It's hard to find a better entry point into the world of Swiss watchmaking than Tissot. The brand strikes the perfect balance between traditional craftsmanship, modern innovation, and an accessible price point, offering everything from sleek dress watches to sporty chronographs that deliver serious quality without the eye-watering cost.
If you're a fan of Tissot's blend of precision, sophisticated design, and incredible value, you're in luck. There are plenty of other brands that offer a similar spirit. Here are 29 watch brands like Tissot that are perfect for any Swiss timepiece lover.
With its American heritage and Swiss precision, Hamilton offers a killer mix of vintage-inspired field watches, "desk diver" styles, and aviation chronographs, mostly priced between $400 and $1,200. While Tissot provides a broad, often modern collection, Hamilton leans into a more rugged, utilitarian charm reminiscent of its military roots.
If you love the value of Tissot but crave an aesthetic that feels a bit more historical and adventurous - think cool pilot watches from the Indiana Jones movies or sleek, futuristic pieces from Interstellar - Hamilton is your perfect match. They offer fantastic automatic movements and iconic designs like the Khaki Field Mechanical and Ventura.
Shop now at hamiltonwatch.com
Mido is all about architectural inspiration, creating elegant, minimalist watches that feel both timeless and modern. With a price range from $600 to $1,200, Mido shares Tissot’s commitment to Swiss quality but with a stronger focus on streamlined, sophisticated designs like those found in its Multifort and Baroncelli collections.
Think of Mido as Tissot's slightly more design-forward cousin. If Tissot does everything well, Mido specializes in watches with incredibly clean lines, often lightweight materials like titanium, and a refined presence that works perfectly for both office and casual wear. They are an easy recommendation for anyone who wants Swiss reliability with an aesthetic that’s understated and cool.
Shop now at mido.ch
As a logical step up from Tissot, Longines offers timeless Swiss luxury with a heavy dose of heritage and elegance, typically priced from $1,000 to $3,000. While both brands are part of the Swatch Group, Longines leans further into the classic, sophisticated side of watchmaking, making it a go-to for refined dress watches and equestrian-themed pieces.
If you're ready to move into the next bracket of Swiss watches, Longines is the classic choice. Their designs often feature more intricate details and a heritage vibe that speaks to over 190 years of history, perfect for marking a special occasion or elevating your collection beyond the everyday.
Shop now at longines.com
Certina is Tissot's rugged, adventure-ready sibling. Best known for their DS (Double Security) concept, Certina watches are built to be exceptionally tough, shock-resistant, and water-resistant. Ranging from $400 to $1,200, they offer incredible durability in sporty packages, especially their dive and chronograph models.
While Tissot offers sporty watches, Certina’s entire brand ethos is centered on robustness. If the idea of a watch that can truly handle anything you throw at it appeals to you, from swimming to mountain biking, Certina is the clear winner. They give you the same Swiss movement reliability you'd expect, but with an extra layer of fortified protection.
Shop now at certina.com
From the makers of the legendary Swiss Army Knife, Victorinox watches are built with the same principles: functionality, durability, and a clean, utilitarian aesthetic. Priced from $300 to $1,200, their watches, particularly the I.N.O.X. collection, are famously over-engineered to withstand extreme conditions.
Like Tissot, they offer both quartz and automatic movements with practical Swiss precision. However, Victorinox leans much harder into a rugged, military-inspired style. If you want a watch that feels like a reliable tool designed for any mission, Victorinox delivers that functional, adventure-ready vibe.
Shop now at victorinox.com
As an independent, mechanical-only watch brand, Oris holds a special place in the hearts of watch enthusiasts. Priced mostly between $1,500 and $4,000, they are known for their high-quality dive, pilot, and motorsport watches, with an emphasis on craftsmanship, innovative in-house movements, and sustainability.
Compared to Tissot, Oris is a more niche, enthusiast-driven brand. For those who appreciate the art of mechanical timekeeping and unique designs like the iconic Aquis diver or bronze-cased pilot watches, Oris offers a step into more serious, soulful watchmaking. It's the choice for someone who loves the craft of horology.
