If you love keeping your closet fresh with the latest trends without maxing out your credit card, chances are you're a regular at Zara and H&M. They're the undisputed heavyweights of accessible, runway-inspired fashion, serving up everything from sharp office-ready blazers to the perfect jeans just weeks after styles debut on the catwalk.
But sometimes it's fun to switch things up and discover new shops with a similar vibe. Whether you're looking for something with a slightly edgier feel, more refined basics, or simply want to expand your go-to shopping list, there are plenty of amazing brands that nail that trendy, affordable sweet spot. Here are 29 other stores to check out for fashion finds you'll love.
As one of Zara's trendy sister brands, Bershka targets a younger, edgier audience with a flair for streetwear. Think graphic tees, baggy cargo pants, bold prints, and festival-ready looks perfect for Gen Z and young millennials. Items typically range from $15 to $60, making it even more affordable than Zara for of-the-moment pieces.
While both brands follow the fast-fashion model, Bershka’s style is much more rebellious and playful. If you find Zara's minimalism a bit too tame, head to Bershka for vibrant, expressive styles that don't take themselves too seriously.
Shop now at bershka.com
Another member of the Zara family, Pull & Bear masters casual, comfortable style with a youthful, laid-back vibe. It's the place to go for everyday essentials like great-fitting denim, cool hoodies, and easy-to-wear basics, with most items priced between $20 and $70. The aesthetic blends American-inspired skate and surf culture with effortless, trendy details.
Compared to Zara's more polished and professional offerings, Pull & Bear is all about off-duty cool. It’s perfect for building a weekend wardrobe that feels current but doesn’t require a lot of effort.
Shop now at pullandbear.com
Stradivarius is the romantic, feminine sibling in Zara’s brand portfolio. This brand is known for its chic, flirty collections filled with floral dresses, puff-sleeve blouses, and trendy accessories. Prices generally fall in the affordable $20 to $80 range, making it easy to pick up pretty pieces for a new season.
While Zara covers a broad spectrum of trends, Stradivarius focuses on a more curated, sweet, and playful aesthetic. If you're drawn to delicate prints, soft silhouettes, and styles with a touch of charm, Stradivarius will be your new favorite.
Shop now at stradivarius.com
Mango offers a more refined and polished take on fast fashion, serving as a slightly more upscale alternative to Zara and H&M. Its collections feature modern, minimalist staples - from tailored coats to sophisticated work dresses - with prices ranging from about $30 to $150. The brand often uses higher-quality materials, giving its pieces a more expensive look and feel.
If you've started to feel like you've aged out of some fast-fashion trends but still want stylish, contemporary pieces, Mango is the perfect fit. It's the go-to for building a chic, Euro-centric wardrobe without the designer price tag.
Shop now at shop.mango.com
Of course, no list about Zara alternatives is complete without its biggest competitor, H&M. This Swedish retail giant offers an incredible range of styles, from super affordable basics under $10 to trend-forward pieces, designer collaborations, and a robust basics line. Its aesthetic is versatile, covering everything from edgy streetwear to professional workwear and cozy knits.
The key differentiator is H&M's strong focus on sustainability through its "Conscious" collection and accessible pricing on basics. It's a one-stop-shop where you can find something for everyone in the family, making it the ultimate destination for wallet-friendly fashion updates.
Shop now at hm.com
As H&M's more sophisticated, stylized sister brand, & Other Stories feels like a chic European boutique. Its pieces, designed in ateliers in Paris, Stockholm, and Los Angeles, range from feminine dresses and chunky knitwear to high-quality leather goods. Prices float between $50 and $200, sitting at a slightly higher price point that reflects its unique designs and better materials.
Unlike Zara’s direct runway interpretations, & Other Stories offers more distinct, story-driven collections that feel special and curated. It’s perfect for when you want thoughtful details and artistic flair without entering luxury territory.
Shop now at stories.com
Another brand in the H&M family, COS stands for "Collection of Style," and delivers on its name with clean, Scandinavian minimalism. It focuses on timeless designs, architectural silhouettes, and premium-feeling fabrics at a higher-than-H&M price point, typically from $50 to $250. Think modern classics, neutral color palettes, and structured shapes.
