Johnnie O vs. Rhoback: Which brand should you buy? [2026]

Johnnie O offers classic, preppy-inspired apparel rooted in traditional craftsmanship and high-quality natural fabrics like pima cotton. In contrast, Rhoback is a modern, performance-driven brand that focuses on technical, moisture-wicking materials and an athletic aesthetic. The main difference comes down to style and function: Johnnie O is for timeless, relaxed leisurewear, while Rhoback is for active, contemporary performance wear.

Let's compare everything you need to know to decide which of these popular brands is the right fit for your wardrobe and lifestyle.

Johnnie O: The Master of Classic Leisurewear

Johnnie O is a lifestyle apparel brand that perfectly blends traditional East Coast prep with a relaxed West Coast vibe. Targeting a style-conscious adult who appreciates quality and timeless design, the brand excels at creating sophisticated casualwear. Its aesthetic is ideal for those who want versatile pieces that work equally well on the golf course, at a weekend barbecue, or for a casual day at the office.

• Product mix: Known for its high-quality polos, casual button-down shirts (called "Tweener" shirts), shorts, and sweaters. The collection covers a wide range of sophisticated casual apparel.
• Price point: Positioned in the mid-range to premium segment, with polos typically ranging from $80 to $130 and button-downs around the same price.
• Quality &, Materials: Emphasis is placed on premium materials like soft pima cotton, linen, and comfortable performance blends. The construction is focused on durability and a refined finish.
• Style &, Aesthetic: Classic American leisurewear defined by clean lines, tasteful colors, and subtle patterns. It's a polished yet approachable look that never goes out of style.
• Fit &, Sizing: Garments generally fit true to size. They offer a tailored but comfortable silhouette that isn't overly slim or boxy, appealing to a broad range of body types.
• Shopping Experience: Sells through its own website, branded brick-and-mortar stores, and high-end department stores, offering great customer service and easy returns.

Johnnie O is the go-to brand for anyone invested in high-quality, timeless apparel with a classic, preppy sensibility.

Shop Johnnie O: johnnieo.com

Rhoback: The Leader in Performance Activewear

Rhoback is a performance lifestyle brand built for the active individual who doesn't want to compromise on style. Founded on the idea of high-performance apparel that looks sharp everywhere, Rhoback specializes in technical polos, quarter-zips, and other activewear. Their target customer is a younger, active person who needs their clothing to perform during a round of golf or a workout but also look good during casual social events afterward.

• Product mix: Core products include performance polos, hoodies, and quarter-zips, all engineered with technical features. They have expanded into performance bottoms and accessories as well.
• Price point: Sits in the mid-range price segment, making performance wear accessible. Polos generally cost between $50 and $100.
• Quality &, Materials: The brand's focus is on technical fabrics. Expect moisture-wicking polyester, quick-drying materials, and four-way stretch blends designed for comfort and durability during activities.
• Style &, Aesthetic: Modern and sporty. Rhoback clothing often features bold colors, athletic cuts, and the distinct dog logo. The overall look is energetic and contemporary.
• Fit &, Sizing: Sizing is consistent and designed for an athletic fit. This means the cut is often slightly slimmer to complement an active physique. If you prefer a looser feel, consider sizing up.
• Shopping Experience: Primarily D2C through its sleek website, Rhoback is known for fast shipping, responsive customer engagement, and a flexible return policy.

Rhoback is the perfect choice for those who need functional, athletic apparel that maintains a stylish and contemporary look.

Shop Rhoback: rhoback.com

Johnnie O vs. Rhoback Comparison

Price Comparison

Johnnie O consistently sits at a slightly higher price point. A typical polo shirt might cost $80-$130, reflecting its premium fabrics and a focus on classic craftsmanship. You're investing in a more traditional piece of leisurewear that is built to last through many seasons of style.

Rhoback offers a more accessible entry into the performance apparel market, with their popular polos priced between $50 and $100. The value here is in the technical features - you get moisture-wicking, sun protection, and stretch for a price that is competitive with other athletic brands.

