannel-lined outerwear.
L.L.Bean is the perfect choice if you're looking for function-first pieces that handle any weather without a fuss. Their aesthetic is more casual and preppy, but their dedication to quality and outdoor readiness is right in line with the Barbour ethos.
Shop now at llbean.com
This Swedish powerhouse is famous for its practical design philosophy and its innovative G-1000 fabric - a tightly woven, durable material that can be waxed for increased water resistance, much like Barbour's signature cotton. Fjallraven bridges the gap between classic heritage and modern technical performance, offering jackets that are perfect for serious trekking but stylish enough for city life.
With a focus on sustainability and function, their designs have a distinctly clean, Scandinavian look. If you love the idea of a waxed jacket but want something with a more technical edge and minimalist aesthetic, Fjallraven is a fantastic alternative.
Shop now at fjallraven.com
Peregrine is a family-owned British brand that has been crafting classic country and outdoor wear since 1796. Much like Barbour, they produce high-quality waxed jackets, warm knitwear, and durable outerwear, all with a distinct UK-made heritage. Their clothes feel purposeful and classic, but often with a slightly more contemporary fit and unique design details.
Think of Peregrine as Barbour’s slightly more artisanal counterpart. It offers that same timeless British charm but with a smaller-brand feel that emphasizes craftsmanship and domestically sourced materials. It’s an ideal choice for anyone looking for authentic British quality that feels both traditional and fresh.
Shop now at peregrineclothing.co.uk
Home of the original G9 Harrington jacket, Baracuta is another pillar of classic British style. While their iconic silhouette is lighter and more suited to transitional weather than a rugged waxed Barbour, it shares the same timeless, heritage-inspired DNA. The G9 is a versatile, polished jacket known for its distinctive Fraser Tartan lining and umbrella back yoke.
It's the perfect alternative for someone who loves Barbour's British roots but wants a jacket that's less outdoorsy and more suited for casual-cool city wear. A Baracuta jacket offers effortless style that has been championed by everyone from rock stars to movie legends.
Shop now at baracuta.com
Known for its legendary handcrafted leather boots, this Australian brand masterfully captures the rugged elegance of the outback. Their apparel collection, including well-made jackets and shirts, follows the same principle: quality craftsmanship that is built to last. Their outerwear often features durable cotton twill and leather detailing for a look that's tough yet refined.
While R.M. Williams comes from a different corner of the world, it shares Barbour's commitment to creating dependable, stylish pieces inspired by a life lived outdoors. It's a great option if you appreciate minimalist design and unparalleled quality.
Shop now at rmwilliams.com.au
Bringing a touch of French sophistication to outerwear, Aigle has been an expert in rubber and waterproof materials since 1853. While best known for their handcrafted wellington boots, their apparel collection is stellar, featuring stylish trench coats, parkas, and jackets that combine Parisian chic with an impressive ability to shield you from the elements.
Think of Aigle as Barbour's more fashion-conscious European relative. Their designs are excellent at blending high-performance weatherproofing with a polished, urban-friendly aesthetic, making them perfect for anyone who refuses to sacrifice style for function.
Shop now at aigle.com
For a clean, minimalist take on weather-ready outerwear, look no further than this Swedish heritage brand. Tretorn is famous for its simple, stylish rain gear, including classic raincoats and rubber boots. Their design ethos is rooted in Scandinavian functionalism, meaning every piece is thoughtfully designed to perform well without any unnecessary frills.
Compared to Barbour's traditional country vibe, Tretorn offers a modern and streamlined alternative. It's the perfect brand for city dwellers who need reliable and stylish protection from the rain but prefer an understated, contemporary look.
Shop now at tretorn.com
Based in San Francisco, Taylor Stitch creates modern classics with an obsession for high-quality fabrics and responsible manufacturing. Their waxed canvas jackets, like the iconic Long Haul and Ojai jackets, are legendary in their own right. They combine rugged, workwear-inspired details with a tailored fit that works just as well in the workshop as it does at a weekend brewery.
Taylor Stitch shares Barbour's love for durable waxed fabrics but presents it through a cool, contemporary American lens. If you want a jacket with heritage soul but a modern, built-for-life construction, this brand is an absolute must-see.
Shop now at taylorstitch.com
An undisputed leader in eco-conscious outdoor gear, Patagonia focuses on technical innovation and environmental responsibility. While their aesthetic is more about mountain performance than British countryside strolls, they offer some of the most reliable and stylish outerwear available. You won't find traditional waxed cotton, but you will find high-performance recycled shell jackets, cozy fleeces, and puffers built for any adventure.
Choose Patagonia if your outdoor pursuits are more active and you value sustainability above all. It's a brand that combines a laid-back, outdoorsy vibe with serious technical chops, making it a modern alternative for today’s adventurer.
Shop now at patagonia.com
Born from the world of competitive sailing, Musto is an authority on extreme-weather protection. Their gear is engineered with technical precision to withstand the harshest sea conditions, which means their everyday outerwear lineup is more than capable of handling a downpour. Their jackets often feature multi-layer waterproof fabrics, sealed seams, and highly functional designs.
While Barbour excels in classic style, Musto is all about high-performance function. It’s the brand you choose when you need your gear to work flawlessly without question, making it a great option for serious outdoor enthusiasts looking for technical apparel with a clean, classic aesthetic.
Shop now at musto.com
Specializing in gear for hunting and shooting, Harkila designs outerwear that offers uncompromising performance in the field. This brand is for the serious outdoor traditionalist who demands function, durability, and a classic look. Their jackets feature advanced technologies like GORE-TEX waterproofing blended with traditional materials like tweed and leather.
Harkila shares Barbour's connection to country sports but with an even greater emphasis on technical performance and rugged conditions. If you need outerwear that’s specifically designed for outdoor pursuits and offers top-tier weather resistance, Harkila won’t disappoint.
Shop now at harkila.com
With roots in German engineering, Schoffel has been fine-tuning high-performance outdoor clothing for over 200 years. The brand is known for blending cutting-edge fabrics and technologies with timeless, sophisticated designs. In the UK, their country line is particularly popular, offering incredibly waterproof and stylish jackets that compete directly with Barbour.
Schoffel is a brilliant choice for those who love Barbour's country aesthetic but want a slightly more technical and modern interpretation. Their pieces are designed to be lightweight, breathable, and exceptionally weatherproof, all while maintaining a smart and classic look.
Shop now at schoeffel.com
For a truly luxurious take on British country style, Holland & Holland reigns supreme. While primarily known for crafting world-class bespoke firearms, their apparel line is equally impressive, offering exquisitely made field jackets, tweed coats, and fine knitwear. Everything is made with the finest materials and an incredible attention to detail.
Holland & Holland operates in a higher price bracket than Barbour, making it an aspirational alternative. Choose this brand when you are looking for investment pieces that blend heritage-inspired outdoor style with unmatched craftsmanship and luxury.
Shop now at hollandholland.com
You don't have to look far for a great alternative - it's right within the Barbour family. Barbour International is a sub-brand dedicated to the company's motorcycling heritage, which dates back to 1936. This line offers waxed jackets and apparel with a tougher, more urban edge, famously worn by actor and racer Steve McQueen.
Compared to mainline Barbour's countryside charm, Barbour International jackets are edgier, sleeker, and often feature biker-inspired details like buckled collar straps and the distinctive black and gold logo. It's the perfect choice if you love Barbour's quality but want a look with a lot more attitude.
Shop now at barbourinternational.com
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