COS is less about chasing micro-trends and more about investing in quality, modern staples. If the most minimalist, severe parts of Zara's collection appeal to you, COS takes that aesthetic to the next level with a strong focus on design and longevity.
Shop now at cos.com
Uniqlo is the ultimate destination for high-quality, functional basics at exceptionally low prices. This Japanese brand excels at "LifeWear" - simple, well-designed essentials like perfect t-shirts, innovative HEATTECH layers, and premium denim that often cost between $15 and $60. The style is utilitarian, minimalist, and built to last.
Where Zara focuses on fleeting trends, Uniqlo is committed to perfecting the classics. It's the place you go to build a dependable capsule wardrobe without any fuss, prioritizing practicality and performance over runway hype.
Shop now at uniqlo.com
ASOS is less a single brand and more a massive online universe of fashion, bringing together hundreds of brands alongside its own extensive in-house labels. You can find absolutely everything here, from formal dresses to edgy streetwear, with price points spanning from ultra-cheap to mid-range. Its own ASOS Design label is a direct competitor to Zara, quickly turning over trends to produce fashion-forward clothes, shoes, and accessories.
What sets ASOS apart is the sheer variety and its inclusive sizing, with Tall, Petite, and Curve ranges for nearly every item. It’s the ultimate one-stop-shop if you love Zara's trend cycle but want way, way more options to browse through.
Shop now at asos.com
Once a high-street icon on its own, Topshop is now exclusively sold through ASOS, but it still maintains its signature cool-girl edge. Famous for its trend-setting denim (hello, Joni and Jamie jeans!), unique dresses, and edgy basics, Topshop blends London street style with of-the-moment runway influences. Prices typically run from $40 to $120.
Topshop has always been a bit cooler and more indie-spirited than Zara or H&M. If you gravitate toward styles with a bit more personality and a rock-and-roll vibe, searching for the Topshop name on ASOS will deliver.
Shop now at asos.com/us/topshop/
Urban Outfitters holds a unique position, blending vintage-inspired aesthetics with indie brands and modern streetwear. Its vibe is decidedly eclectic, appealing to a younger crowd that loves everything from boho dresses and band tees to trendy home decor. Prices range from $30 up to $200 for clothing and accessories.
Unlike Zara's more streamlined, European-chic focus, Urban Outfitters is quirky, retro, and a lot more experimental. It's the perfect place to shop if your style is a mix of different eras and you want pieces that feel just a little bit different from what everyone else is wearing.
Shop now at urbanoutfitters.com
Boohoo is a UK-based online retailer that takes "fast fashion" to the extreme, dropping hundreds of new, ultra-trendy styles every single day. The brand is known for being extremely affordable, with dresses often under $25 and constant promotions. Its style is geared toward a young, nightlife-loving audience with an abundance of bodycon dresses, cut-out tops, and statement matching sets.
If you're looking for an outfit for a specific event - like a party or vacation - and don't want to spend much, Boohoo is your spot. While it doesn't offer Zara's office-friendly staples, its pricing and on-trend selection are unbeatable for fun, disposable fashion.
Shop now at us.boohoo.com
A sister brand to Boohoo, PrettyLittleThing (or PLT) offers a similarly vibrant and glamorous take on affordable fashion. Famous for its curve-hugging silhouettes, bold colors, and influencer collaborations, PLT caters to those who love a sexy, Instagram-ready look. Prices are incredibly low, with most items falling between $15 and $50.
PLT is Zara's hyper-trendy, going-out alter ego. You won’t find quiet luxury here, but you will find the perfect outfit for a bachelorette party or a night out with friends without breaking the bank.
Shop now at prettylittlething.us
Starting as an eBay store selling vintage finds, Nasty Gal evolved into a brand for the fashion-forward girl with a rebellious spirit. It offers a mix of edgy, vintage-inspired pieces, and rock-and-roll glamour - think faux leather, bold prints, and festival attire. It's similarly priced to Boohoo and PLT, with frequent sales making its already accessible trends even cheaper.