Shop now at oris.ch
Hailing from the German capital of watchmaking, Mühle Glashütte brings a distinct Teutonic spin to an otherwise Swiss list. They craft highly functional, robust watches focused on precision and legibility, often with nautical or aviation themes. Prices generally fall in the $2,000 to $4,000 range.
These aren't just fashion pieces, they are precision instruments. While Tissot balances style and function, Mühle Glashütte prioritizes clear, readable dials and durable cases designed for professional use. If you appreciate German engineering and need a no-nonsense tool watch, this brand is an excellent higher-end alternative.
Shop now at muehle-glashuette.de
Family-owned and fiercely independent, Raymond Weil creates Swiss watches inspired by music and the arts. Their collections, ranging from $700 to $2,500, often feature classical, elegant designs that blend traditional Swiss watchmaking with a contemporary flair. Think refined dress watches with clean lines and sophisticated detail.
If you're drawn to Tissot's more elegant pieces, like the Le Locle, Raymond Weil offers a whole collection in a similar vein but often with a more luxurious touch. They are perfect for those seeking a timeless dress watch that feels graceful and has a bit of artistic soul.
Shop now at raymond-weil.com
As one of the most beloved microbrands, Baltic has gained a cult following for its vintage-inspired watches that ooze mid-century charm. With assembled-in-France pieces powered by Japanese or Swiss movements, their dive watches and chronographs deliver amazing style for a fair price, mostly under $1,000.
Baltic offers the enthusiast appeal that Tissot’s broad audience might miss. It's for the person who loves the storytelling of 1940s-60s watch design but wants the reliability of a modern timepiece. If you find Tissot a bit too mainstream, Baltic's retro coolness and thoughtful designs are a breath of fresh air.
Shop now at baltic-watches.com
The instantly recognizable Mondaine watch is a design icon, famous for its official Swiss Railways clock dial. With price points typically from $300 to $600, Mondaine offers unmatched legibility and minimalist, Bauhaus-inspired aesthetics powered by reliable Swiss quartz movements. It’s simplicity and function done perfectly.
While Tissot offers classic designs, Mondaine offers a singular, iconic design. It’s a phenomenal choice for designers, architects, or anyone who appreciates a watch that makes a clean, bold statement without any fuss. It's the ultimate 'less is more' Swiss watch.
Shop now at mondaine.com
Another master of German minimalism, Junghans is famous for its Bauhaus-inspired watches, particularly the Max Bill collection. Their designs are ultra-clean, elegant, and perfectly proportioned, offering a sophisticated and intellectual vibe. Prices generally land between $1,000 and $2,500.
If you gravitate towards Tissot's refined and simple dress watches but want to lean even further into a minimalist aesthetic, Junghans is king. It's less about Swiss heritage and more about pure design philosophy, creating a watch that is both a timepiece and a beautiful object.
Shop now at junghans.de
Famous since the 1960s for its professional-grade dive watches, Doxa is a legendary name for underwater explorers. Instantly recognizable by their vibrant orange, yellow, and turquoise dials and chunky cushion cases, these Swiss automatics are built tough for deep dives. Prices generally start around $1,200.
While a Tissot Seastar is a fantastic "desk diver," a Doxa SUB 300 is a serious heritage tool watch with unmatched personality. If you love the idea of a sports watch with a genuinely interesting backstory and an unapologetically bold look, Doxa is worth checking out.
Shop now at doxawatches.com
Rooted in American railroad history, Ball Watch Co. now crafts robust Swiss-made timepieces known for their toughness and patented gas-tube luminosity. These micro gas tubes glow constantly without needing to be charged by light. Priced from $1,500 to $4,000, they are praised for their engineering and precision.
Think of Ball as a more technically advanced version of brands like Hamilton or Tissot. Their focus is on accuracy under duress, using technologies like anti-shock and anti-magnetic systems. A Ball watch is a great pick if you want a reliable timepiece with a serious tech twist.
Shop now at ballwatch.com
Luminox takes rugged to the next level. Known for its tough, lightweight carbon-compound cases and self-powered tritium gas tube illumination, these Swiss watches are built for military and law enforcement use. At $300 to $1,200, they offer incredible functionality for their price.
