Joah Brown vs. Skims: Which brand should you buy? [2026]

Joah Brown specializes in elevated, minimalist basics and loungewear made from high-quality, comfortable fabrics, creating a timeless and relaxed aesthetic. In contrast, Skims focuses on trend-driven shapewear and body-conscious loungewear with innovative, technical fabrics and a famously inclusive size range.

Let's break down everything you need to know to choose the right brand for your wardrobe and personal style.

Joah Brown: The Minimalist's Go-To for Elevated Basics

Joah Brown is designed for those who appreciate understated style and lasting quality. The brand combines comfort with a clean, modern aesthetic, making its pieces perfect for both lounging at home and creating effortlessly chic outfits for everyday wear. The target audience values timeless design and versatile basics that feel as good as they look.

• Product mix: The collection focuses on high-quality loungewear, durable activewear, soft underwear, and versatile layering essentials. Their pieces are designed to be mixed and matched easily.
• Price point: Joah Brown is a premium basics brand, with most items falling in the $50 to $150 range. For example, their popular t-shirts are around $68, while a pair of sweatpants is often over $130.
• Quality & Materials: The brand is known for its soft and durable fabrics, including cotton blends, modal, and other sustainable materials that hold up well to repeated wear and washing.
• Style & Aesthetic: The overall vibe is minimalist, relaxed, and chic. Expect simple silhouettes, neutral tones, and designs that prioritize comfort and versatility.
• Sizing/Fit: Joah Brown typically fits true to size, with a focus on relaxed and comfortable silhouettes that are flattering without being restrictive. Sizing generally runs from XS to XL.
• Sustainability: The brand emphasizes using eco-friendly fabrics and ethical production processes, making it a good choice for conscious shoppers.

Joah Brown is ideal for anyone seeking timeless, comfortable basics that bridge the gap between loungewear and everyday style.

Shop Joah Brown: joahbrown.com

Skims: The Leader in Inclusive, Modern Shapewear & Loungewear

Founded by Kim Kardashian, Skims stormed the market with its solutions-oriented approach to shapewear and loungewear, driven by body positivity and radical inclusivity. The brand appeals to a wide audience seeking pieces that enhance natural curves, provide functional support, and align with current fashion trends. Their marketing focuses on confidence and empowerment for all body types.

• Product mix: Skims offers an extensive product line including innovative shapewear, soft loungewear, comfortable underwear, bras, and accessories.
• Price point: Prices vary widely across categories. You can find underwear for around $20, best-selling dresses for about $80, and technical shapewear pieces nearing $100-$150.
• Technology/Innovation: Skims is built on high-tech fabrics like nylon and spandex blends that are moisture-wicking, breathable, and designed to stretch, support, and smooth.
• Style & Aesthetic: The aesthetic is sleek, modern, and body-focused. Collections feature neutral color palettes, seamless finishes, and on-trend designs that are frequently updated.
• Sizing/Fit: This is a major differentiator. Skims offers one of the most inclusive size ranges on the market, from XXS to 5X, with detailed fit guides to help customers find their perfect size.
• Sales: The brand holds a few famous sales a year, including a bi-annual event where shoppers can find significant discounts on popular styles.

With its vast size range and focus on performance fabrics, Skims is the perfect choice for shoppers who want modern, body-enhancing staples.

Shop Skims: skims.com

Joah Brown vs. Skims Comparison

Price Comparison

Joah Brown operates within a consistent premium price band of $50-$150, reflecting its commitment to high-quality materials for everyday basics. It's a brand where you invest in fewer, more durable pieces. For example, a sweatshirt or a pair of joggers will typically land between $130 and $150.

Skims offers a much broader price range. While its technical shapewear can be just as expensive, it also provides accessible entry points, with underwear often starting around $20 and best-selling basics available for under $50. This allows shoppers to mix and match items at different price points. For value, Joah Brown offers timeless longevity, while Skims delivers innovative solutions and trendy styles at more varied prices.

Quality & Materials

Joah Brown's quality lies in its fabrics. The focus is on soft, natural-feeling materials like cotton and modal that are designed for supreme comfort and durability through repeated wear. The construction is solid, prioritizing a timeless feel over momentary trends.

