White Fox vs. Princess Polly: Which brand should you buy? [2026]

White Fox stands out with its bold, edgy, streetwear-inspired aesthetic perfect for festivals and parties, while Princess Polly offers a more feminine, chic, and versatile collection of trendy pieces suitable for both everyday wear and special occasions. The core difference lies in their style focus: White Fox is for making a statement, whereas Princess Polly provides fashionable, Instagram-ready outfits with broader wearability.

Let's break down everything you need to know to choose the right fast-fashion brand for your wardrobe.

White Fox: The Edgy Streetwear Destination

White Fox is an Australian-based retailer that has become a go-to for young, fashion-forward shoppers seeking trendy and affordable clothing. The brand is known for its confident, streetwear-heavy styles, figure-flattering cuts, and festival-ready outfits. Its target demographic includes teens and young women who want bold pieces that keep up with the latest trends without a huge investment.

• Product mix: The collection includes dresses, tops, bottoms, swimwear, and a popular line of activewear and loungewear, all reflecting an edgy and confident style.
• Price point: Most items fall between $30 and $70. You can find dresses and tops around $50-$60 and loungewear sets around the $70 mark.
• Quality: As a fast-fashion brand, White Fox uses materials like polyester, spandex, and other synthetics. The quality is suitable for the price and trend cycle but is not designed for long-term durability.
• Style &, Aesthetic: Bold, edgy, and heavily inspired by streetwear and celebrity trends. Expect to see lots of cutouts, bodycon fits, statement graphics, and unique prints.
• Sizing/Fit: Sizing generally runs true to size, but some shoppers report inconsistencies between different items and collections, particularly with their more fitted pieces. Always check the size guide and customer photos if available.
• Sales: White Fox holds sales often, with sitewide promotions and end-of-season discounts typically ranging from 20-50% off.
• Return policy: You can return items for store credit or an exchange within 30 days of purchase, provided they are unworn with tags attached.

White Fox is ideal for shoppers looking for eye-catching statement pieces and trendy streetwear at an affordable price point.

Shop White Fox: whitefoxboutique.com

Princess Polly: The Trendy &, Feminine Favorite

Also based in Australia, Princess Polly is a top online destination for young women seeking on-trend, chic, and playfully feminine outfits. With a strong presence on social media, the brand's aesthetic is heavily influenced by influencers and captures an Instagram-ready vibe. It appeals to trend-conscious shoppers who want a wide variety of styles, from casual basics to eye-catching party outfits.

• Product mix: A vast selection of dresses, tops, skirts, denim, swimwear, shoes, and accessories. Their range covers casual daywear, formal looks, and everything in between.
• Price point: Very competitive, with most clothing falling between $25 and $60. Dresses are commonly found in the $50-$65 range, while tops and skirts are often under $45.
• Quality: Similar to other fast-fashion retailers, Princess Polly uses materials like polyester, rayon, and cotton blends. The garments are stylish and accessible, but their quality reflects the price - great for a season, but not forever.
• Style &, Aesthetic: The overall look is modern, feminine, and versatile. They offer trendy details like corsets, puffy sleeves, and vibrant prints in styles that feel more wearable and polished for different occasions.
• Sizing/Fit: Princess Polly is known for having fairly consistent and true-to-size-fitting clothes. Their website provides detailed size guides to help you find the right fit, offering a range from US 0 to US 12, with some styles extending further.
• Sales: Constant sales and promotions are part of their strategy, often featuring 20% off discount codes and dedicated sale sections with deeper discounts.
• Return policy: Offers a generous 30-day window for returns for a refund or store credit, making it easy to try items at home.

Princess Polly excels at providing a massive selection of versatile, on-trend pieces to fit almost any occasion, from brunch to a night out.

Shop Princess Polly: princesspolly.com

White Fox vs. Princess Polly Comparison

Price Comparison

Both White Fox and Princess Polly operate in the same affordable fast-fashion space. Prices are highly competitive and very similar. You can expect to find tops, skirts, and dresses at both retailers for under $70. White Fox's loungewear sets might be slightly higher than an equivalent combo from Princess Polly, but the difference is minimal.

Both brands rely heavily on sales and promotions to drive urgency. It's rare to pay full price at either store, with discount codes and seasonal sales being a constant fixture. In this category, it’s a tie - your final cost will likely depend more on the specific deals available at the time of your purchase than any inherent price difference between the brands.

Quality & Materials

When it comes to fast fashion, quality is often a trade-off for trendiness and price. Both brands primarily use synthetic fabrics like polyester, spandex, and rayon. These materials allow them to quickly produce trendy designs at low costs. Neither brand designs clothes to last for years, they are created to be worn for a season or two while a trend is popular.

