Revolve vs. Reformation: Which brand should you buy? [2026]

Revolve is an online retailer focused on curating a massive selection of trendy, influencer-driven styles from hundreds of contemporary brands, while Reformation is a brand that designs and produces its own sustainable, feminine clothing with a focus on timeless silhouettes and eco-friendly materials. The core difference is Revolve's fast-fashion multi-brand approach versus Reformation's commitment to in-house, sustainable design.

Let's break down everything you need to know to choose the right fashion destination for your style and values.

Revolve: The Trend-Focused Fashion Retailer

Revolve is a major online fashion hub known for its trendy, celebrity and influencer-approved styles from a wide variety of contemporary brands. It’s the go-to spot for young shoppers looking for the latest party dresses, vacation outfits, and statement pieces. Revolve’s aesthetic is modern, often sexy, and dialed into what's currently trending on social media.

• Product mix: An extensive, curated selection of clothing, accessories, shoes, and beauty from designer brands and its own in-house labels like superdown and Lovers and Friends. Offers everything from denim and casual tops to swimwear and formal gowns.
• Price point: Price points vary widely, with trendy tops starting around $50 and dresses ranging from $100 to over $500. There's a price for nearly every budget.
• Quality: Quality is inconsistent and depends entirely on the brand you buy. You can find high-quality designer pieces alongside more disposable, fast-fashion items.
• Sizing/Fit: Sizing runs generally true to size but can vary significantly between brands. It's essential to read the size guides and reviews for each individual product.
• Style Aesthetic: Trend-driven, bold, and glamorous. Focuses on body-conscious fits, cutouts, vibrant prints, and styles perfect for a night out or special event.
• Sales: Extremely frequent sales section with deep discounts, making it a favorite for bargain hunters looking for trendy styles.
• Return policy: Straightforward and convenient, with a 30-day window for full refunds on unworn items and a 60-day window for exchange.

Revolve is ideal for shoppers seeking variety, the latest trends straight from Instagram, and frequent discounts on hundreds of different brands.

Shop Revolve: revolve.com

Reformation: The Sustainable Style Leader

Reformation is built on the belief that fashion and sustainability can coexist. The brand designs and manufactures its own clothing, prioritizing eco-friendly fabrics, ethical production, and timeless, vintage-inspired aesthetics. It appeals to eco-conscious shoppers who want stylish, high-quality, and versatile pieces without compromising their values.

• Product mix: A focused collection of women's apparel, including their famous dresses, jeans, tops, bridal wear, and swimwear. All products are designed and sold under the Reformation brand name.
• Price point: In the mid-range to premium category, with tops from $80, jeans around $150, and most dresses falling between $150 and $300.
• Quality: Known for high-quality, sustainable fabrics like Tencel, recycled fibers, and organic cotton. Garments are well-constructed and designed to last beyond a single season.
• Sizing/Fit: Tends to be consistent and runs true to size, though some styles can have a more fitted and structured silhouette. Their detailed size guides are very helpful.
• Style Aesthetic: Modern, feminine, and effortlessly elegant with a vintage twist. Designs often feature clean lines, flattering silhouettes, and classic prints.
• Sales: Holds sales only a few times a year, typically at the end of a season. Discounts are less frequent and not as deep as those at Revolve.
• Return policy: Offers a 21-day return window for online orders, which is slightly less flexible than some competitors.

Reformation is the perfect match for those willing to invest in long-lasting, eco-conscious pieces that are both stylish and versatile.

Shop Reformation: thereformation.com

Revolve vs. Reformation Comparison

Price Comparison

Revolve’s pricing structure is much more varied. You can find trendy items for as low as $50, making it more accessible if you're on a tight budget. More importantly, Revolve has a perpetually active sale section and offers frequent promotions, so you can often score premium items for a fraction of the cost.

Reformation’s prices are more consistent and generally higher, with most core products costing between $100 and $300. You are paying a premium for sustainable materials, ethical manufacturing, and thoughtfully designed pieces. Sales are rare, so you should expect to pay full price for most new arrivals.

Quality & Materials

At Revolve, quality is a mixed bag dependent on the brand. Some items from higher-end designers are well-made and durable, while others from their more affordable brands can feel like typical fast fashion. The focus is more on the style and trendiness than on material innovation or longevity.

