Is Evry Jewels Fast Fashion? How Ethical & Sustainable is Evry Jewels
No, Evry Jewels is not a fast fashion brand. Its focus on higher-quality materials, bespoke and personalized pieces, and seasonal collections places it in the mid-tier or slow jewelry category, distinguishing it from high-volume, trend-driven fast fashion companies.
While the brand shows a strong commitment to ethical sourcing by using recycled metals, it lacks the third-party certifications and supply chain transparency needed to be considered a leader in the space. Its sustainability efforts are promising but fall short due to a lack of public data and concrete environmental targets. Here’s what you need to know about Evry Jewels' practices:
Why Evry Jewels Isn't Fast Fashion
Evry Jewels' business model prioritizes craftsmanship and personalization over the rapid production cycles that define fast fashion. It doesn’t follow the rapid, low-cost model seen in apparel and accessory giants.
- Production &, Release Cycles: Instead of weekly drops, Evry Jewels releases new collections seasonally or based on custom orders. This slower pace allows for a greater focus on design and quality control rather than keeping up with micro-trends.
- Higher Pricing &, Quality: With prices from $50 to $300, Evry Jewels operates in a different bracket than typical fast fashion jewelry, which is often under $20. The pricing reflects the use of more durable, higher-quality materials like recycled gold and silver, designed for longevity.
- Design Focus: The brand concentrates on timeless, classic, and personalized designs rather than rapidly replicating runway or social media trends. This approach encourages customers to invest in pieces they will wear for years, not just for a single season.
- Manufacturing Model: Evry Jewels partners with vetted artisans and small-scale workshops in regions like India and Turkey. This contrasts sharply with the large-scale, low-cost factory production typical of fast fashion leaders.
Is Evry Jewels Ethical?
Evry Jewels demonstrates a commitment to responsible sourcing and partnerships, but its progress is hampered by a lack of transparency and independent verification.
Labor Practices
Evry Jewels states it works with ethically vetted suppliers and artisans in India and Turkey that comply with local labor laws. However, the company does not publish a supplier list or provide specific details about worker wages, hours, or factory safety conditions, making these claims difficult to verify externally.
Supply Chain Transparency
This is a major area for improvement. Evry Jewels does not provide third-party audit reports or hold certifications like Fair Trade or SA8000. While the brand has not been associated with any labor violations, the absence of public disclosures on its supply chain makes a full ethical assessment challenging.
Animal Welfare
Evry Jewels has a strong animal welfare stance. The company exclusively uses materials like recycled metals and gemstones, completely avoiding animal-derived materials such as leather, fur, or horn. Its focus on metals and stones inherently aligns with cruelty-free practices.
Where Evry Jewels Falls Short Ethically
- Lack of Third-Party Verification: Without certifications like Fair Trade or SA8000, there is no independent validation of their ethical claims regarding labor standards.
- Limited Public Disclosure: The brand does not publicly share its factory list, audit results, or detailed information about worker wages and safety conditions in its supply chain.
- No Stated Living Wage Commitment: Evry Jewels does not explicitly commit to ensuring a living wage is paid throughout its supply chain, which is a key benchmark for ethical fashion brands.
Is Evry Jewels Sustainable?
The brand has a solid foundation in sustainable material sourcing, but it lacks measurable targets and data reporting on its overall environmental footprint.
Materials &, Sourcing
Evry Jewels leans heavily on sustainable materials, stating that most of its jewelry is made with 100% recycled gold and silver. It also uses conflict-free and responsibly sourced gemstones, often from suppliers who are members of the Responsible Jewelry Council (RJC). This significantly reduces the environmental harm associated with virgin metal and gemstone mining.
Environmental Impact
The company does not publish data regarding its carbon footprint, water usage, or chemical management. While small-batch, artisanal production generally has a lower impact than mass manufacturing, the lack of metrics makes it impossible to assess the brand's true environmental performance or progress.
Circularity &, Waste
Evry Jewels promotes product longevity through its repair services and lifetime warranties, encouraging customers to maintain pieces rather than dispose of them. The focus on durable, high-quality jewelry aligns with circular principles, although it does not have a formal take-back or recycling program for end-of-life products.
Sustainability Goals &, Progress
The brand has a stated goal to continually increase its use of recycled materials but lacks specific, time-bound public targets for its sustainability efforts. It is not B Corp certified or Climate Neutral certified, key indicators of a brand's comprehensive commitment to sustainability.