Compared to a versatile Tissot sports watch, Luminox is a specialized piece of mission-ready gear. If you need a watch that is easily readable in complete darkness and can survive pretty much anything, Luminox’s military-grade durability is hard to beat.
Shop now at luminox.com
Sinn Spezialuhren is a German brand that is legendary among tool watch fanatics. They create watches as professional instruments for pilots, divers, and engineers, incorporating technologies like submarine steel cases, anti-fogging capsules, and magnetic field protection. Priced mostly from $1,500 to $3,500, they are function over form.
Sinn is for the person who cares more about the engineering than the brand name. While Tissot provides fantastic daily wearers, Sinn provides watches you could genuinely take on a space mission. It’s an easy choice for any serious tech and engineering lover.
Shop now at sinn.de
Best known for its Aikon collection, Maurice Lacroix offers bold, modern luxury with a sporty twist. Positioned a tier above Tissot, with prices mainly in the $1,500-$4,000 range, their watches stand out with integrated bracelet designs, textured dials, and a strong wrist presence.
If you've checked out Tissot's popular PRX line but want something more aggressive and with higher-end finishing, the Maurice Lacroix Aikon is its direct competitor. It provides a similar '70s integrated sports watch vibe but with an elevated sense of Swiss craftsmanship and style.
Shop now at mauricelacroix.com
A brand with serious aviation heritage, Glycine is famous for its Airman collection, a 24-hour pilot's watch that became a favorite of US Air Force pilots during the Vietnam War. Glycine offers robust Swiss automatic watches, mainly pilot and dive models, for a very competitive price, usually in the $800-$2,000 range.
Like Hamilton, Glycine offers great value and a strong vintage military aesthetic. If you're a fan of aviation history or want a reliable Swiss GMT watch without breaking the bank, Glycine is one of the best out there, delivering a lot of watch for the money.
Shop now at glycine-watch.ch
Eterna is a historically important Swiss brand, known for its contributions to movement technology - most notably, the ball-bearing mounted rotor that improved automatic winding efficiency. Today, they offer beautifully crafted watches, including the famous KonTiki dive watch line, often with in-house movements, priced from $1,200 to $3,000.
For a watch enthusiast, Eterna's legacy is a major draw. Think of them as a premium, more horologically significant alternative to Tissot, especially for those who love adventure-themed watches backed by genuine innovation.
Shop now at eterna.com
Official equipment for cosmonauts, Fortis makes incredibly robust watches designed for aviation and space exploration. They are built for extreme durability and legibility under pressure, with many of their models serving as official mission timers. Their professional-grade tool watches are priced mainly between $1,500 and $4,000.
If Tissot is the gatekeeper to Swiss watches, Fortis is the gatekeeper to professional space watches. It's for the person who loves the idea of a no-compromise instrument that has been tested in some of the harshest environments imaginable. A true high-tech tool watch.
Shop now at fortis-watches.com
This German microbrand is extremely popular for offering affordable, Swiss-powered watches that pay homage to iconic designs, particularly vintage dive and pilot watches. For under $1,000, you can get a well-built watch with a reliable Swiss automatic movement and fantastic specs, like sapphire crystals and high water resistance.
Steinhart is arguably one of the best value-for-money propositions in the watch world. If your top priority is getting a quality Swiss movement in a classic design without caring about originality, Steinhart delivers great hardware at a price that's hard to beat.
Shop now at steinhartwatches.de
A true dive watch specialist, Squale has a long history of making professional-grade divers and supplying cases to other prestigious brands. Today, they create their own range of colorful, retro-inspired dive watches with Swiss automatic movements, priced between $1,000 and $2,500.
Known for their reliability and skin-diver case designs, Squale watches have a genuine soul and are built for real use. While a Tissot Seastar gives you a taste of sportiness, Squale offers the authentic 1960s scuba aesthetic a dive watch enthusiast would truly appreciate.
Shop now at squale.ch
Positioned as "accessible luxury," Frederique Constant excels at producing classic, beautifully finished Swiss dress watches at a relatively attainable price point, typically $1,000 to $3,000. Many of their pieces look far more expensive than they are, with details like guilloché dials and heart-beat openings that show off the movement.
