Quince vs. Casaluna: Which brand should you buy? [2026]

Quince is a direct-to-consumer brand focused on offering sustainable, luxury-quality essentials like European linen and silk at remarkably low prices, while Casaluna is Target's in-house brand that provides cozy, hotel-quality home goods with an emphasis on plush comfort and affordability. The main difference lies in their positioning: Quince offers access to premium materials and ethical manufacturing without the markup, whereas Casaluna delivers a warm, inviting aesthetic for budget-conscious home shoppers.

Let's break down everything you need to know to choose the right brand for your home and lifestyle.

Quince: The Sustainable Luxury Brand Without the Markup

Quince operates on a direct-to-consumer model that cuts out middlemen to offer high-end products, from bedding to apparel, at accessible prices. The brand is built on transparency, sustainability, and minimalist design, appealing to shoppers who want timeless, well-made pieces that are both elegant and ethically produced. Quince is for the consumer who invests in quality materials and expects them to last.

• Product mix: Offers a wide range of essentials including women's and men's apparel, accessories, and home goods. In the home category, they are best known for their 100% European linen, organic cotton, and mulberry silk bedding and decor.
• Price point: Luxury-for-less pricing. Organic cotton sheet sets start around $89.90, while their popular European Linen Duvet Cover Set is priced at $129.90.
• Quality & Materials: This is Quince's main selling point. They use premium, sustainable materials that are often found in brands commanding much higher prices. Durability and long-term wear are key focuses.
• Sustainability: Core to the brand's identity, with a strong emphasis on eco-friendly materials, ethical factory partnerships, and transparent sourcing. Their packaging is also eco-conscious.
• Fit & Sizing: Bedding fits standard mattress sizes accurately. Their apparel generally runs true to size, with detailed size charts available.
• Return policy: Offers a 365-day return policy, giving customers ample time to decide if a product is right for them.

Through its direct-to-consumer strategy, Quince provides investment-quality goods and a commitment to ethical production at prices that challenge traditional retail.

Shop Quince: www.quince.com

Casaluna: The Go-To for Cozy, Hotel-Quality Comfort

Casaluna is one of Target's successful in-house brands, created to bring a sense of accessible luxury and calm into the home. It focuses exclusively on bedding, bath, and home decor items designed to promote comfort and relaxation. With its warm, neutral color palette and emphasis on soft, natural-feeling textures, Casaluna is for anyone looking to create a cozy, serene sanctuary on a budget.

• Product mix: Strictly home-focused, offering bedding sets, pillows, throws, towels, and home fragrance. They feature materials like washed linen-cotton blends, chunky knits, and soft heavyweight cottons.
• Price point: Highly accessible. A Casaluna linen-blend sheet set often retails for around $79 for a Queen size, and their plush bath towels can be found for under $15.
• Quality & Materials: While not using rare luxury fibers, Casaluna prioritizes a high-quality feel with an emphasis on softness and comfort. Products are designed to be durable for everyday use and feel more premium than their price suggests.
• Shopping Experience: Integrated into Target's platform, you can shop Casaluna online or in thousands of physical stores. This allows for easy returns, order pickups, and the chance to see and feel products before buying.
• Sales: As a Target brand, Casaluna products are frequently included in sitewide sales events, seasonal promotions, and Target Circle offers.
• Return policy: Follows Target's generous 90-day return policy (or 120 days for RedCard holders), making it simple to return items to any store.

Casaluna makes it easy and affordable to get that plush, inviting, and stylish home aesthetic with the convenience and reliability of shopping at Target.

Shop Casaluna: target.com/c/casaluna

Quince vs. Casaluna Comparison

Price Comparison

Casaluna is the more budget-friendly option at face value, with bedding and bath items typically ranging from $15 to $100. It is designed to be affordable for the everyday Target shopper. Quince's pricing is slightly higher, with most bedding sets falling between $90 and $160.

However, the value proposition is different. Casaluna offers good quality for a low price, making it a great budget buy. Quince, on the other hand, offers excellent quality (often comparable to brands charging $400+) for a mid-range price. Your choice depends on whether you prioritize the lowest upfront cost (Casaluna) or the best value for premium materials (Quince).

Quality & Materials

This is a key differentiator. Quince's strength lies in using high-end, 100% natural fibers like European linen, Mongolian cashmere, and Mulberry silk. Their focus is durability, material purity, and craftsmanship that lasts a long time. They aim to replicate the feel and longevity of legacy luxury brands.