Nasty Gal strikes a balance between Zara's accessible trends and a more distinctly edgy vibe. Go here for a statement faux-fur coat, a great pair of platform boots, or a slinky slip dress.
Shop now at nastygal.com
Also part of the Inditex group with Zara, Massimo Dutti is the most sophisticated and premium brand in the family. It focuses on timeless, elegant pieces made from higher-quality fabrics like cashmere, silk, and wool. The aesthetic is perfect for creating a polished work wardrobe or finding classic investment pieces, with prices ranging from $60 to $300.
Think of Massimo Dutti as Zara’s wealthier, quieter older sibling. If you appreciate Zara’s tailored silhouettes but crave superior quality and a more refined design sensibility, this is where you should be shopping.
Shop now at massimodutti.com
Forever 21 is one of the original fast-fashion powerhouses, famous for its incredibly vast selection of super-trendy pieces at rock-bottom prices. Targeting teens and young adults, its inventory is constantly changing, covering everything from concert tees and casual basics to affordable clubwear. A full outfit can easily be purchased for under $50.
While Zara might offer a more curated edit of current trends, Forever 21 throws everything at the wall. It’s the perfect place to experiment with a micro-trend you’re not sure about without any financial commitment.
Shop now at forever21.com
A fixture on the British high street, River Island is known for its stylish and glamorous pieces with standout details like embellishments, bold prints, and unique hardware. It offers trendy clothing, shoes, and bags that feel a bit more distinctive than what you'd find at a typical fast-fashion retailer. Prices are comparable to Zara, ranging from $40 to $150.
River Island specializes in making trendy feel fun and accessible. It’s a fantastic choice when you’re looking for a special occasion outfit or handbag that looks more expensive than it actually is.
Shop now at riverisland.com
For fashion lovers who want runway-inspired looks with a boutique feel, Pixie Market is a must-visit. This brand excels at creating elevated, minimalist pieces with interesting architectural details - think asymmetrical tops, deconstructed blazers, and perfectly draped dresses. Priced higher than Zara, from $80 to $200, its pieces feel far more exclusive.
Pixie Market is what happens when Zara’s sharpest, most fashion-forward items get a serious upgrade. It’s perfect for statement pieces that look like they came from a niche designer label, not a mall brand.
Shop now at pixiemarket.com
Express has long been a mall staple for young professionals seeking stylish workwear and trendy going-out clothes. The brand is known for its versatile "Editor" pants, sharp blazers, satin camisoles, and reliable denim, bridging the gap between workplace appropriate and weekend fun. Prices are similar to Zara, generally from $40 to $120.
While Zara has a more international, high-fashion bent, Express offers a more classically American take on trendy style. It's a dependable spot for both foundational wardrobe pieces and sparkly tops for a night out.
Shop now at express.com
With its Y2K-inspired and vintage-glam aesthetic, Motel Rocks has become a favorite among Gen Z. Born from a love of vintage fashion, the brand specializes in eye-catching prints, micro mini dresses, and bold separates that are perfect for making a statement. It is very affordable with many pieces priced between $30 and $70.
Motel Rocks takes trend-obsession to another level. While H&M might hint at a trend, Motel Rocks dives in head-first, making it the perfect destination for anyone wanting bold, unapologetic, and trendy weekend wear.
Shop now at us.motelrocks.com
Another brand under Zara's parent company, Inditex, Oysho focuses on beautifully designed lingerie, sleepwear, loungewear, and activewear. While it's not a direct apparel competitor, it aligns perfectly with Zara's modern and sophisticated aesthetic, offering high-quality pieces in muted palettes and soft fabrics. Pricing is accessible, generally ranging from $20 to $80.
If you love Zara's minimalist vibes, Oysho translates that seamlessly to your at-home and workout wardrobe. Its high-quality sets and cozy pieces make lounging look incredibly chic.