Skims, on the other hand, defines quality through performance. The brand uses high-tech blends of nylon and spandex to create fabrics that sculpt, support, and feel like a second skin. While incredibly soft and effective, these technical materials may require more delicate care to maintain their elasticity and smoothing properties over time compared to Joah Brown's more traditional fabrics.

Style & Aesthetic

The style difference is clear. Joah Brown embodies a relaxed, "cool-girl" minimalism. Its pieces are designed for easy layering and understated elegance, with a loose, comfortable drape that's perfect for a casual, put-together look. The aesthetic is all about effortless, timeless chic.

Skims presents a sleek, modern, and body-conscious aesthetic. Its pieces are designed to hug your curves, create a smooth silhouette, and align with current fashion trends. The look is more intentional and polished, often with seamless finishes and a defined fit that directly enhances your shape.

Fit & Sizing

This is arguably the biggest point of contrast. Joah Brown serves a standard size range (typically XS-XL) and designs its clothing for a more relaxed, comfortable fit. Sizing is reliable and true to style, but the options are limited compared to Skims.

Skims has built its reputation on inclusive sizing, offering a vast range from XXS to 5X. Their detailed online fit guides and customer reviews make it easy for shoppers of all body types to find the right size. This commitment to inclusivity makes Skims accessible to a much broader audience.

Sustainability & Ethics

Sustainability is a core pillar of the Joah Brown brand identity. They actively promote their use of eco-friendly fabrics and transparent, ethical manufacturing processes. This is a key part of their value proposition for shoppers who prioritize environmental impact.

While Skims is making progress by incorporating recycled materials and more conscious packaging, its primary brand focus is on product innovation and inclusivity. For shoppers whose main priority is sustainability, Joah Brown's efforts are more central to their brand story.

Which One Should You Choose?

Both brands deliver exceptional products, but they are designed for very different customers and priorities.

Choose Joah Brown if:

• You prefer a timeless minimalist aesthetic over fast-moving trends.
• Your top priority is all-day comfort with soft, high-quality fabrics like cotton and modal.
• You want versatile separates that can be easily layered for a relaxed, chic look.
• Shopping with sustainability-focused brands is important to you.

Choose Skims if:

• You are looking for loungewear or shapewear that smooths, sculpts, and enhances your curves.
• Inclusive sizing is a must-have, you need a broad range of options from XXS to 5X.
• You like a modern, sleek, and body-hugging fit that aligns with current trends.
• You value innovative technical fabrics designed for support and a "second-skin" seamless feel.

Frequently Asked Questions

Is Joah Brown or Skims more expensive?

Joah Brown's individual pieces are often more expensive on average, with most items falling between $50 and $150. Skims has a wider price range, with accessible basics starting around $20, though its premium shapewear and loungewear can cost as much as, or more than, Joah Brown's items.

Which brand is better for everyday loungewear?

It depends on your preferred fit. For traditional, relaxed-fit loungewear made from classic fabrics like cotton, Joah Brown is a better choice. If you prefer form-fitting, sleek loungewear that offers light support and a modern look, Skims is the way to go.

Is Skims sizing accurate?

Yes, Skims is widely praised for its accurate and consistent sizing. The brand provides extensive fit guides, customer reviews, and photos on its website to help you select the perfect size across its huge XXS-5X range.

Is Joah Brown a high-quality brand?

Absolutely. Joah Brown is known for using high-quality, durable fabrics like soft cotton and modal blends. Their pieces are designed to last a long time and maintain their comfort and shape through regular wear and washing.

Which brand is more sustainable?

Joah Brown places a heavier emphasis on sustainability as a core part of its brand mission, focusing on eco-friendly materials and ethical production. While Skims is adopting more sustainable practices, Joah Brown makes it a more prominent feature of its identity.

Can you wear Joah Brown clothes outside?

Yes. Although comfortable enough for lounging, Joah Brown pieces are designed as versatile basics. They are created to be styled and layered for casual, everyday outfits, making them perfect for errands, brunch, or travel.

What is Skims most known for?

Skims is most famous for its viral shapewear and its industry-leading approach to inclusive sizing. The brand revolutionized the market by offering comfortable, effective shape-enhancing solutions for a truly diverse range of body types.