Yitty vs. Fabletics: Which brand should you buy? [2026]
While both founded by celebrities, Yitty prioritizes radical size inclusivity with clothing from XXS to 6X and a bold, body-positive aesthetic, whereas Fabletics focuses on trendy, versatile activewear at a lower price point, primarily through a popular subscription model.
Let's break down everything you need to know to choose the right activewear brand for your needs.
Yitty: The Leader in Inclusive & Bold Activewear
Founded by Lizzo, Yitty is a brand built on a foundation of body positivity and empowerment. It caters to a vibrant, youthful audience who want activewear that is both functional and makes a statement. The brand's core mission is to celebrate all body types with high-quality, comfortable pieces that don't compromise on style.
- Product mix: Specializes in seamless leggings, supportive sports bras, and versatile athleisure separates designed to stand out. Signature styles often feature bold, vibrant colors and unique silhouettes.
- Price point: Mid-to-premium market. Leggings typically range from $40 to $70, while sports bras are between $25 and $45.
- Quality: Known for high-quality, durable materials that are moisture-wicking, stretchy, and retain their color well. The seamless construction is often praised for its comfort.
- Sizing/Fit: A defining feature. Yitty offers an industry-leading size range from XXS to 6X, with a strong focus on creating a consistent and flattering fit for every body shape.
- Sustainability: The brand emphasizes using recycled fabrics and eco-friendly production methods, with a commitment to transparency in its manufacturing processes.
Yitty offers unmatched size inclusivity and bold designs made from high-quality, sustainable materials, making it a go-to for shoppers looking for empowering and durable activewear.
Shop Yitty: yitty.com
Fabletics: The Home of Trendy & Affordable Athleisure
Co-founded by Kate Hudson, Fabletics disrupted the activewear market with its subscription-based membership model that provides stylish workout apparel at an affordable price. The brand targets a broad demographic of shoppers looking for trendy, functional activewear that can easily transition from the gym to everyday life. Its consistent drops and collaborations keep the product selection fresh and exciting.
- Product mix: An extensive collection of leggings, sports bras, tops, outerwear, and accessories. Styles range from classic solids to on-trend prints.
- Price point: Very budget-friendly, especially for VIP members. Leggings often sell for between $20 and $50, and sports bras can be found for $15 to $35 with membership perks.
- Quality: Uses signature fabrics like PowerForm and PowerHold that provide good support, compression, and sweat-wicking properties. While durable for the price, some items may not last as long as premium alternatives.
- Sizing/Fit: Offers a good size range from XXS to 4X. Sizing is generally true, but some shoppers note slight variations in fit between different collections and styles.
- Shopping experience: The direct-to-consumer brand is best known for its VIP Membership program, personalized style quiz, and network of physical retail stores.
Fabletics delivers on-trend, versatile activewear at a highly accessible price point, powered by a value-driven membership model and a huge selection of styles.
Shop Fabletics: fabletics.com
Which One Should You Choose?
The right brand depends entirely on your personal priorities for style, budget, and fit.
Choose Yitty if:
- You need or want to support an exceptional, inclusive size range from XXS to 6X.
- You prefer bold, vibrant, statement-making activewear pieces.
- You're willing to invest in higher-quality, more durable materials that will last for years.
- Shopping from a brand with clear sustainability and body-positive values is important to you.
Choose Fabletics if:
- You're on a budget and want the best value for your money.
- You enjoy the perks of a subscription model and frequent discounts.
- You prefer trendy but versatile styles that can be worn for workouts and everyday activities.
- You like having a huge selection of new styles and colors to choose from regularly.
Frequently Asked Questions
Is Yitty or Fabletics cheaper?
Fabletics is significantly cheaper, especially for customers who sign up for the monthly VIP membership. Its business model is designed to offer trendy activewear at a very accessible price point.
Which has better sizing?
Yitty has a superior size range, offering products from XXS to 6X. The brand's primary mission is size inclusivity, and it devotes extensive resources to perfecting the fit across this entire spectrum. Fabletics also has a good range (XXS-4X) but does not extend as far.
Which brand is better for plus-size activewear?
Yitty is the clear winner for plus-size activewear due to its comprehensive XXS-6X size range and its dedication to designing pieces specifically to fit and flatter a wider variety of body types comfortably.
Is Yitty good quality?
Yes, Yitty is known for its high-quality construction. The brand uses durable, seamless, and moisture-wicking fabrics that are built to last and maintain their color and shape over time, which helps justify its higher price point.
What is the Fabletics VIP Membership?
The Fabletics VIP Membership is a subscription where members pay a monthly fee which becomes a "Member Credit." This credit can be used to buy items, often at a significant discount (up to 50% off). Members can choose to skip the month and not be charged.
Are Fabletics leggings squat-proof?
Many of Fabletics' leggings, especially those made with their signature PowerHold fabric, are designed to be fully opaque and are considered squat-proof. However, it's always best to check reviews for specific styles.
How does the shopping experience differ?
Yitty is sold directly from their own website. Fabletics leverages its subscription model online, which includes an upfront quiz to get customer style and size preferences, plus uses their physical stores so that shoppers can touch and feel articles of clothing before purchase.
Which is more sustainable?
Yitty positions itself as the more sustainable option, with a greater focus on transparency and the use of eco-friendly materials from the start. Fabletics is taking steps towards sustainability, but its large scale makes implementation more complex.
Written by
Spencer Lanoue