Quality & Materials

Johnnie O prioritizes premium, often natural, fabrics. Pima cotton, fine-gauge knits, and comfortable blends give their clothing a soft, luxurious feel. The construction is solid with classic tailoring, focusing on details in the stitching and finishing that speak to a more traditional approach to quality.

Rhoback, on the other hand, is all about engineered performance. Their choice of technical polyester and spandex blends is meant to handle sweat, movement, and frequent washing. While it might not have the traditional feel of pima cotton, the quality is evident in the fabric's performance and durability during physical activity.

Style & Aesthetic

The aesthetic difference is where the choice becomes clear. Johnnie O is rooted in classic, preppy American style. Its color palette is often more subtle, featuring tasteful pastel and earth tones alongside classic stripes and solids. It's a refined, sophisticated but relaxed look.

Rhoback embraces a modern, sporty vibe. Think bolder solid colors, more athletic prints, and an overall energetic feel. The branding - including their signature Rhodesian Ridgeback logo - is prominent and speaks to an active, contemporary lifestyle.

Fit & Sizing

Johnnie O clothing generally fits true to size, offering a comfortably tailored and classic fit. It's not overly tight or overly loose, making it a reliable choice for men who prefer a traditional silhouette.

Rhoback's products are designed with an athletic fit. This usually means they are slightly slimmer through the chest and torso to complement a fit physique. This cut is excellent for movement without excess fabric getting in the way, but if you're between sizes or prefer a more relaxed fit, it’s a good idea to consult their size chart or consider sizing up.

Sustainability & Ethics

While Johnnie O focuses on creating durable pieces that last, reducing the need for replacement, they are not primarily marketed as a sustainable brand. Information on their supply chain is not as publicly detailed.

Rhoback leans more into its connection with eco-conscious consumers. It is more transparent about its manufacturing practices and often highlights the use of recycled materials in its performance fabrics, appealing to shoppers who prioritize sustainability.

Which One Should You Choose?

Both brands deliver excellent products, but they cater to different tastes and priorities.

Choose Johnnie O if:

• You prefer a timeless, classic, and preppy style.
• You value the feel of natural fabrics like pima cotton over technical materials.
• Your style is more relaxed and refined rather than overtly athletic.
• You are buying for social events, casual Fridays, or low-key weekends where sophistication matters more than performance.

Choose Rhoback if:

• You lead an active lifestyle and need apparel that wicks moisture and moves with you.
• You prefer a modern, athletic fit and a more contemporary style.
• You spend a lot of time on the golf course, at the gym, or outdoors and need technical features.
• You want high-performance activewear at a more accessible price point.

Frequently Asked Questions

Is Johnnie O or Rhoback cheaper?

Rhoback is generally more affordable. Their performance polos and activewear typically fall into the $50-$100 range, while Johnnie O's products are often priced between $80-$150, reflecting their use of premium traditional fabrics.

Which brand is better for golf?

Both brands are extremely popular for golf, so it comes down to preference. Rhoback is built specifically for athletic performance with moisture-wicking and stretch fabrics. Johnnie O offers excellent performance blends but is geared more toward a classic, clubhouse look.

How do Johnnie O polo shirts fit?

Johnnie O polos generally offer a true-to-size fit with a comfortable, classic silhouette that is neither too tight nor too loose.

How do Rhoback polos fit?

Rhoback polos feature an athletic fit, meaning they are slightly slimmer in the sleeves and body. If you are between sizes or prefer a looser feel, you may want to size up.

Which brand has better quality materials?

Neither is "better" - they are just different. Johnnie O's quality is in its premium, soft fabrics like pima cotton and traditional craftsmanship. Rhoback's quality is in its engineered technical fabrics that are durable, moisture-wicking, and built to perform.

Does Johnnie O run big or small?

Johnnie O typically runs true to size. They are known for consistent sizing across their product lines, making online ordering reliable.

Does Rhoback use sustainable materials?

Rhoback is more public about its sustainability efforts and often incorporates recycled materials into its performance fabrics. They actively appeal to the environmentally-conscious buyer.

Can I buy Johnnie O in stores?

Yes. Besides their well-established website, Johnnie O apparel is available in their own flagship stores and at select high-end department stores and pro shops across the country.