Yes, Eloquii is a fast fashion brand. While it carves out a niche by focusing on trendy, plus-size clothing, its business model aligns with fast fashion principles like rapid production cycles, trend replication, and accessible pricing.
The brand's ethical practices are opaque, marked by a lack of supply chain transparency and limited verification of fair labor conditions. On the sustainability front, Eloquii's efforts are minimal, with a heavy reliance on synthetic materials and an absence of clear environmental goals or circularity programs.
Eloquii embodies the fast fashion model by prioritizing speed and trend-responsiveness to serve the plus-size market, an approach that relies on high-volume production and frequent new arrivals.
Eloquii's ethical standing is weakened by a significant lack of transparency in its supply chain. While the brand champions body positivity and inclusivity in its marketing, it provides very little evidence to back up ethical treatment of its garment workers.
Eloquii manufactures in countries like Bangladesh and China, where garment workers are at high risk of exploitation. The brand does not publish specific wage data for its suppliers, but average worker pay in these regions is often just $180–$250 per month - well below the estimated living wage of $350–$450 monthly needed to cover basic needs.
There is a complete lack of transparency from Eloquii regarding its manufacturing partners. The brand does not publish a list of its suppliers, nor does it provide results from factory audits. It also lacks key third-party certifications like Fair Trade or SA8000 that would verify claims of ethical labor conditions.
Eloquii primarily uses synthetic fabrics and avoids animal-derived materials like exotic skins, fur, and leather. While this approach minimizes direct harm to animals, the brand is not certified by any animal welfare organizations such as PETA.
Eloquii's sustainability practices are in the very early stages and do not address the environmental impact of its fast fashion model. Its reliance on fossil fuel-based fabrics and lack of concrete goals place it far behind industry leaders.
The majority of Eloquii's clothing, approximately 60-70%, is made from conventional synthetic materials like polyester and viscose. While it has introduced more sustainable options like organic cotton and recycled polyester, these materials make up a relatively small portion of its overall production and are not paired with third-party certifications like GOTS or the Global Recycled Standard (GRS).
Eloquii does not publish data on its carbon emissions, water usage, or chemical management. The brand has not set any science-based targets for reducing its environmental footprint, nor has it made any commitment to becoming carbon neutral. This lack of data and goals makes it impossible to track progress or hold the company accountable.
The brand does not have any initiatives in place to deal with its products at the end of their life. Eloquii offers no repair services, take-back programs, or recycling options for its used clothing, meaning most of its garments will ultimately end up in a landfill. Its packaging primarily consists of conventional plastic.
Eloquii serves an important market with its trendy, plus-size offerings, but its underlying business practices are largely indistinguishable from other fast fashion brands. Its minor steps toward sustainability do little to offset the environmental and social costs of its high-volume, trend-driven model.
Eloquii earns a C+ for its positive marketing of inclusivity and its avoidance of animal products. However, this is significantly undermined by a stark lack of transparency in its supply chain. Without any published factory lists, wage data, or third-party audits, its commitment to worker welfare remains unverified and highly questionable.
The brand receives a D+ for sustainability due to its minimal efforts and lack of strategy. A minor inclusion of "sustainable" fabrics is not enough to offset a high reliance on virgin synthetics, a complete lack of public environmental targets, and a failure to implement any circularity programs. The brand's practices encourage a disposable relationship with clothing.
If Eloquii's lack of transparency and sustainability is a concern, here are some better alternatives offering stylish apparel with strong commitments to ethical and environmental practices:
This B Corp brand creates size-inclusive (XXS-6XL) activewear and basics from certified 100% recycled materials and operates out of a Fair Trade certified factory. Prices are comparable to Eloquii, but with radical transparency about its supply chain and a take-back program for old garments.
Shop now at girlfriend.com
Serving up to size 3X, Eileen Fisher is a leader in timeless design and circularity, using high-quality sustainable materials like organic linen and silk. The B Corp brand takes back its old garments to be resold or remade, and it maintains strict oversight of its transparent supply chain.
Shop now at eileenfisher.com
Known for trendy styles in sizes up to 24, Reformation is a Climate Neutral Certified brand that provides detailed sustainability reports on the impact of each garment. It focuses on using low-impact materials like Tencel and recycled fabrics, with manufacturing primarily in Los Angeles.
Shop now at thereformation.com
A pioneer in fair fashion, People Tree is guaranteed Fair Trade by the WFTO and uses GOTS-certified organic cotton. It partners with artisans in developing countries to create clothing that is both ethical and environmentally friendly at an accessible price point.
Shop now at peopletree.co.uk
Renowned for its commitment to environmental activism and durability, Patagonia builds gear for the long haul. Most of its products are Fair Trade Certified sewn and made from recycled materials, and the brand offers a lifetime repair program to combat waste.
Shop now at patagonia.com
While Eloquii fulfills an important need in the plus-size market, its "fast fashion" label comes from its business model. Its fast production cycles, constant release of new trend-based styles, and use of low-cost materials define its operations, regardless of the consumer base it serves.
Eloquii is owned by The CJR Group, which Walmart acquired. While likely influenced by Walmart's overarching corporate policies, Eloquii operates with its own distinct lack of transparency. Details on how Walmart's policies directly impact Eloquii's ethical or sustainability performance are not publicly disclosed by the brand.
Yes, Eloquii incorporates some more sustainable materials like organic cotton, Tencel, and recycled polyester into its collections. However, these fabrics account for a minority of its production (30-40%) and are not enough to offset the environmental impact of the majority of its garments, which are made from virgin synthetics.