Reformation places quality and materials at the core of its mission. They exclusively use sustainable and upcycled fabrics like Tencel Lyocell, recycled cashmere, and organic cotton. The construction is solid, and their pieces are designed to be wardrobe staples that last for years.

Style & Aesthetic

Revolve lives and breathes trends. Its aesthetic is loud, sexy, and perfect for making a statement. Think cut-out dresses for a trip to Miami, sparkling tops for a music festival, and bodycon silhouettes for a night out. It’s for the person who wants to wear what's new and now.

Reformation’s aesthetic hangs on a balance between modern and vintage femininity. The styles are classic, effortlessly chic, and can be easily dressed up or down. Their designs focus on flattering the female form in a romantic, subtle way, making them perfect for weddings, work events, or a stylish weekend brunch.

Fit & Sizing

Because Revolve stocks hundreds of brands, there's no single sizing standard. A size medium in one brand might fit completely differently from another, making it crucial to consult size charts and customer reviews before purchasing. The fit tends to cater to a youthful, body-conscious customer.

Reformation offers much more consistent sizing across its collections. While some petite customers note that lengths can be long, the fit is generally true to size. They provide excellent, detailed product descriptions that often include the model's height and the size she's wearing, giving you a better reference point.

Sustainability & Ethics

This is the most significant point of difference. Reformation is a global leader in sustainable fashion. The company is Climate Neutral Certified, uses a high proportion of eco-friendly materials, and provides transparent information about its factories and environmental impact. Every product page features a RefScale tool, which shows the CO2, water, and waste savings compared to an industry-standard garment.

While Revolve has taken some steps, such as creating a sustainability shop edit, it is fundamentally a retailer that profits from a fast-fashion model. Its primary business is selling large volumes of trendy clothes from various brands, many of which do not have strong sustainability credentials. For shoppers whose primary concern is the environment, Reformation is the clear choice.

Which One Should You Choose?

The right choice really depends on what kind of shopper you are and what you're looking for. Both retailers excel in their respective areas.

Choose Revolve if:

• You're shopping for a specific event like a vacation, party, or festival and want a trendy outfit.
• You enjoy browsing a massive selection from hundreds of different designers all in one place.
• You're trend-focused and want to wear the latest styles you see on social media influencers.
• You love hunting for a good deal and shopping in robust sale sections.

Choose Reformation if:

• Sustainability and ethical manufacturing are your top priorities when shopping for clothes.
• You prefer timeless, versatile, and feminine pieces that you can wear for many years.
• You are willing to invest more in high-quality items made from eco-friendly materials.
• You prefer a consistent fit and a curated, singular brand aesthetic.

Frequently Asked Questions

Is Revolve or Reformation cheaper?

In general, Revolve is cheaper. It has a much wider range of prices with many items available for under $100, plus a large, constantly updated sale section with significant markdowns a shopper can always find.

Which brand has better quality?

Reformation has better and more consistent quality. It focuses on using sustainable, durable materials and a high standard of construction, whereas Revolve's quality varies greatly depending on which of the hundreds of brands you are purchasing.

Which is more sustainable?

Reformation is overwhelmingly more sustainable. Its entire business model is built around eco-friendly materials, ethical production, and supply chain transparency. Revolve operates more like a traditional fast-fashion marketplace.

Is Revolve considered fast fashion?

Revolve functions as a platform for many brands, some of which follow a fast-fashion model driven by rapid trend cycles and lower price points. While it also stocks high-end designers, its business model prioritizes trend turnover, which aligns with fast fashion principles.

How does sizing run for Revolve vs. Reformation?

Reformation sizing is relatively consistent across its products, though it sometimes runs slightly fitted. Revolve's sizing can be inconsistent since it sells clothing from many different brands, so checking individual size guides for each item is a must.

Does Reformation ever go on sale?

Yes, but sales are infrequent. Reformation typically has two major sales a year - a summer sale and a winter sale around Black Friday - where you can find discounts, but items sell out very quickly.

Which brand is better for wedding guest dresses?

Both are great options, but they serve different styles. Reformation is perfect for elegant, timeless, and romantic dresses appropriate for more formal or classic weddings. Revolve is better for finding a trendy, bold, or sexy dress suited for a high-energy, celebratory wedding or party atmosphere.

What styles is each brand known for?

Reformation is best known for its feminine midi dresses with slit details, floral prints, and flattering two-piece sets. Revolve is famous for its massive selection of party-ready mini dresses, cut-out styles, and vibrant vacation wear.