About Face

Makeup is not about covering flaws; it's about signaling identity. No one understands this better than Halsey, the artist and founder of About Face. This is high-performance, multi-dimensional makeup designed for artistry, not assimilation. The products are tools for self-expression: intensely pigmented Matte Fluid Eye Paints that don't budge, glitter-drenched textures, and bold lip colors that demand attention. It’s loud, creative, and unapologetically bold, made for the person who uses their face as a canvas. About Face gives you the pigment-payoff of a pro-kit with the accessibility of a cult-favorite, empowering you to create, experiment, and redefine beauty on your own terms.

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