Mejuri

Founded in 2015 by Noura Sakkijha, Toronto-based Mejuri flipped the jewelry industry on its head through its direct-to-consumer model that cuts out the typical markup, making fine jewelry more accessible for daily wear.

Mejuri keeps things fresh with weekly drops of new designs created by their in-house team, offering everything from delicate gold necklaces to contemporary diamond pieces. The brand releases new pieces in limited quantities to reduce waste, only producing more if there's demand. Mejuri crafts pieces meant to last a lifetime while pushing the jewelry industry toward greater transparency and responsible sourcing.

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