Coco Lab

Created by two sisters—a dentist and an artist—Cocofloss is a loofah for your smile. It’s woven with over 500 textured filaments that expand to grab plaque, infused with coconut oil for a smooth glide, and comes in addictive scents like Fresh Coconuts and Cara Cara Orange. By redesigning a mundane utility into a covetable object, Cocolab did the impossible: they made flossing feel like self-care.