Quince vs. Brooklinen: Which brand should you buy? [2026]

Quince offers luxury-quality home essentials with a focus on sustainability and minimalist style at remarkably low prices, directly challenging traditional retail markups. Brooklinen is an established direct-to-consumer favorite known for its hotel-quality comfort, classic aesthetic, and a broader variety of colors and fabric finishes.

Let's break down everything you need to know to choose the right brand for your home.

Quince: The Eco-Conscious Value Leader

Quince is a direct-to-consumer brand built on offering premium essentials, from bedding to clothing, without the luxury price tag. Their business model emphasizes transparency in sourcing and manufacturing, allowing them to provide high-quality items made from materials like European flax linen and Turkish cotton at a fraction of the cost you'd find elsewhere. Quince is for the shopper who values sustainable, high-quality goods and clean design but doesn't want to overpay for them.

• Product mix: A focused selection of bedding and bath essentials, including linen, percale, and sateen sheets, duvet covers, and Turkish cotton towels. They also offer loungewear and apparel.
• Price point: Extremely competitive. A queen-size set of European Linen Sheets is typically priced around $80-$120, which is significantly lower than most competitors.
• Quality &, Materials: Specializes in natural, high-quality fibers like European flax for their linen and long-staple Turkish cotton. Their linen has a breathable, slightly textured feel that softens with every wash.
• Style &, Aesthetic: Modern, minimalist, and slightly rustic. The color palette focuses on neutral, earth-toned shades that fit a clean and contemporary home decor style.
• Return policy: An exceptional 365-day return window, giving you an entire year to make sure you love your purchase.
• Fit & Sizing: Products fit true to standard bed sizes, providing a relaxed and comfortable look rather than a tight, crisp one.

Quince offers an unbeatable combination of price, quality, and sustainable practices, making it perfect for budget-conscious consumers who prioritize a modern, natural aesthetic.

Shop Quince: quince.com

Brooklinen: The Classic Comfort Provider

Brooklinen has built a strong reputation as the go-to brand for comfortable, durable, and stylish bedding that brings hotel-level luxury home. They offer a more extensive range of fabrics, colors, and patterns, catering to a wider variety of style preferences. While their prices are higher than Quince's, they deliver consistent quality and a customer-centric experience, including popular bundle deals and one of the best return policies in the industry.

• Product mix: A wide array of bedding (including their famous Luxe Sateen sheets), bath towels, loungewear, and home accessories like candles and blankets.
• Price point: Higher than Quince but still accessible compared to traditional luxury retailers. A queen-size Linen Core Sheet Set is about $150-$200. They frequently offer bundles that provide better value.
• Quality &, Materials: Uses high-end materials like long-staple cotton for smoothness and durability. Their products are Oeko-Tex certified to be free of harmful chemicals, and their linen feels refined and soft from the start.
• Style &, Aesthetic: Classic, versatile, and elevated. They offer a broad selection of colors, from timeless neutrals to limited-edition seasonal shades and patterns, fitting any decor.
• Return policy: A generous 365-day return window, even on used products, demonstrating strong confidence in their quality.
• Fit & Sizing: Brooklinen sheets are known for their secure, tailored fit, featuring "long" and "short" side tags to make bed-making easier.

Brooklinen delivers reliable, high-end comfort with more choices in color and style, making it a trusted option for anyone looking to invest in long-lasting, classic home essentials.

Shop Brooklinen: brooklinen.com

Quince vs. Brooklinen Comparison

Price Comparison

There is a clear difference in price between the two brands. Quince consistently offers lower prices across the board, operating on a radical transparency model that cuts out intermediary costs. For example, their queen linen sheet set is often 40-50% cheaper than Brooklinen’s.

While more expensive, Brooklinen provides value through its bundle-and-save options, allowing customers to fully outfit a bed at a discount. They also run major sales several times a year. If your top priority is the absolute best price for high-quality materials, Quince wins handily. If you value bundling and are willing to wait for a sale, Brooklinen can be a competitive option.

Quality & Materials

Both brands excel in quality, using premium materials designed for comfort and longevity. Quince focuses heavily on natural, sustainable fibers like European flax linen and Turkish cotton. Their bedding often feels airy and light, with a more organic texture loved by linen purists. It becomes progressively softer with washing.

Brooklinen uses similar materials, such as long-staple cotton and linen, but their finishes can feel more refined or silky out of the box - especially their popular Luxe Sateen sheets. All of Brooklinen’s bedding is OEKO-TEX Standard 100 certified, assuring they are free from harmful substances, a major plus for health-conscious shoppers.

