Yitty vs. Skims: Which brand should you buy? [2026]

Yitty is a shapewear and loungewear brand founded by Lizzo that champions body positivity with bold colors, playful designs, and a focus on all-day comfort. On the other hand, Skims, founded by Kim Kardashian, is known for its minimalist aesthetic, neutral color palette, and innovative fabrics designed for a sleek, contoured, and nearly invisible look.

Let's break down everything you need to know to choose the right brand for your style and needs.

Yitty: The Body-Positive Shapewear Leader

Launched in 2022 by Lizzo, Yitty is designed to make you feel good from the inside out. The brand is built on a foundation of inclusivity, confidence, and self-love, offering shapewear that feels more like a joyful part of your outfit than a restrictive undergarment. It targets anyone who wants to celebrate their body with comfortable, functional, and expressive pieces.

• Product mix: Yitty offers a range of high-compression shapewear, seamless leggings, supportive bras, and comfortable loungewear. Many pieces are designed to be worn as both innerwear and outerwear.
• Price point: Positioning itself as affordable luxury, most items range from $30 to $70. Yitty frequently offers bundle deals and discounts, particularly for loyalty members.
• Quality: The brand focuses on comfort and functionality, using soft, breathable, and slightly compressive fabrics like nylon and spandex. Many products also feature recycled materials.
• Style & Aesthetic: Yitty's style is bold, vibrant, and fun. Expect bright colors, playful patterns, and modern silhouettes that are designed to be seen.
• Sizing/Fit: A strong commitment to inclusivity is shown in their size range, which spans from XS to 6X. The fit is generally designed for comfort alongside shaping.
• Sustainability: The brand incorporates recycled fabrics into its products and utilizes eco-friendly packaging, making sustainability a key part of its brand identity.
• Return policy: Offers returns and exchanges to ensure customers find their perfect fit.

Yitty is ideal for those seeking comfortable, affordable, and expressive shapewear that celebrates individuality and prioritizes sustainable practices.

Shop Yitty: yitty.com

Skims: The Minimalist Shapewear Innovator

Since its launch by Kim Kardashian in 2019, Skims has become a dominant force in the intimates and loungewear market. The brand's philosophy centers on creating sophisticated, solution-oriented pieces that enhance natural curves. Its target audience values a sleek, modern, and minimalist look, with a wide range of neutral tones designed to match various skin tones.

• Product mix: Skims' lineup includes smoothing shapewear, a vast collection of bras and underwear styles, luxurious loungewear, and sleepwear that have achieved viral status online.
• Price point: Skims is priced slightly higher, with most core shapewear and loungewear pieces costing between $40 and $80.
• Quality: Known for its high-quality, innovative textiles that provide a second-skin feel. Proprietary fabrics offer everything from lightweight smoothing to high-level compression with a focus on durability and breathability.
• Style & Aesthetic: The brand embodies a modern, minimalist vibe. Characterized by neutral color palettes, simple silhouettes, and a chic look, Skims pieces are designed to be invisible under clothes.
• Sizing/Fit: Skims offers an inclusive size range from XXS to 4X. The fit is designed to hug and contour the body smoothly for a seamless finish.
• Sustainability: The brand has started to introduce recycled materials and is working on reducing waste in its supply chain, though it’s less of a central marketing message than with Yitty.
• Return policy: Skims has a flexible return policy, which has helped build trust and loyalty with its massive customer base.

Skims is the go-to brand for those who want premium, invisible shapewear with a timeless, minimalist aesthetic and a focus on high-performance materials.

Shop Skims: skims.com

Yitty vs. Skims Comparison

Style & Aesthetic

The most immediate difference between the brands is their visual identity. Yitty is all about self-expression. It uses vibrant colors, eye-catching prints, and striking designs that you’d want to show off. Many pieces are intended to double as outerwear, fitting perfectly with a trend-driven, playful wardrobe.

Conversely, Skims is built on a "less is more" philosophy. Its design is minimalist, chic, and dominated by a now-iconic palette of neutral and skin tones. Skims is designed to be the foundational layer - unseen, unheard, and offering a perfectly smooth silhouette under any outfit. If Yitty asks to be seen, Skims is designed to disappear.

Fit & Sizing

Both brands lead the industry in inclusive sizing. Yitty offers sizes XS through 6X, a slightly broader range that underscores its "love your body" mission. The Yitty fit prioritizes comfort and movement, offering shape and support without feeling overly restrictive.