If you love the elegance of Tissot's timeless pieces but are looking for a true 'luxury' feel without the astronomical cost, this is your brand. Frederique Constant focuses on giving you that classic Swiss watch experience - impeccable details, refined style - for exceptional value.
Shop now at frederiqueconstant.com
One of the breakout stars of the online watch world, the British brand Christopher Ward offers Swiss-made watches with unbeatable quality for their price (usually $700-$1,500). They offer everything from dive watches with incredible specs (the C60 Trident Pro is a fan favorite) to sleek dress watches and world timers.
Think impeccable finishing, innovative designs, and a commitment to quality that rivals brands charging twice as much. If what you love about Tissot is the "bang for your buck," Christopher Ward takes that idea and supercharges it for the modern watch enthusiast.
Shop now at christopherward.com
Focused on the "Alpinist" spirit of outdoor sports, Alpina creates robust, stylish Swiss watches designed for land, sea, and air. With prices often in the $800-$2,000 range, their collections like the Alpiner and Seastrong offer fantastic build quality with a sporty, adventurous sensibility.
Alpina and Tissot are direct competitors, but Alpina’s identity is more tightly focused on outdoor adventure. If you want a weekend watch that feels specifically designed for hiking, diving, or exploring, Alpina provides that energetic, mountain-ready vibe backed by great Swiss manufacturing.
Shop now at alpinawatches.com
Known for its bright, fun, and funky dive watches, Zodiac brings the colorful vibe of the late ‘60s and ‘70s into the modern day. Its flagship Super Sea Wolf collection features vibrant bezels and dials in shades of orange, teal, and 'watermelon.' These Swiss-made watches are a statement of personality, priced from $1,000 to $2,500.
If you're eyeing a Tissot diver but feel it's a bit too safe for your style, Zodiac is the answer. It's for someone who wants proven diver-watch credibility but isn't afraid to wear some bold color on their wrist. Zodiac proves that tool watches don't have to be boring.
Shop now at zodiacwatches.com
A British microbrand that uses Swiss movements, Farer is all about color. They’ve built a reputation on creating watches with uniquely vibrant and playful dials, contrasting bright hands against subdued tones to create visually stunning designs. Their pieces, from GMTs to chronographs, fall mostly in the $1,000 to $2,000 range.
What Tissot delivers in versatility, Farer offers in personality. This is the brand for the person who loves classic watch silhouettes but craves a dose of creativity. Farer's bold use of color is their signature, making their watches feel fresh, modern, and exciting.
Shop now at farer.com
As a specialist in sports timing for motorsports and offshore powerboat racing, Edox creates Swiss chronographs and dive watches that are built to perform under pressure. Ranging from $600 to $2,000, their watches like the Delfin and Chronorally are known for their precision and robust build quality.
Edox is a solid, under-the-radar brand offering a similar value as Tissot but with a stronger lean toward high-octane racing themes. If Tissot’s link to MotoGP appeals to you, Edox offers an entire brand DNA built around that same exciting world, often with bold, technical aesthetics.
Shop now at edox.ch
A recently revived brand from the golden age of watchmaking, Nivada Grenchen is now famous for recreating its iconic archival pieces like the Chronomaster Aviator Sea Diver and Antarctic. It's a brand beloved by enthusiasts for its authentic vintage appeal, robust mechanics, and reasonable pricing, often under $2,000.
Nivada Grenchen offers the true heritage revival vibe that Tissot scratches at with its PRX. This is for the enthusiast who knows their history and loves the specific look of mid-century tool watches, recreated faithfully for modern wear.
Shop now at nivadagrenchenofficial.com
Traska is a US-based microbrand that has quickly earned a reputation for its tough, incredibly versatile, and accessibly priced watches. Their key feature is a proprietary hardening treatment on the stainless steel, making their watches almost impervious to scratches. With prices typically under $700, they offer incredible value.
Like Tissot, Traska is a perfect candidate for a "one-watch collection," a timepiece that can do anything. But Traska adds a level of real-world durability that even more expensive brands can’t match. For a truly worry-free everyday watch with clean styling, Traska is a rising star worth watching.
Shop now at traskawatch.com
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