If you're a fan of the effortless, laid-back vibe of Billabong, you probably appreciate its perfect blend of functional surf gear and cool, casual beach style. It’s the kind of brand that makes you want to pack a bag and head straight for the coast, thanks to its reliable boardshorts, chic bikinis, and comfy tees that embody the spirit of surf culture.
But part of the fun of building a great beach wardrobe is discovering new brands that offer their own unique take on coastal living. Whether you're looking for something with a more technical edge, a sustainable focus, or a high-fashion twist, there are plenty of labels that capture that same sunny energy. Here are 22 other surf and swimwear brands to check out if you love Billabong.
As the original surf brand for women, Roxy is Billabong’s natural counterpart, offering everything from high-performance wetsuits to boho-chic bikinis and cover-ups. The vibe is feminine, fun, and empowered, with a focus on colorful prints and trendy silhouettes. While the quality and price point are similar to Billabong, Roxy's designs often have a distinctly girly edge that appeals to those who love fashion-forward beachwear built for an active lifestyle.
Shop now at roxy.com
One of the true giants of the surf world, Quiksilver is a go-to for durable, high-performance surfwear. Known for their iconic boardshorts and technical gear, their aesthetic is rugged, casual, and authentically rooted in action sports. Compared to Billabong, Quiksilver’s style can feel slightly more sporty and youthful, with a price range ($30-$80) that’s very similar. They’re a classic choice for anyone who wants no-fuss gear that can handle the waves.
Shop now at quiksilver.com
If performance is your top priority, Rip Curl is a must-know name. The brand is renowned for its technical innovations, especially in its wetsuits and surf watches. Beyond the high-tech gear, their lineup includes stylish boardshorts, bikinis, and casual clothing that perfectly blend function and fashion. While Rip Curl shares Billabong's deep surf heritage, it places a stronger emphasis on competition-ready technology, often reflected in a slightly higher price point for premium items.
Shop now at ripcurl.com
As the inventor of the modern wetsuit, O'Neill has an unmatched legacy in the surf world. Today, the brand offers a full range of beach essentials, from functional boardshorts and vibrant bikinis to relaxed cover-ups and tees. O'Neill's style is quintessentially Californian - cool, colorful, and built for life in and out of the water. Its pricing is comparable to Billabong, making it a great alternative for classic surf style with a focus on comfort and durability.
Shop now at us.oneill.com
Hurley brings a fresh, contemporary energy to surf culture by blending high performance with strong influences from skate and streetwear. This results in boardshorts with innovative fits, bikinis with modern cuts, and casual wear with a cool, edgy vibe. If you find Billabong a bit too classic, Hurley offers a more trend-conscious alternative, often featuring bolder graphics and sleeker designs at a similar price point ($30-$80).
Shop now at hurley.com
Vissla channels a creative and eco-conscious spirit, offering a modern take on surfwear for the indie-minded surfer. With a motto of "creators and innovators," the brand emphasizes sustainable materials and artistic designs, resulting in unique boardshorts, tees, and wetsuits with a distinct DIY vibe. Vissla's style is similar to Billabong's in its laid-back nature but stands out with its commitment to eco-friendly production and a slightly more alternative, crafty aesthetic.
Shop now at vissla.com
Born from the intersection of surf, skate, and snow culture, Volcom has a rebellious, art-driven spirit that sets it apart. The brand is known for its durable boardshorts, edgy swimwear, and streetwear-inspired apparel featuring bold graphics and creative designs. While Volcom shares a similar West Coast cool with Billabong, it brings a bit more attitude and artistic flair, appealing to those who like their beachwear with a touch of unconventional style.
Shop now at volcom.com
Salty Crew is a brand dedicated to those who live and breathe the ocean - surfing, fishing, and diving. Their apparel is functional, rugged, and hard-working, designed for "the thralls of the sea." You’ll find classic-fit boardshorts, graphic tees, and durable hats that reflect a more utilitarian, ocean-first mentality. Compared to Billabong, Salty Crew has a grittier, function-over-fashion feel while still nailing that authentic coastal aesthetic.
Shop now at salty-crew.com
Famous for its unwavering commitment to environmental activism and high-quality outdoor gear, Patagonia also makes some of the best surfwear on the market. Their boardshorts are built to last, their wetsuits are pioneering eco-friendly materials, and their casual wear is perfect for any outdoor adventure. While priced higher than Billabong, Patagonia appeals to those who prioritize durability and sustainability, offering timeless, functional pieces you can feel good about wearing.
Shop now at patagonia.com
Prana creates versatile apparel for active, mindful living, with a strong focus on sustainable materials and comfortable fits. Their swimwear and beach collection features chic bikinis, relaxed cover-ups, and boardshorts crafted from eco-friendly fabrics. Prana's vibe is more minimalist and earthy compared to Billabong's mainstream surf style, making it a great choice for yoga lovers, climbers, and surfers who want earth-friendly, do-it-all pieces.
