Reformation vs. Aritzia: Which brand should you buy? [2026]

Reformation is defined by its commitment to sustainability, offering feminine, vintage-inspired designs at a premium price point. In contrast, Aritzia is a Canadian fashion retailer that houses multiple in-house brands focused on delivering modern, versatile, and on-trend pieces that are generally more affordable and accessible.

Let's compare everything you need to know to decide which of these popular brands is the right fit for your closet and budget.

Reformation: The Sustainable & Feminine Choice

Reformation has built a loyal following for its chic, eco-friendly clothing that doesn't sacrifice style for sustainability. The brand's aesthetic is feminine and often incorporates figure-flattering cuts, vintage-inspired prints, and romantic silhouettes. It appeals directly to environmentally conscious consumers who are willing to invest in high-quality pieces with a transparent manufacturing process.

• Product mix: Known for its signature dresses, Reformation also offers a full range of tops, knitwear, denim, and even bridal attire. Its collections are perfect for special occasions like weddings and events.
• Price point: Reformation falls into the mid-range to premium category. Expect to pay $150–$300 for most dresses and jumpsuits, while tops and tees are typically in the $50–$150 range.
• Quality & Materials: This is where Reformation stands out. The brand prioritizes sustainable and upcycled fabrics like Tencel, recycled cotton, and linen. Garments are well-constructed and designed to last beyond a single season.
• Style & Aesthetic: Feminine, effortlessly chic, and glamorous with a California cool vibe. Think floral prints, puff sleeves, and sleek slip dresses that feel both modern and timeless.
• Sizing/Fit: Sizing generally runs true to size, from XS to XL, with many popular gowns now offered in extended sizes up to 3X. The fits are designed to be flattering, but always check the specific product's sizing guide.
• Return policy: Typically offers a 30-day window for returns on unworn merchandise with tags attached for a full refund.

Shop Reformation if you prioritize sustainable materials and are looking for a special piece with a feminine, timeless feel that's made to last.

Shop Reformation: thereformation.com

Aritzia: The Trend-Forward Retailer

Aritzia has become a go-to closet builder for shoppers seeking trendy yet sophisticated clothing at a more approachable price. More than a single brand, it’s a retailer of several exclusive in-house labels, each with a distinct personality. This allows Aritzia to cater to a very wide audience, from those looking for minimalist workwear to those wanting casual weekend attire.

• Product mix: Aritzia offers a huge range of products across its house brands, including the iconic Super Puff jackets, tailored blazers from Babaton, romantic dresses from Wilfred, and everyday basics from TNA.
• Price point: More accessible than Reformation, with most pieces falling between $30 and $200. Blouses often range from $80-$120, while dresses are typically $100-$180.
• Quality & Materials: The quality is generally good for the price, offering strong value with a focus on modern fabrics. Materials are often a mix of natural and synthetic fibers suited for comfort and contemporary silhouettes.
• Style & Aesthetic: Broad and trend-focused. The overall feel is modern, chic, and polished. You can find everything from minimalist office necessities to trendy gowns that are easy to mix and match.
• Sizing/Fit: A significant strength, with most items available from XXS to XL. Aritzia also offers different fits like petite, tall, and short inseams for many gowns to accommodate more body types.
• Sales: Holds several major sales throughout the year, including the popular Aritzia Archive Sale, offering significant discounts.
• Return policy: Returns are accepted on most items within 14 days of the shipping date, and note that items purchased on sale may be eligible for store credit only or may be final sale.

Aritzia excels at providing versatile, trend-driven pieces from various in-house lines at a price that fits a wider range of budgets.

Shop Aritzia: aritzia.com

Reformation vs. Aritzia Comparison

Price Comparison

The price difference is one of the most significant factors. Reformation’s pieces are investments. A typical special-occasion dress will cost you upwards of $250. This higher price is justified by the brand's sustainable materials, ethical production, and unique designs.

Aritzia operates at a more accessible price point. A comparable stylish dress could range from $100 to $180, and the brand's frequent sales make its clothing even more budget-friendly. For shoppers looking to expand their wardrobe with trendy pieces without a major financial commitment, Aritzia is the clear choice.

Quality & Materials

Reformation has built its brand identity on superior, sustainable materials. Fabrics like Tencel Lyocell, organic cotton, and linen feel premium and are chosen for their low environmental impact. This results in clothing that not only looks good but wears well over time.

Aritzia's quality is solid for its price tier, focusing on creating clothes that look and feel modern. Fabrics like their Japanese crepe or vegan leather are quite popular, but the overall collection relies on a mix of standard cottons, viscose, and synthetic blends. Reformation has the edge on long-term durability and eco-friendly composition.

Style & Aesthetic

Reformation has a very defined aesthetic: romantic, feminine, and slightly vintage. It's the perfect brand for wedding guest dresses, vacation maxis, and chic weekend outfits. Its style is instantly recognizable and consistent across all collections.

Aritzia, on the other hand, offers a curated selection from a whole family of brands. This means its aesthetic is incredibly versatile. You can find sleek, professional looks from Babaton, bohemian styles from Wilfred, and streetwear-inspired basics from TNA. Aritzia is better for someone whose style changes often or who needs clothing for multiple aspects of their life, from work to workouts.

Fit & Sizing

Both brands provide good sizing information and generally fit true-to-size. Reformation excels at classic, figure-flattering cuts that accentuate the waist, an excellent choice for shoppers who know and love that silhouette.

Aritzia's sizing is more inclusive across different body types owing to their wider range of fits, like tall, petite, and short options on many gowns and dresses. Because fit can vary so much between its in-house brands, it's always smart to read reviews for the specific item you're interested in.

Sustainability & Ethics

If sustainability is a primary purchasing driver for you, then there's no contest. Reformation is one of the pioneers in transparent sustainable practices in the fashion industry. From publishing detailed reports on its environmental impact to achieving carbon neutrality, its commitment is central to its mission.

Aritzia is making steps towards sustainability and has initiated some environmental efforts, but it hasn't caught a lot of attention just yet.

Which One Should You Choose?

The right brand really boils down to your personal priorities and shopping habits.

Choose Reformation if:

• Sustainability and ethics are key factors in your decision.
• You're looking for a standout dress for special occasions like attending weddings and celebrating birthdays.
• You prefer a distinctly feminine and vintage style.

Choose Aritzia if:

• You are looking for trendy, versatile pieces that can suit different aspects of your life.
• You need affordable options and take advantage of regular sales.
• You appreciate a variety of styles offered by multiple in-house brands.

Frequently Asked Questions

Is Reformation or Aritzia cheaper?

Aritzia is generally cheaper. Reformation falls into the premium-priced category while Aritzia occupies the more affordable contemporary space.

What kind of materials do they use?

Reformation uses sustainable materials like Tencel Lyocell and organic cotton. Aritzia offers a mix, including both natural and synthetic fibers such as Japanese crepe and vegan leather.