We Are Amma vs. Quince: Which brand should you buy? [2026]

We Are Amma specializes in sustainable, everyday essentials made from eco-friendly fabrics with a casual, minimalist aesthetic. In contrast, Quince focuses on offering luxury-quality essentials, like cashmere and leather, at highly accessible prices by cutting out middlemen. Amma is driven by conscious consumption and understated comfort, while Quince is driven by an ambition to make high-end materials affordable for everyone.

Let's break down everything you need to know to choose the right brand for your wardrobe and values.

We Are Amma: The Sustainable Everyday Essential

We Are Amma is a direct-to-consumer brand for those who prioritize sustainability and simplicity in their wardrobe. Their collections consist of thoughtfully designed basics - like T-shirts, sweatshirts, and loungewear - that combine minimalist style with eco-conscious practices. Amma appeals to shoppers who want high-quality, durable pieces that are as gentle on the planet as they are on the skin.

• Product mix: A curated selection of everyday essentials, including T-shirts, premium loungewear sets, and sweatshirts designed for versatile, repeated wear.
• Price point: In the accessible mid-range, with most products priced between $30 and $80. Their signature organic cotton T-shirts cost around $35–$45.
• Quality &, Materials: The brand's primary focus is on sustainable and organic fabrics, including organic cotton, Tencel, and recycled fibers. Garments are known for their exceptional softness and long-lasting durability.
• Style &, Aesthetic: Understated, timeless, and modern. Their designs lean toward casual, relaxed fits perfect for building a simple, highly functional wardrobe.
• Sizing/Fit: Offers standard sizing from XS to XXL and is generally considered true to size. Detailed size guides with specific measurements help ensure a good fit.

We Are Amma is a great choice for shoppers who want to invest in high-quality, ethically made basics that form the foundation of a conscious closet.

Shop We Are Amma: weareamma.com

Quince: The Affordable Luxury Essential

Quince has built its reputation on making luxury accessible to everyone. The brand operates on a direct-to-consumer model that eliminates traditional retail markups, offering premium-quality clothing, accessories, and home goods at surprisingly low prices. Their philosophy is simple: everyone deserves to own nice things, from Italian cashmere sweaters to silk blouses, without the high-end price tag.

• Product mix: A wide range of products including women's and men's apparel, accessories, jewelry, and home goods. Their clothing line features premium materials like cashmere, silk, organic cotton, and linen.
• Price point: Highly competitive and often significantly lower than traditional retail. For example, Mongolian cashmere sweaters start around $50, silk blouses under $60, and basic T-shirts can be found for $20–$35.
• Quality &, Materials: Focuses on sourcing high-grade, premium materials like Italian cashmere, Japanese denim, and genuine leather. Quality craftsmanship and durability are cornerstones of their products.
• Style &, Aesthetic: Classic, elegant, and versatile. Quince’s designs are polished essentials that can easily be dressed up or down, making them ideal for work, travel, and everyday life.
• Sizing/Fit: Sizing runs from XS to XXL and generally fits true to size. Given the variety of products and materials, it's always wise to check individual product size charts and customer reviews for specific fit guidance.

Quince excels at delivering an exceptional value proposition for shoppers who want the look and feel of luxury without the accompanying cost.

Shop Quince: quince.com

We Are Amma vs. Quince Comparison

Price Comparison

There is a clear difference in pricing models. Quince is almost always the more affordable option. An organic cotton T-shirt at Quince might cost $25, while a similar style at We Are Amma costs around $40. The gap widens with premium items - Quince’s popular $50 cashmere sweater is an accessible luxury, whereas Amma doesn't operate in this premium material space.

With Quince, your money goes further, especially if you're aiming to build a wardrobe with high-end materials. We Are Amma's slightly higher prices reflect their smaller scale and deep commitment to certified eco-friendly sourcing, which often carries a higher production cost. Ultimately, Quince offers better pure value on price, while Amma's value is tied to its sustainable practices.

Quality &, Materials

Both brands prioritize quality, but their focus differs. We Are Amma’s emphasis is on the origin of the material - is it organic, recycled, and produced with minimal environmental impact? Their organic cotton and Tencel pieces are exceptionally soft, breathable, and designed to wear well over time.