Casaluna prioritizes tactile comfort using soft, budget-conscious materials. For example, their linen products are often a linen-blend, which gives them a soft, lived-in feel from day one but may not have the same crispness or long-term durability as 100% flax linen. Casaluna's items feel fantastic for the price but are not constructed with the same investment-grade materials as Quince.

Style & Aesthetic

Both brands favor a modern, calming aesthetic with neutral color palettes, but their approaches differ slightly. Quince's style is more minimalist, streamlined, and timeless. The designs are simple, letting the high-quality materials take center stage. The color palette is composed of classic neutrals like white, oatmeal, and grey that fit seamlessly into any decor.

Casaluna leans into a cozier, more tactile aesthetic. Think plush textures, chunky knits, and warm, earthy tones like rust, sage green, and muted blues. The overall vibe is more about creating a visibly warm and inviting sanctuary. Quince is chic and elegant, Casaluna is comfortable and serene.

Sustainability & Ethics

Quince builds its entire brand story around sustainability and ethical production. They provide clear information about their factories, materials sourcing, and eco-friendly packaging. For consumers who prioritize supply chain transparency and conscious consumerism, Quince is the clear winner.

As part of Target, Casaluna benefits from the corporation's overall sustainability goals, which include responsible sourcing and reducing environmental impact. They use natural fibers, and many products are OEKO-TEX certified. However, this is a broader corporate initiative rather than the foundational principle it is for Quince.

Shopping Experience

Your preferred way to shop will play a big role here. Being an online-only, direct-to-consumer brand, Quince offers a streamlined digital experience. You get detailed product information and reviews on their website and products shipped directly to you.

Casaluna offers the best of both worlds with omnichannel shopping through Target. You can buy online for delivery, use drive-up pickup, or visit a store to see the products in person before purchasing. This convenience, plus Target's forgiving return policy and frequent promotions, makes the shopping process incredibly easy and risk-free.

Which One Should You Choose?

Both brands are excellent at what they do, but they serve different needs and priorities.

Choose Quince if:

• You prioritize high-end materials like 100% European linen or Mulberry silk.
• Sustainability and ethical manufacturing are important factors in your purchasing decisions.
• You prefer a minimalist, clean, and timeless aesthetic that feels luxurious.
• You are looking to invest in durable pieces that will last for many years.

Choose Casaluna if:

• You want to achieve a cozy, comfortable, and expensive-looking home on a strict budget.
• Your top priority is a plush, soft feel rather than specific material composition.
• You value the convenience of buying online or in-store at Target with easy returns.
• You love a warm, inviting, and slightly trend-aware aesthetic with earthy tones and comforting textures.

Frequently Asked Questions

Is Quince or Casaluna cheaper?

Casaluna is cheaper in terms of upfront cost. For example, a Queen-size linen blend sheet set from Casaluna is typically less expensive than a 100% European linen set from Quince. However, Quince argues its value is higher due to the premium materials and durability offered at its price point.

Which brand has better quality?

Quince has better material quality, using revered textiles like 100% European linen, pure silk, and organic long-staple cotton typically found in much more expensive brands. Casaluna offers excellent perceived quality for its price, focusing on softness and comfort that feels premium despite being budget-friendly.

Does Quince sell products other than home goods?

Yes. While known for great home goods, Quince also has a large selection of women's and men's apparel and accessories, all following the same philosophy of affordable luxury and sustainability.

Can I buy Casaluna anywhere besides Target?

No, Casaluna is an in-house brand exclusive to Target. You can purchase its products on Target.com or in Target stores across the country.

Which brand has a better return policy?

Quince has a longer return window, offering 365 days to make a return. However, returns must be mailed back. Target's standard is 90 days, but the ability to return items to any physical store is a major convenience for many shoppers.

Which bedding is better for hot sleepers?

Both brands offer good options. Quince's 100% European linen or organic cotton percale are excellent choices, as these natural fibers are highly breathable. Casaluna's linen-blend and 100% cotton sheets are also breathable and offer great value for hot sleepers on a budget.

Does Quince clothing run true to size?

Generally, customers report that Quince apparel fits true to size. They provide detailed sizing charts on each product page with specific measurements, which is helpful for ensuring a good fit when buying online.

Does Casaluna hold up after washing?

Yes, customers widely report that Casaluna products hold up well with proper care. Their items are designed for everyday life and can withstand regular washing while maintaining their softness.