Is Frank And Oak Fast Fashion? How Ethical & Sustainable is Frank And Oak

Is Frank And Oak fast fashion? Discover how this brand champions ethical and sustainable practices with durable, timeless designs and a slower production cycle.
Written by: 
Ash Read
Last updated: 

No, Frank And Oak is not a fast fashion brand. The company operates on a slower, seasonal production cycle with a focus on creating durable, timeless pieces from sustainable materials. While it has room to grow in supply chain transparency, its business model prioritizes ethical production and environmental responsibility over the rapid, trend-driven model of fast fashion.

Frank And Oak demonstrates a genuine commitment to ethical labor practices and improving its environmental impact. Here's a detailed breakdown of its practices.

Why Frank And Oak Isn't Fast Fashion?

Frank And Oak's business model is fundamentally different from fast fashion giants, focusing on quality and responsibility rather than speed and volume.

  • Seasonal Collections, Not Rapid Drops: The brand releases approximately 8-12 curated collections per year, aligning with traditional seasons. This is a much slower pace than fast fashion brands that drop hundreds of new styles weekly.
  • Focus on Quality & Longevity: Frank And Oak designs classic, minimalist staples intended to last for years, directly opposing the fast fashion strategy of producing trendy items designed to be worn a few times and then discarded.
  • Mid-Range Pricing: With t-shirts around $50-$70 and jackets priced at $150-$200, its pricing reflects the use of higher-quality, sustainable materials and more ethical labor costs, unlike ultra-low fast fashion prices.
  • Responsible Supply Chain: Production is primarily based in North America and Europe, which allows for greater oversight and adherence to stricter labor and environmental laws compared to the dispersed, low-cost manufacturing networks common in fast fashion.

Is Frank And Oak Ethical?

Frank And Oak operates with strong ethical standards and good intentions, though it falls short on providing the full transparency of industry leaders.

Labor Practices

The brand commits to responsible sourcing and works with factories in regions with generally high labor standards. Some of its manufacturing partners are certified by Fair Trade and WRAP (Worldwide Responsible Accredited Production), ensuring protocols for fair wages, safe conditions, and reasonable hours are in place.

Supply Chain Transparency

While Frank And Oak provides some information about its commitment to ethical production, it does not publish a full list of its suppliers or detailed factory audit results. This lack of exhaustive disclosure makes it difficult for consumers to independently verify all of its claims regarding worker conditions and wages.

Animal Welfare

Frank And Oak has a clear stance against animal cruelty, avoiding the use of fur and exotic skins. Any animal-derived materials like wool are sourced with attention to animal welfare standards. The company focuses primarily on plant-based and recycled materials.

Where Frank And Oak Falls Short Ethically

  • Incomplete Transparency: The company does not provide a publicly available list of its factories, which limits independent verification of its labor claims.
  • No Universal Living Wage Guarantee: While wages are likely fair in its North American and European factories, the brand has not published a formal commitment to paying a calculated living wage across its entire supply chain.
  • Limited Audit Disclosure: Detailed third-party audit reports for its partner factories are not publicly available, making it hard to assess specific conditions.

Is Frank And Oak Sustainable?

Frank And Oak is a Certified B Corporation, demonstrating a strong, verified commitment to sustainability, though opportunities for improvement remain.

Materials & Sourcing

Frank And Oak excels in its use of sustainable materials. Around 75% of its collection is made with eco-friendly fabrics, including GOTS-certified organic cotton, Tencel™ Lyocell, recycled polyester sourced from post-consumer plastics, and linen. This puts it far ahead of most mainstream fashion brands.

Environmental Impact

The company has a publicly stated goal to be carbon-neutral by 2025 and actively offsets its emissions through verified projects. As a B Corp, its operations are regularly assessed to meet high standards of social and environmental performance. It also focuses on eco-friendly dyeing processes to reduce water consumption and chemical pollution.

Circularity & Waste

Frank And Oak encourages circularity through its "Refashion" recycling program, which invites customers to return used garments. The brand also uses plastic-free, recycled, and biodegradable packaging for its shipments. By creating durable, timeless clothing, it fundamentally designs against the disposable nature of fast fashion.