Shop now at prana.com
If you're looking for swimwear that feels more like a chic outfit, L*Space delivers. This brand specializes in luxe, fashion-forward swimwear, cover-ups, and beach apparel known for incredible fits and premium fabrics. Unlike Billabong's classic surf focus, L*Space brings a sophisticated, boutique feel to the beach, perfect for vacation-goers and poolside lounging. It's a significant step up in price but offers standout style and quality.
Shop now at lspace.com
Rooted in the sunny glamour of St. Tropez, Vilebrequin is the ultimate in luxury resortwear. Famous for its vibrant, playful patterned swim trunks, the brand creates high-end pieces for the whole family. Where Billabong embodies the rugged surf lifestyle, Vilebrequin captures the polished, leisurely vibe of a Mediterranean holiday. The price tag is much steeper, starting around $150, but it’s an investment in iconic, head-turning beach style.
Shop now at vilebrequin.com
Hailing from Australia, Seafolly is celebrated for its perfectly fitting, fashion-forward swimwear. The brand offers chic bikinis, elegant one-pieces, and stylish cover-ups that blend timeless designs with modern trends. Seafolly feels a bit more sophisticated and structured than Billabong, making it a go-to for shoppers seeking high-quality, flattering swimwear that radiates beach confidence. Prices generally fall in the $80-$180 range.
Shop now at seafolly.com
Fella Swim is all about sleek, minimalist swimwear with a modern edge. The brand focuses on clean lines, beautiful textures, and simple, flattering cuts crafted from high-quality fabrics. If you love the effortless appeal of surf culture but prefer a more refined, 'less is more' aesthetic, Fella is the perfect choice. It moves away from Billabong's bold prints and logos in favor of understated, timeless designs that exude confidence.
Shop now at fellaswim.com
Known for its seamless blend of the perfect bikini and buttery-soft fabrics, Acacia offers swimwear with a sophisticated, boho-luxe feel. The designs often feature intricate details, custom prints, and a hint of vintage inspiration, all while maintaining a sleek, modern silhouette. While more of a boutique, high-end brand than Billabong, Acacia is for those who appreciate detailed craftsmanship and a feminine, worldly traveler vibe.
Shop now at acaciaswim.com
Mara Hoffman elevates swimwear into wearable art. The designer brand is recognized for its vibrant, custom prints, sculptural silhouettes, and commitment to sustainable and ethical production. Each piece is a statement-maker designed to inspire and empower. Where Billabong is all about laid-back cool, Mara Hoffman is about bold, conscious fashion for the beach and beyond. Prepare for a higher price point that reflects its designer quality and eco-friendly focus.
Shop now at marahoffman.com
While known for its celebrity-loved yoga wear, Alo Yoga brings its signature sleek, high-performance aesthetic to swimwear. The collection features modern cuts, premium fabrics, and a sophisticated, athletic vibe that translates seamlessly from a beach workout to poolside relaxing. If you love the active side of Billabong but want something more minimalist and luxurious, Alo’s studio-to-street style is a perfect fit. Prices for bikinis hover around the $80-$150 mark.
Shop now at aloyoga.com
Venus offers trendy, affordable swimwear and beachwear for everyone. Known for its wide range of sizes and fits, the brand aims to make every woman feel confident with fun, flirty designs. From bright bikinis and sexy one-pieces to breezy cover-ups, their styles are accessible and playful. Compared to Billabong, Venus is much more budget-friendly and trend-driven, offering a huge variety of styles that are perfect for a fashion refresh each season.
Shop now at venus.com
If you want to bring the whole family into the Billabong lifestyle, the kids' line is the perfect place to start. It features the same cool, surf-inspired prints and durable quality as the adult collections but scaled down for little ones. You'll find adorable mini-me boardshorts, rashguards, and bikinis perfect for a day of sun and sand. It’s the same great vibe, just smaller and more playful.
Shop now at billabong.com/kids
Just like its parent brand, Rip Curl Kids focuses on high-performance beachwear for active kids. The line includes everything from durable wetsuits and quick-drying boardshorts to sun-protective rashguards and cute bikinis. The designs are bright, playful, and built to withstand endless hours of fun in the water, making it a reliable and stylish choice for budding wave riders.
Shop now at ripcurl.com/kids
While Futures Fins is primarily the go-to brand for high-performance surfboard fins, its curated apparel line is perfect for dedicated surfers. The selection includes essentials like graphic tees, hats, and sweatshirts that reflect a core, technical surf identity. Unlike Billabong's broad apparel collection, Futures offers a niche selection for those who live and breathe performance surfing and want their gear to reflect their commitment to the sport.
Shop now at futuresfins.com
No beach outfit is complete without the perfect pair of sandals, and Havaianas is the undisputed king of flip-flops. Originally from Brazil, these iconic, comfortable, and durable sandals come in every color and pattern imaginable. While they don't sell clothing like Billabong, they share that same fun, laid-back beach DNA. At around $20-$40, they are the easy, go-to footwear that pairs flawlessly with any surf-inspired look.
Shop now at havaianas.com
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