Skims offers sizes XXS through 4X, catering to a wide spectrum of body types. The fit of Skims products is often more compressive and designed for a maximum contouring effect. While comfortable for shapewear, the primary goal is to smooth and sculpt, which can feel tighter than Yitty's more comfort-focused approach.

Quality & Materials

Yitty's fabrics are soft, stretchy, and breathable, with a direct focus on long-lasting comfort. Durability is built-in, but the highlight is how the pieces feel against your skin throughout the day. The brand also notably incorporates sustainable materials, like recycled fibers, into its fabrics.

Skims is known for its investment in fabric technology. From the viral “Fits Everybody” collection to powerful sculpting textiles, the brand’s materials have a premium, buttery-soft, almost-there feel. This focus on fabric innovation gives Skims a slight edge in terms of luxurious texture and high-performance smoothing capabilities.

Price Comparison

Yitty consistently positions itself as the more budget-friendly option. With most shapewear pieces between $30 and $70 and frequent promotions available (especially through its VIP membership), it provides significant value for shoppers conscious of price.

Skims products come at a higher price point, typically ranging a tier above Yitty at $40 to $80. While the brand runs seasonal sales, its pricing reflects its premium branding, proprietary fabrics, and massive marketing pull. You're paying for the high-end feel and the sleek, minimalist appeal.

Sustainability & Ethics

Sustainability is a core pillar of Yitty's brand identity. The brand is transparent about using recycled fibers in over 65% of its nylon styles and using 100% recycled packaging. This clear commitment resonates strongly with environmentally conscious consumers.

Skims has taken steps toward sustainability, including incorporating recycled materials into some collections. However, it is not a primary focus of their marketing or branding. While the brand states it maintains ethical practices, Yitty's efforts are more front-and-center in its mission.

Who Should You Choose?

Both brands offer excellent products, but they cater to very different preferences and priorities.

Choose Yitty if:

• You see shapewear as a form of self-expression and love bold, vibrant colors.
• You prioritize all-day comfort and a less restrictive fit.
• Your budget is a key consideration, and you appreciate deals and bundles.
• You want to support a brand with a strong focus on body positivity and sustainability.

Choose Skims if:

• You prefer a minimalist, chic aesthetic with plenty of neutral shades.
• Your goal is a sleek, highly contoured, and invisible silhouette under your clothes.
• You are willing to invest more for fabrics that feel luxurious and innovative.
• You want timeless and versatile pieces that seamlessly integrate into a modern wardrobe.

Frequently Asked Questions

Is Yitty or Skims cheaper?

Yitty is generally more affordable. Most of its shapewear and loungewear falls within the $30-$70 range, often with promotions and bundle deals that provide additional value. Skims items typically start around $40 and go up to $80 or more for core pieces.

Which has better quality materials?

Both brands use high-quality materials, but they prioritize different things. Yitty's fabrics are focused on durable comfort, stretch, and breathability. Skims is known for its proprietary textiles that feel luxurious, innovative, and provide a "second-skin" sensation with a high degree of smoothing power.

Is Yitty sizing the same as Skims?

Sizing is comparable, but the fit is different. Yitty covers sizes XS to 6X, while Skims offers XXS to 4X. Customers report that Yitty is generally true to size with a focus on comfort. Skims products are often designed for high compression, so some shoppers choose to size up for a less restrictive fit.

Which brand is more comfortable?

For all-day wear, Yitty is often described as more comfortable. Its designs focus on providing shape and support without the intense restriction that some traditional shapewear has. While Skims is designed for comfort relative to its compression level, its primary purpose is sculpting, which can feel tighter.

What is Yitty best known for?

Yitty is best known for its bold, colorful designs, its unapologetic mission of body positivity and inclusivity led by Lizzo, and its accessible price point.

Why is Skims so popular?

Skims' popularity comes from several factors: its founder, Kim Kardashian, its minimalist and highly recognizable aesthetic, its innovative and buttery-soft fabrics, and its effectiveness at creating a smooth, contoured silhouette.

Can you wear Yitty shapewear as outerwear?

Absolutely. Many of Yitty's pieces, like their bodysuits and seamless leggings, are intentionally designed with bold colors and stylish cuts that make them perfect to wear as part of an outfit.

Are Yitty and Skims owned by the same company?

No. Yitty is a partnership between Lizzo and Fabletics, Inc. Skims was co-founded by Kim Kardashian and Jens Grede.