Customers of both brands occasionally report issues like thin fabric or loose stitching. However, for the price point, the quality is generally considered acceptable. Don’t expect luxury, but you can expect cute outfits that hold up for several wears. It’s another category where the two brands are virtually identical.

Style & Aesthetic

This is where the two brands truly diverge. White Fox cultivates a bold, confident, and edgy aesthetic. Its collections are filled with streetwear, bodycon silhouettes, graphic sweatsuits, and statement pieces perfect for catching attention at a party, festival, or concert. If your style icons favor edgy looks and skin-baring designs, you’ll feel right at home with White Fox.

Princess Polly, on the other hand, embraces a more versatile and feminine style. While still very trendy, their pieces often have a softer, more romantic, or chic feel. You’ll find puff-sleeve tops, floral mini dresses, sophisticated corsets, and stylish basics that can be mixed and matched. Their aesthetic is ideal for creating Instagrammable moments, from a cute picnic to a dressy dinner date.

Fit & Sizing

Both brands generally cater to a junior and young adult demographic. Princess Polly is often praised for having more consistent and reliable sizing across their extensive catalog. Their product pages usually include helpful fit notes and detailed measurements, giving shoppers more confidence when choosing a size.

While White Fox is generally true to size, some shoppers have noted that sizing can vary significantly between designs. A swimsuit might fit differently than a sweatsuit or a bodycon dress. For White Fox, paying close attention to the product description, model stats, and any customer reviews is especially important to get the right fit.

Shopping Experience

Both brands provide a modern, mobile-friendly online shopping experience with clear navigation. Princess Polly's website often feels a bit more integrated with social media trends, featuring influencer-curated edits and extensive styling galleries that help shoppers envision how to wear the pieces.

White Fox's site is also very slick and product-focused, making it easy to sort through their new arrivals and popular categories like "Going Out" or "Lounge." Both have straightforward checkout processes and offer multiple shipping speeds. Princess Polly's more generous return policy (refund vs. store credit unless it's a final sale item) gives them a slight edge for shoppers who are hesitant about making a purchase.

Sustainability & Ethics

As fast-fashion brands, both White Fox and Princess Polly face scrutiny regarding their environmental impact and labor practices. The business model of rapidly producing trendy, low-cost clothing is inherently unsustainable.

Both companies have acknowledged these concerns and have started taking minor steps. Princess Polly has a section on its site dedicated to sustainability, mentioning ethical factory partnerships and a goal to reduce plastic. White Fox has noted its use of eco-friendly packaging. However, for both, transparency about their supply chains is limited. Shoppers prioritizing sustainability and ethical manufacturing should explore brands outside the fast-fashion model.

Which One Should You Choose?

Both brands are great at what they do, but they serve different moods and styles.

Choose White Fox if:

• You're shopping for a festival, concert, or party and want a showstopping outfit.
• Your personal style is edgy, bold, and heavily inspired by streetwear trends.
• You're looking for trendy loungewear and sweatsuits with a cool, graphic edge.
• You love bodycon fits, cutouts, and styles designed to make a statement.

Choose Princess Polly if:

• You want trendy pieces that are also versatile enough for dates, brunch, or casual wear.
• Your aesthetic is more feminine, chic, or romantic.
• You appreciate a wider selection of products, including shoes and everyday basics.
• Consistent sizing and the option for a full refund on returns are important to you.

Frequently Asked Questions

Is White Fox or Princess Polly cheaper?

Their prices are extremely similar. Both are affordable fast-fashion brands where you can get a complete outfit for under $100. The better deal usually depends on which store is running a better promotion at the time.

Which has better quality?

The quality is comparable between the two. Both are fast-fashion brands, meaning the clothing is designed to be trendy and affordable rather than durable and long-lasting. You can expect similar material composition and construction from either brand.

Is White Fox sizing accurate?

White Fox generally fits true to size, but some customers report inconsistencies across different styles. Princess Polly's sizing is often considered more consistent and reliable.

Do both brands offer student discounts?

Yes, both White Fox and Princess Polly typically offer student discounts through platforms like Student Beans or UNiDAYS. Check their websites for current offerings.

Can you return items to both stores?

Yes, but their policies differ slightly. Princess Polly offers a 30-day window for a full refund or store credit. White Fox typically provides store credit for returns made within 30 days.

Which brand is better for dresses?

This depends on your style. Choose White Fox for bold, sexy, and edgy party dresses. Choose Princess Polly for a wider variety of feminine, chic, and versatile dresses perfect for anything from a casual day out to a wedding guest look.

Are White Fox and Princess Polly sustainable?

No, both brands operate under a fast-fashion model which is not inherently sustainable. While they have made some small efforts to be more eco-conscious, shoppers focused on ethics and sustainability should look to other brands.

Where are White Fox and Princess Polly based?

Both brands were founded and are based in Australia, but they have a large international presence, particularly in the United States.