There's a reason so many of us have a special place in our makeup bags for Bobbi Brown. The brand is a master of the "you, but better" look, championing a natural, effortless aesthetic that enhances your features instead of masking them. Its sophisticated, skin-friendly formulas are perfect for creating that classic polished vibe for every day.
If you love that flawless finish but are looking to explore some new options, you're in the right place. From luxury labels focusing on radiant skin to clean beauty brands with a skin-first approach, here are 22 incredible makeup brands like Bobbi Brown to check out.
NARS brings a high-fashion edge to everyday makeup bags with its sleek packaging and iconic products. Known for its rich color payoff, especially in products like the creamy Radiant Creamy Concealer and bold Audacious Lipsticks, the brand excels at creating sophisticated looks that can be either natural or dramatic.
Like Bobbi Brown, NARS offers premium, high-performance formulas that professionals and makeup lovers swear by. However, NARS leans more towards daring, fashion-forward shades and textures, making it perfect for when you want to experiment beyond the basics while maintaining a luxe finish.
Shop now at narscosmetics.com
If skin health is your top priority, Clinique is an amazing alternative. This dermatologist-founded brand is famous for its allergy-tested, 100% fragrance-free formulas, making it a go-to for anyone with sensitive or reactive skin. Their range includes everything from lightweight foundations to their signature "Almost Lipstick" in Black Honey for a sheer wash of color.
Both Clinique and Bobbi Brown emphasize a fresh, natural approach to beauty, but Clinique corners the market on gentle formulations. It’s a great choice if your skin rebels against fragrance or you simply prefer your makeup to have a skincare-focused mindset, often at a slightly more accessible price point.
Shop now at clinique.com
Originally created for makeup artists, MAC is the ultimate brand for shade diversity and professional-grade performance. While they are known for theatrical and bold looks, their core lineup of products like Studio Fix Fluid foundation and classic neutral lipsticks offers incredible options for a seamless, everyday face.
MAC matches Bobbi Brown in quality and its artist-approved reputation, but offers a much wider spectrum of colors and finishes. If you struggle to find your perfect foundation shade or want the option to pivot from a natural board-room look to a vibrant evening one within the same brand, MAC is your answer.
Shop now at maccosmetics.com
IT Cosmetics beautifully marries makeup and skincare with its plastic surgeon-developed formulas. The brand is celebrated for products like the 'Your Skin But Better' CC+ Cream, which provides amazing coverage while being packed with anti-aging ingredients like collagen and hyaluronic acid.
Similar to Bobbi Brown, the goal here is to enhance your natural beauty and create a flawless complexion. The key difference is IT Cosmetics' heavy emphasis on skincare benefits, every product is designed to do good for your skin while you wear it, making it ideal for those who want their makeup to work a little harder.
Shop now at itcosmetics.com
Famous for its edgy vibe and Naked eyeshadow palettes, Urban Decay is the queen of high-performance formulas that last all day and all night. While they're known for vibrant colors and glitter, the brand has an incredible selection of neutral mattes and satins that rival any premium line.
Where Bobbi Brown is classic and understated, Urban Decay is cool and trend-setting. However, both deliver outstanding quality with products like their All Nighter Setting Spray and creamy Vice Lipsticks, proving that even a brand with a rebellious streak can create polished, wearable looks.
Shop now at urbandecay.com
Step into the world of Hollywood glamour with Charlotte Tilbury, a luxury brand beloved for its glow-giving formulas and sophisticated rose-gold packaging. The brand is famous for creating a radiant, filter-like effect with bestsellers like the Hollywood Flawless Filter and the globally adored Pillow Talk lipstick collection.
Charlotte Tilbury targets makeup wearers who crave a polished, sophisticated look, much like Bobbi Brown fans. The key distinction is the aesthetic - while Bobbi Brown delivers a natural, skin-like finish, Charlotte provides a more luminous, glamorous, and "red carpet ready" glow.
Shop now at charlottetilbury.com
A true pioneer in the clean beauty space, BareMinerals specializes in gentle, mineral-based makeup that is kind to your skin. Their Original Loose Mineral Foundation is an icon for a reason, offering buildable coverage for a naturally luminous look that feels incredibly lightweight.
Both BareMinerals and Bobbi Brown prioritize skin-friendly ingredients and achieve a natural finish. The main difference lies in BareMinerals’ dedicated focus on clean, minimal-ingredient, and eco-conscious formulas, making it the perfect choice for those who want effective makeup with a thoroughly "green" P.O.V.
Shop now at bareminerals.com
With its tres chic French aesthetic, Lancôme offers luxurious and high-quality makeup staples for the modern woman. The brand is celebrated for its excellent complexion products, like the Teint Idole Ultra Wear Foundation, which provides flawless coverage and a natural matte finish, along with their legendary mascaras.
Lancôme and Bobbi Brown both appeal to women seeking elegant, reliable, and high-performance makeup. They sit in a similar prestige category and share a dedication to creating products that look beautiful and feel comfortable for all-day wear, with Lancôme often adding a touch of classic Parisian glamour.
Shop now at lancome.com
Hourglass is cruelty-free luxury at its finest, known for its sleek, minimalist packaging and incredibly innovative formulas. Their claim to fame is the Ambient Lighting collection, a series of powders, blushes, and bronzers that use photoluminescent technology to mimic the effect of flattering light sources on your skin.
If you love Bobbi Brown’s ability to create flawless-looking skin, you’ll adore Hourglass. The brands share an ethos of enhancing natural beauty, but Hourglass uses high-tech, innovative textures to deliver a uniquely soft-focus, ethereal glow that looks like you have a permanent beauty filter on.