Shop now at oysho.com
Streetwear-influenced and denim-obsessed, Weekday is an H&M-owned brand with a distinct Scandinavian edge. Its collections are full of oversized silhouettes, graphic prints, and modern basics inspired by youth culture. Weekday is particularly known for its extensive range of sustainable jeans, often priced affordably under $70.
Think of it as the cool, understated kid in the H&M family. If your style leans androgynous and you appreciate a good pair of jeans, Weekday offers a more curated and street-savvy alternative to its larger sister brand.
Shop now at weekday.com
Though definitely a step up in price, Aritzia captures the same spirit as Zara's fan base with its well-made, on-trend separates and in-house brands like Wilfred and Babaton. Aritzia excels at creating "everyday luxury," known for pieces like the Super Puff™ jacket, tailored vegan leather pants, and perfectly cut blouses. Prices for most items range from $50 to $250.
Aritzia is where you go when you’ve graduated from Zara but still want incredibly relevant styles. The quality is noticeably better, and the pieces are designed to become long-term wardrobe staples rather than trends of the moment.
Shop now at aritzia.com
Forget the moose logos and heavily scented stores of the 2000s, Abercrombie & Fitch has completely rebranded itself as a go-to for stylish, sophisticated basics for millennials. Its collections now feature impeccably fitting jeans, chic bodysuits, linen separates, and dresses perfect for weddings or vacation. Its price point sits just above Zara, from about $50 to $150.
The new A&F is one of the best Zara alternatives for elevated essentials. It nails that "effortlessly polished" vibe with flattering silhouettes and high-quality fabrics that look and feel way more expensive than they are.
Shop now at abercrombie.com
Part of the H&M group, Monki is all about bold, playful fashion with a strong message of empowerment and sisterhood. The brand combines Scandinavian cool with quirky Asian street style, resulting in colorful prints, oversized shapes, and unique silhouettes. Monki is very affordably priced, with most of its vibrant pieces falling under $60.
If you find H&M’s main line can sometimes feel a bit generic, Monki offers an explosion of personality. It’s a great choice for fun, expressive clothing that dares to be different.
Shop now at monki.com
Love Zara's blazers and trend-led separates? Storets offers a similar vibe but dials the fashion-editor aesthetic way up. This online boutique sources chic, runway-inspired pieces that feel unique and exclusive. It's particularly strong for matching sets, unique knitwear, and cleverly tailored blouses, costing anywhere from $60 to $150 per piece.
Storets gives you the thrill of discovering something special. It serves the same trend cycle as Zara but with a more curated, boutique feel that helps you stand out from the crowd.
Shop now at storets.com
New Look is a British high-street staple that offers a wide array of accessible, on-trend fashion with fantastic price points, usually between $20 and $70. The brand shines with its extensive collections of shoes, "jeanology" denim fits, and versatile day dresses, making it a reliable choice for quick and easy wardrobe updates.
Think of New Look as similar to H&M in its broad appeal and budget-friendly pricing but with a distinctly British sense of style. It's particularly great for finding trendy footwear without a huge investment.
Shop now at newlook.com
A major European retailer, C&A focuses on providing affordable, everyday fashion for the whole family. With most items priced under $50, it is an excellent destination for staple pieces like casual tops, knitwear, and basic childrenswear. While not as hyper-focused on cutting-edge trends as Zara, C&A delivers practical, comfortable, and durable clothing. It’s a solid choice for budget-conscious shoppers needing to stock up on dependable, no-fuss essentials.
Shop now at c-and-a.com
This Australian online boutique is a huge hit with Gen Z for its trendy, festival-ready, and California-cool aesthetic. Princess Polly has everything a young fashion lover could want, from cute mini dresses and crop tops to statement boots and of-the-moment accessories. With prices typically in the $40 to $80 range, it’s a direct competitor for weekend and partywear.
Princess Polly captures the fun, sun-drenched vibe that Zara's more casual "TRF" line often aims for, but with a bolder, younger energy. It's the place to go for an entire head-to-toe brunch or concert outfit.
Shop now at princesspollyboutique.com
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