Style & Aesthetic

Your choice here will come down to personal taste. Quince's aesthetic is minimalist, modern, and leans towards natural textures and a neutral color palette. It’s perfect for creating a serene, Scandinavian-inspired, or rustic space.

Brooklinen offers a far more versatile and classic style. With a significantly wider range of core colors, limited-edition seasonal releases, and subtle patterns, Brooklinen makes it easier to find bedding that perfectly matches a variety of interior designs, from traditional to contemporary.

Fit & Sizing

Both companies provide standard sizing for their products. Quince's linen sheets are designed for a relaxed, slightly billowy fit that enhances their casual-cool aesthetic.

Brooklinen is renowned for engineering a better fit. Their fitted sheets are generously deep to accommodate mattress toppers and include helpful "long side" and "short side" tags that genuinely simplify the process of making the bed. This small detail can be a significant practical advantage.

Return Policies

Both Quince and Brooklinen stand behind their products with an industry-leading 365-day return policy. This remarkable perk allows you to sleep on their sheets for months and still return them for a full refund if you’re not satisfied. This shared policy levels the playing field and removes nearly all the risk associated with buying from either brand, giving you complete peace of mind.

Sustainability & Ethics

Sustainability is central to Quince's brand identity. They are highly transparent about their factories, materials, and eco-friendly practices, which include sourcing European flax that requires less water than cotton. This makes them a top choice for shoppers who heavily prioritize environmental responsibility.

Brooklinen is also committed to responsible manufacturing and has earned OEKO-TEX certifications across its bedding line. While they maintain ethical supply chains, sustainability is a more dominant and vocal part of Quince's company mission.

Which One Should You Choose?

The right choice comes down to what you value most in your home essentials. Both brands excel, but they cater to slightly different shoppers.

Choose Quince if:

• You are budget-driven but refuse to compromise on high-quality, natural materials.
• You love a minimalist, modern aesthetic with a focus on neutral colors and organic textures.
• Sustainability and supply chain transparency are deciding factors in your purchases.
• You want the airy, lived-in feel characteristic of pure European linen.

Choose Brooklinen if:

• You want a more diverse selection of colors, patterns, and fabric types to match your style.
• You prefer the smooth, silky feel of sateen sheets or a more polished "hotel bedding" look.
• Small details, like tags to help you make the bed, make a big difference to you.
• You enjoy the convenience of bundling products for a complete bedroom makeover.

Frequently Asked Questions

Is Quince or Brooklinen cheaper?

Quince is significantly cheaper. Due to their direct-from-factory model, Quince's prices for comparable products like linen or percale sheets are often 40-50% lower than Brooklinen's regular prices.

Which brand has better quality sheets?

Both brands offer excellent quality, but the "better" sheet depends on your preference. Quince's quality excels in delivering natural, sustainable fibers with an organic feel. Brooklinen's quality shines in its refined finishes, durable long-staple cotton, and consistent, hotel-style luxury.

Can you wash and dry bedding from both brands?

Yes, both Quince and Brooklinen provide care instructions for machine washing and drying their products. For materials like linen and long-staple cotton, it is generally recommended to use a gentle cycle with cold water and tumble dry on low to preserve the fabric's integrity and softness.

Are Brooklinen sheets worth it?

For many shoppers, yes. While more expensive, Brooklinen sheets are known for their durability, comfort, and thoughtful design features. If you prioritize a classic aesthetic, a silky-smooth feel, and color variety, their products are a worthwhile investment.

Is Quince a trustworthy brand?

Yes, Quince has quickly built a reputation as a trustworthy company known for its price transparency, high-quality products, and excellent 365-day return policy, which is on par with top competitors like Brooklinen.

Which return policy is better?

Neither is better - they are equally fantastic. Both Quince and Brooklinen offer a 365-day return window. You can try the products in your home for up to a year and still receive a refund if you are not satisfied.

Which brand is more sustainable?

Quince makes sustainability and ethical production a core pillar of its brand identity, offering more explicit transparency about its partner factories and eco-friendly material sourcing. While Brooklinen follows responsible practices and holds OEKO-TEX certifications, Quince is the stronger choice for environmentally-focused buyers.

Do Quince and Brooklinen have physical stores?

Both brands started as online-only direct-to-consumer businesses. Quince remains an online retailer, which is key to keeping their prices low. Brooklinen has opened a handful of physical stores in major cities, allowing customers to feel the products before buying.