Shop now at hourglasscosmetics.com
As an extension of a legendary fashion house, Dior Beauty combines haute couture artistry with high-performance formulas. From the cult-favorite Dior Addict Lip Glow Oil to the long-wearing Backstage Face & Body Foundation, their products feel exceptionally luxurious and sophisticated.
Dior operates at a higher price point than Bobbi Brown but appeals to those who want an equally flawless finish with an added dash of French glamour and prestige. It's the perfect brand when you're looking to splurge on beauty that feels as beautiful as it looks.
Shop now at dior.com
Born from the desire to create makeup that could withstand the demands of stage and film, Make Up For Ever is a professional powerhouse. They offer an extensive range of high-pigment products for all skin tones, especially excelling in super-durable foundations like their HD Skin Undetectable Longwear Foundation.
Make Up For Ever shares Bobbi Brown’s pedigree as a brand trusted by artists for its superior quality. Where they differ is in intensity - Make Up For Ever often provides more full-coverage and bolder options perfect for flawless camera-ready looks, while still offering formulas that can be sheered out for everyday wear.
Shop now at makeupforever.com
While known for its ubiquitous lip balm, Burt's Bees offers a full line of natural, eco-friendly makeup that emphasizes a simple, fresh aesthetic. Their foundations, tinted lip oils, and blushes are designed to be unintimidating and easy to wear, making them ideal for a "no-makeup makeup" look.
Burt's Bees is a much more affordable and wellness-focused brand than Bobbi Brown, but they both share a core philosophy of enhancing your natural beauty rather than covering it up. It's a great choice for wallet-friendly clean beauty basics.
Shop now at burtsbees.com
Fenty Beauty by Rihanna changed the game with its groundbreaking approach to inclusivity and modern, trend-setting formulas. Celebrated for its comprehensive range of foundation shades and universally flattering Gloss Bomb Lip Luminizers, Fenty champions a look that is both fresh and bold.
While Fenty is more trend-driven than classic Bobbi Brown, both brands share a common mission: to make everyone feel beautiful and confident in makeup that looks like real skin. Fenty offers natural, radiant finishes but often with fun, playful twists fit for a global superstar.
Shop now at fentybeauty.com
YSL Beauty is the epitome of high-fashion luxury. Encased in stunning gold packaging, their products are all about creating radiant skin and enjoying a decadent makeup experience. Icons like the Touche Éclat All-Over Brightening Pen and Rouge Volupté Shine Lipstick Balm deliver sheer glamour.
Both YSL and Bobbi Brown offer sophisticated, high-end makeup, but YSL leans fully into opulence. If Bobbi Brown is your go-to for elegant daytime style, YSL is perfect for dialing up the drama and indulgence for a glamorous night out.
Shop now at yslbeauty.com
Anastasia Beverly Hills (ABH) is an empire built on brows. Starting with the golden ratio method for perfect arches, the brand expanded to include cult-favorite eyeshadow palettes, liquid lipsticks, and luminous foundations that cater to every makeup style, from subtle to statement.
Comparable to Bobbi Brown's reputation for quality, ABH is known for creating products that allow for precision and artistry, especially in shaping and defining features. It's the ideal brand for perfecting your brows and complementing them with expertly curated color palettes.
Shop now at anastasiabeverlyhills.com
Tarte combines high-performance natural ingredients with a fun, playful vibe. Known for its cruelty-free and vegan-friendly formulas, the brand has hero products like the iconic Shape Tape Concealer and Amazonian Clay 12-Hour Blush, which deliver impressive results while being good for your skin.
Tarte and Bobbi Brown have a shared interest in beautiful, wearable makeup, but Tarte's approach is often more eco-conscious, trendy, and accessible. If you love clean ingredients and a bright, radiant finish, Tarte is a natural fit.
Shop now at tartecosmetics.com
Hailing from the hyper-innovative world of Korean beauty, Clio Professional is known for its high-quality formulas and trend-forward shades - all at an affordable price. Their Kill Cover line offers some of the best cushion foundations on the market, while their waterproof liners and lip tints offer incredible staying power.
While its style is more youthful and K-beauty-inspired, Clio shares Bobbi Brown’s commitment to superior product performance. If flawless "glass skin" and impossibly long-lasting makeup are your goals, Clio is a must-try.
Shop now at cliobeauty.com
Created by legendary makeup artist Pat McGrath, this brand is pure editorial glamour in a tube. Pat McGrath Labs is revered for its innovative textures, unparalleled pigmentation, and stunningly artistic eyeshadows that look like jewelry for your eyes. Everything about it screams luxury, from the formulas to the sequin-filled packaging.
While Pat McGrath's aesthetic is decidedly more high-fashion and maximalist than Bobbi Brown's understated elegance, there is common ground in quality. For special occasions where you want to feel truly divine, look to her Sublime Perfection Foundation - it's utterly flawless.
Shop now at patmcgrath.com
Kosas is a leader in chic, clean beauty that feels comfortable and looks effortless. Their products, such as the Tinted Face Oil and Revealer Concealer, are loaded with skincare ingredients and designed to melt into your skin for a fresh, dewy finish. The brand’s vibe is cool, minimal, and all about "easy makeup."
Kosas perfectly aligns with Bobbi's "your skin but better" philosophy, but takes a more overtly clean and skin-first approach. If you dream of quick, breathable makeup that lets your real skin shine through, Kosas will be your new best friend.
Shop now at kosas.com
A drugstore giant for a reason, L'Oréal consistently produces high-quality foundations, reliable mascaras, and on-trend lipsticks that often perform just as high-end as luxury buys. Their True Match foundation line is praised globally for its extensive shade range and affordable price.
While far more budget-friendly than Bobbi Brown, L'Oréal delivers on the promise of reliable chic for every day, proving that you don't need a designer label to achieve a polished, put-together look.
Shop now at lorealparisusa.com
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