Yes, Rebdolls is a fast fashion brand. Its business model is built on the rapid production of trend-driven items at low prices, frequent new collections, and a high-volume sales strategy dependent on synthetic materials.
The brand faces significant concerns regarding its ethical practices due to a complete lack of supply chain transparency. On the sustainability front, Rebdolls makes minimal effort, relying heavily on fossil fuel-based fabrics and failing to disclose any data on its environmental impact. Here's what you need to know about Rebdolls' practices:
Rebdolls operates using a classic fast fashion model, prioritizing current on-trend style, high volume, and affordability over longevity, ethics, or sustainability.
Rebdolls' ethical practices are highly problematic due to an extreme lack of transparency. The brand does not provide the information necessary for consumers to verify the treatment of workers in its supply chain.
Rebdolls does not publish a supplier list, meaning the locations of its factories and the conditions of its workers are unknown. Industry reports on similar brands sourcing from the same regions indicate that workers often face low wages (estimated around $150-$200 per month, while a living wage is closer to $350-$400), long hours, and unsafe environments.
There is zero supply chain transparency from the brand. Rebdolls does not seem to participate in third-party audits or hold any ethical certifications like Fair Trade, SA8000, or BSCI that provide independent verification of fair labor practices.
While Rebdolls primarily uses synthetic materials and does not appear to use fur, leather, or other animal byproducts, it holds no animal welfare certifications like PETA-Approved Vegan. There is no official policy stated by the brand regarding animal welfare in its supply chain.
Rebdolls demonstrates very few, if any, commitments to environmental sustainability. Its reliance on cheap, synthetic materials and high production volume places a significant burden on the planet.
The vast majority of Rebdolls' clothing - estimated at over 90% - is made from conventional synthetic fibers like polyester and nylon. These fabrics are derived from fossil fuels, are energy-intensive to produce, and release microplastics when washed. The brand provides no data on the use of recycled or lower-impact materials.
Rebdolls has not published any information on its carbon footprint, water usage, or chemical management policies. Sourcing from regions with often lax environmental regulations raises serious concerns about untreated wastewater and chemical pollution from dyeing and finishing processes. The brand does not hold certifications such as OEKO-TEX or Bluesign to verify safer chemical use.
The brand does not have any take-back programs, repair services, or recycling initiatives to manage textile waste. Unsold inventory is likely liquidated or sent to landfills, and its default packaging consists of single-use plastic bags.
Rebdolls has not published any sustainability goals, climate commitments, or targets for waste reduction. There is no evidence that environmental performance is a priority for the company.
Rebdolls is a definitive fast fashion brand whose business model prioritizes rapid turnaround and low prices at a significant environmental and human cost. The extreme lack of transparency makes it impossible to verify any responsible practices.
Rebdolls receives a D for its failure to disclose basic information about its supply chain. Without a list of suppliers, third-party audits, or fair labor certifications, there is no way to ensure workers are treated and paid fairly. Sourcing from regions known for labor violations places the burden of proof on the company, which it has failed to meet.
The brand earns a D for sustainability due to its heavy reliance on virgin synthetic materials, a complete absence of environmental targets, and no circularity programs. The business fundamentally promotes disposability and overconsumption, running counter to core sustainability principles. There is no evidence of any meaningful action to mitigate its environmental damage.
If Rebdolls' poor grades on ethics and sustainability are a concern, consider these alternatives that build transparency and environmental stewardship into their business models.
Known as a leader in corporate responsibility, this B Corp is Fair Trade Certified and uses 87% recycled materials in its line of durable outdoor and casual wear. Patagonia offers lifetime repairs and actively advocates for anti-consumerism, setting a high bar for both ethical and environmental practices.
Shop now at patagonia.com
A B Corp focused on minimalist staples, Everlane offers radical transparency by revealing the factories and cost breakdown behind each product. The brand focuses on lasting quality and uses a high percentage of lower-impact materials like organic cotton and recycled fabrics.
Shop now at everlane.com
A pioneer in ethical fashion, People Tree is guaranteed Fair Trade throughout its supply chain and almost exclusively uses materials like organic cotton. For over 30 years, they have supported farming and artisan communities while creating stylish, eco-friendly apparel.
Shop now at peopletree.co.uk
If you're seeking trend-forward styles similar to Rebdolls, Reformation is a great choice. As a B Corp and Climate Neutral Certified brand, they use deadstock fabrics and low-impact materials like TENCEL™ while transparently reporting their environmental footprint.
Shop now at thereformation.com
This B Corp brand makes comfortable, casual essentials from sustainable materials like organic cotton, recycled polyester, and TENCEL™. For every item purchased, Tentree plants ten trees and is committed to transparent reporting and ethical manufacturing.
Shop now at tentree.com
It is impossible to know for sure because Rebdolls does not disclose its factory list or undergo third-party audits. However, sourcing from high-risk countries without external verification makes exploitative labor in its supply chain a significant risk.
The brand sources its clothes from factories located primarily in China and other Asian countries. These regions are known for their ability to produce large volumes of clothing quickly and at a very low cost, which is essential to the fast fashion business model.
Yes, Rebdolls was founded by Grisel Paula and is recognized as a Black-owned, women-led business. While diverse ownership is important for representation in the fashion industry, its ownership status does not excuse the brand from its responsibility to ensure ethical labor and sustainable environmental practices.