Quince, on the other hand, focuses on sourcing traditionally luxurious materials. They make cashmere, silk, leather, and premium linen available at low prices. The quality of these materials is impressive for the price point, often sourced from the same factories as high-end designer brands. If you're comparing a standard cotton tee, both brands offer good quality. But if you're looking for luxury fabrics, Quince is the clear winner.

Style &, Aesthetic

While both brands embrace a minimalist philosophy, their styles serve different purposes. We Are Amma offers a more relaxed, casual, and comfort-driven aesthetic. Their pieces are perfect for lounging, weekend errands, and creating a capsule wardrobe of comfortable, everyday essentials.

Quince’s collections are more classic, elegant, and polished. Their styles often feel more tailored and can easily transition from a casual setting to a professional one. They are an excellent source for affordable workwear basics and elevated everyday pieces that add a touch of sophistication to any outfit.

Sustainability &, Ethics

Sustainability is the core mission of We Are Amma. They build their brand around transparency, using certified organic and recycled materials and ensuring ethical manufacturing practices throughout their supply chain. They are a great choice for shoppers who want to be certain their purchase aligns with strong environmental values.

Quince also prioritizes ethical and sustainable production, often highlighting their partnerships with BSCI-certified factories and their use of eco-friendly packaging. They take sustainability seriously, but it isn't the single-minded focus that it is for Amma. For the purely eco-conscious shopper, Amma has a clearer and more dedicated mission.

Which One Should You Choose?

The right choice comes down to your personal priorities: budget, materials, style, and sustainability.

Choose We Are Amma if:

• Sustainability is your absolute top shopping priority.
• You prefer everyday basics with a relaxed, modern, and casual aesthetic.
• You value certified organic and eco-friendly fabrics like Tencel and organic cotton.
• You are willing to pay a slight premium for transparency and proven ethical practices.

Choose Quince if:

• You want luxury materials like cashmere, silk, or leather without the luxury price tag.
• Your style is more classic and polished, and you need pieces that are suitable for the office or more formal settings.
• Getting the best possible price for high-quality items is your main goal.
• You are building a large capsule wardrobe on a more modest budget.

Frequently Asked Questions

Is We Are Amma or Quince cheaper?

Quince is consistently cheaper across almost all comparable categories. Their transparent, factory-direct pricing model allows them to sell products, especially those made from premium materials like cashmere or silk, at a fraction of the cost of other brands.

Which brand has better quality?

Both brands offer excellent quality, but they define it differently. We Are Amma's quality is in the durability and eco-friendly integrity of its organic fabrics. Quince's quality is in offering high-end materials and craftsmanship at an unmatched price point. If you want the softest organic cotton tee, Amma is fantastic. If you want a great cashmere sweater for $50, Quince is the unbeatable choice.

Which brand is more sustainable?

We Are Amma has a stronger and more central focus on sustainability. Their entire brand identity is built on ethical sourcing, certified organic materials, and environmental responsibility. While Quince follows sustainable practices, it is the core mission for Amma.

Do We Are Amma and Quince fit true to size?

Yes, both brands generally offer sizing that is true to size for a U.S. market. However, Quince offers a much wider range of products, so it is always recommended to check the specific size chart and reviews for each item, as fit can vary between a tailored blazer and a flowy dress.

Which brand is better for workwear?

Quince is significantly better for workwear. Their selection of silk blouses, blazers, washable stretch silk pants, and cashmere sweaters makes it easy to build a professional wardrobe on a budget, while Amma's focus is more on casual and loungewear.

Where are the products for these brands made?

Both brands are transparent about their supply chains. Quince partners with ethical factories worldwide, often highlighting the specific country of origin - such as China for cashmere or Turkey for denim. We Are Amma also works with certified factories that prioritize fair labor practices.

Do both brands have good return policies?

Yes, both brands offer customer-friendly return policies. Quince typically provides a 30-day return window for items in their original condition. We Are Amma has a similar policy. It's always best to check their websites for the most current information before purchasing.

Are We Are Amma or Quince in any physical stores?

No, both We Are Amma and Quince operate primarily as online, direct-to-consumer brands. This business model is what allows them to keep their prices low by avoiding the overhead costs associated with brick-and-mortar retail locations.