Where Evry Jewels Falls Short on Sustainability
- No Impact Reporting: The brand does not publish any data on its emissions, water usage, or waste, making its overall environmental impact unknown.
- Lack of Concrete Goals: Vague commitments to "increase" use of recycled materials are not as strong as specific, measurable, and time-bound targets (e.g., "reduce emissions by 30% by 2030").
- Absence of Key Certifications: Major environmental certifications like B Corp or Climate Neutral, which verify a company's claims and commitment, are missing.
Our Verdict: Evry Jewels' Ethical & Sustainability Grades
Evry Jewels is a better choice than traditional fast fashion, demonstrating a clear focus on responsible materials. However, its lack of transparency and third-party verification keeps it from being an industry leader in ethics and sustainability.
Ethical Practices: B
Evry Jewels earns a B for its commitment to using conflict-free materials and partnering with artisan workshops. The brand appears to have good intentions for ethical sourcing and is cruelty-free. It is held back from a higher grade by its significant lack of transparency, especially concerning worker wages, factory conditions, and the absence of third-party audits or certifications like Fair Trade to back up its claims.
Sustainability: C+
The use of 100% recycled metals and responsibly sourced gemstones is a major sustainability win, earning Evry Jewels a C+. Its focus on creating durable, repairable pieces also helps reduce waste. However, the complete lack of public data on its environmental footprint and the absence of clear, measurable goals or certifications prevent it from achieving a higher rating.
Ethical & Sustainable Alternatives to Evry Jewels
If you're looking for jewelry brands with greater transparency, stronger certifications, and more comprehensive sustainability strategies, here are some alternatives to consider:
Brilliant Earth
A B Corp-certified leader in traceability, Brilliant Earth offers conflict-free diamonds and gemstones alongside an extensive use of recycled precious metals. The brand publishes detailed impact reports and invests in fair labor practices and community development in mining regions.
Shop now at brilliantearth.com
Catbird
Based in Brooklyn, B Corp-certified Catbird is known for its delicate, handcrafted jewelry made from recycled gold and ethically sourced stones. The brand maintains strong, transparent relationships with its artisans and is committed to fair labor and minimizing its environmental footprint.
Shop now at catbirdnyc.com
Vrai
Vrai exclusively uses lab-grown diamonds created in its own zero-emission foundry powered by renewable energy, eliminating mining's environmental and social tolls. As a B Corp, Vrai combines innovative technology with recycled gold for a truly sustainable fine jewelry option.
Shop now at vrai.com
Noémie
This B Corp-certified brand focuses on minimalist, timeless pieces crafted with reclaimed 18k gold and conflict-free gemstones. Noémie's transparent, direct-to-consumer model ensures high-quality craftsmanship, fair pricing, and a commitment to responsible and accountable production.
Shop now at noemiejewelry.com
Brother Vellies
Founded to keep traditional African design practices alive, B Corp-certified Brother Vellies works with artisans across the globe to create unique jewelry and accessories. The brand is dedicated to fair wages, creating sustainable jobs, and honoring cultural craftsmanship in its transparent supply chain.
Shop now at brothervellies.com
Frequently Asked Questions
Is Evry Jewels jewelry good quality?
Yes, Evry Jewels focuses on quality over quantity. The brand uses durable materials like recycled gold and silver with an emphasis on craftsmanship, designing its pieces for longevity rather than for short-term, disposable trends.
Where is Evry Jewels' jewelry made?
Evry Jewels contracts with vetted artisan workshops in regions known for fine jewelry craftsmanship, primarily in India and Turkey. The brand stresses that it focuses on building ethical partnerships with these small-scale producers.
Why isn't Evry Jewels B Corp Certified?
While the brand follows certain ethical and sustainable practices, it has not undergone the rigorous, verified assessment process required to become a Certified B Corporation. This certification measures a company's entire social and environmental impact, from supply chain transparency to employee benefits.
Is buying jewelry from Evry Jewels better than from SHEIN or Zara?
Yes, significantly. Evry Jewels has an entirely different business model focused on quality and responsible sourcing, whereas Zara and SHEIN are fast fashion giants built on high-volume, low-cost production with well-documented ethical and environmental issues.