Where Frank And Oak Falls Short on Sustainability

  • Limited Impact Reporting: The brand does not publish detailed, third-party verified data on its carbon footprint, water usage, or chemical outputs per product.
  • Circularity Programs Are Basic: While its recycling program is a good first step, Frank And Oak does not yet offer a comprehensive take-back, repair, or resale program to fully close the loop.
  • Room for Growth in Sourcing: The brand has an opportunity to incorporate more innovative, regenerative materials in its sourcing strategy to further reduce its environmental footprint.

Our Verdict: Frank And Oak's Ethical & Sustainability Grades

Frank And Oak stands as a solid choice for conscious consumers looking to move away from fast fashion. It combines modern style with a credible commitment to better practices, even if it hasn't yet reached the pinnacle of sustainable leadership.

Ethical Practices: B+

Frank And Oak earns a B+ for its strong commitment to ethical production, demonstrated by manufacturing in regions with high labor standards and holding some Fair Trade and WRAP certifications. It's a brand actively trying to do the right thing for its workers. The grade is held back from an A by a lack of complete supply chain transparency and the absence of a public, universal living wage policy.

Sustainability: B

The brand receives a B for its serious sustainability efforts, especially its impressive use of eco-friendly materials (75% of its collection) and its status as a Certified B Corporation. The goal of carbon neutrality by 2025 is ambitious and commendable. To achieve a higher grade, Frank And Oak needs to provide more granular, third-party verified data on its environmental impact and expand its circularity programs.

More Ethical & Sustainable Brands Like Frank And Oak

If you appreciate Frank And Oak's blend of modern style and conscious values, here are some other ethical and sustainable brands with similar commitments worth checking out:

Everlane

Known for its minimalist aesthetic and "Radical Transparency," Everlane shares breakdowns of its costs and factories. The brand is building a robust sustainability program focused on eliminating new plastics and reducing its carbon footprint, offering a similar price point and style to Frank And Oak.

Shop now at everlane.com

Pact

Pact offers affordable, everyday basics made almost exclusively from GOTS-certified organic cotton in Fair Trade Certified factories. If you love Frank And Oak's basics but seek an even more accessible price point with top-tier certifications, Pact is an excellent choice.

Shop now at wearpact.com

Kotn

This certified B Corp specializes in high-quality Egyptian cotton basics with an admirably transparent supply chain, working directly with farmers in Egypt. Kotn invests back into its farming communities by building schools and is an excellent option for timeless, ethically made wardrobe staples.

Shop now at kotn.com

Tentree

Another B Corp, Tentree offers casual and earth-friendly apparel with a promise to plant 10 trees for every item purchased. The brand uses materials like recycled polyester, organic cotton, and Tencel, making it a great alternative if you value a clear, tangible environmental give-back model.

Shop now at tentree.com

Outerknown

Co-founded by surfer Kelly Slater, Outerknown focuses on laid-back coastal style with an unwavering commitment to sustainability. Accredited by the Fair Labor Association, the brand uses innovative materials like ECONYL® regenerated nylon and guarantees its products for life, offering repairs or replacements.

Shop now at outerknown.com

Frequently Asked Questions

Is Frank And Oak made in Canada?

While Frank And Oak is a Canadian company, not all its products are made in Canada. It prioritizes manufacturing in North America and Europe to maintain higher standards and reduce shipping emissions but also works with certified factories in other parts of the world.

What does it mean that Frank And Oak is B Corp Certified?

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits to supply chain practices and input materials. It shows the company is legally required to consider the impact of its decisions on its workers, customers, suppliers, community, and the environment.

Is Frank And Oak good quality?

Frank And Oak is generally considered good quality. The brand intentionally designs minimalist, durable pieces using sustainable fabrics like Tencel and organic cotton, which tend to be more resilient than the cheap synthetics used by fast fashion. Its focus on timeless style over trends means the clothing is built to last beyond a single season.