Is Disturbia Fast Fashion? How Ethical & Sustainable is Disturbia
Yes on pace, no on price. Disturbia put 2,031 new products into its UK store in the twelve months to 15 August 2026, spread across 112 separate release dates. That's a fast-fashion release rhythm, not a seasonal one.
What holds it apart from the cheapest end of the market is what it charges and what it writes down. A Disturbia dress sits around £50 at the middle of the range, and the brand publishes a Modern Slavery Act statement that counts its suppliers country by country. Every figure below comes from the brand's own product feed or its own published documents, and we've said where a figure isn't there to check.
How Often Does Disturbia Drop New Clothes?
Disturbia lists 3,023 products on disturbia.co.uk, and 2,031 of them went live in the last twelve months. Those arrivals landed on 112 separate dates, about nine release days a month, in batches ranging from a single item to 77 at once. June 2026 brought 235 new products. The first twelve days of August 2026 brought 156.
That's a change in the brand's own behaviour, measured against itself. The same store feed records 12 new products in July 2023 and 21 in July 2024, against 174 in July 2026.
Newness at that volume is the mechanism most people mean by fast fashion, which is clothing designed to be replaced quickly and produced on short lead times across many factories at once. Disturbia's about page describes an in-house team hand-drawing every print and motif, which is a claim about design, and says nothing about how many styles reach the site each week.
What Does Disturbia Cost?
Disturbia's UK prices run from about £15 for a sale dress to £110 for a coat. Across every in-stock variant listed on the site, the ranges break down like this.
| Category | UK price range | Median |
|---|---|---|
| T-shirts | £19 to £38 | £30 |
| Dresses | £15 to £93 | £50 |
| Jackets | £40 to £95 | £56 |
| Coats | £74 to £110 | £98 |
The US store carries the same catalogue priced from $18 for a T-shirt to $139 for a coat. Nothing in that range is disposable pricing, and nothing in it is designer pricing. Delivery is free over £70 in the UK, and returns run 30 days.
What Is Disturbia Made From?
Polyester, mostly. Of the 1,989 clothing items live on disturbia.co.uk, 787 list a composition of 70% or more polyester and 455 list 70% or more cotton. Another 117 name Lenzing or EcoVero viscose, a wood-pulp fibre spun in a closed-loop process that recovers its solvents. Ten items mention recycled content anywhere in the product description, and three mention organic.
The sustainability page sets a goal to "increase the use of sustainable and recycled fabrics in our future production" with no percentage and no date attached, so there's no target to measure against next year. The same page describes planting trees with Ecologi, prioritising sea shipping over air freight, and biodegradable or compostable mailers. We found no repair service, take-back scheme or resale channel anywhere on the site.
Is Disturbia Sustainable?
Disturbia is a conventional-materials brand with a stated intention to improve. Its published environmental actions are tree planting through Ecologi, sea freight over air, and compostable mailers, none of which carry a figure. Its clothing catalogue is 787 items at 70% or more polyester against 117 naming a lower-impact viscose. Without a percentage target or an emissions number on the site, there's nothing to hold the next twelve months against.
One correction is worth making, because the internet keeps repeating it. Disturbia isn't a vegan label. Its sustainability page says "All our 'fur' is faux" and "Most of our leather is vegan, faux, or recycled", then adds that "Selected footwear styles may feature responsibly sourced leather in limited runs". The catalogue matches that wording: the Disturbia x New Rock boots are described as leather, and the Infinite Wool Blend Herringbone Coat lists 47% wool. If you avoid animal materials, read the composition line on each product page instead of the summary.
What Disturbia Publishes About Its Factories
Disturbia published its first Modern Slavery Act transparency statement in October 2024, under section 54 of the UK Modern Slavery Act 2015, and links it from the footer of every page. That document is the most specific thing the brand has put in public. It breaks its product suppliers down by country: 32 in China, four in India, four in Turkey, two in Pakistan, one in Italy and one in Vietnam.
The statement says each new supplier must provide an in-date audit from a recognised audit body for the Tier 1 factory, a signed cotton policy ruling out cotton sourced from the Xinjiang Uyghur Autonomous Region, Uzbekistan and Turkmenistan, and signed confirmation that it has read the Supplier Manual covering the ethical code of conduct and labour policies. It names its own country risks too, including "Presence of Uyghurs and other Turkic and Muslim-majority people, child labour" for China.
Four things aren't in it. There are no factory names or addresses, so a shopper can't look a site up or cross-check it against another brand's list. There's no Tier 2 mapping, which the statement carries as a 2024/25 commitment rather than a completed piece of work. There's no living wage figure. And there are no audit findings, only the requirement that audits exist.
Is Disturbia Ethical?
Disturbia publishes enough for you to see what it asks of suppliers, and not enough for you to check whether the asking works. You can verify that Tier 1 audits are required, that a Xinjiang cotton exclusion is signed by every supplier, and that 44 product suppliers sit across six countries. You can't verify what any audit found, which factories they covered, or what anyone in them is paid, because none of that is published.
The brand's two documents also disagree with each other. The sustainability page says Disturbia works with "manufacturers in the UK, China, Turkey and Morocco". The modern slavery statement lists China, India, Turkey, Italy, Pakistan and Vietnam, with no UK and no Morocco. Both pages are live today.
Where to Shop If You Want Factory Names
Two brands publish more than Disturbia does, and neither one is a goth label. We went looking for an alternative-fashion brand that names its factories and didn't find one, which is the honest state of this corner of the market.
Nudie Jeans publishes a downloadable supplier list and says "Since 2021, we have added our supplier list to Open Supply Hub", the public database anyone can search by factory. It also repairs its jeans free for life, through its own shops and a network of partner repair stations. Its black denim is the part of the range that overlaps with a Disturbia wardrobe.
Lucy & Yak is a UK brand founded in 2017 that was accepted for membership of the Fair Labor Association in July 2023, and it states that it and all of its direct suppliers are Sedex members. Its dungarees and boilersuits run brighter than anything Disturbia sells, so treat it as a swap for the everyday half of your wardrobe and not the going-out half.
For the aesthetic itself, secondhand does work that no new brand in this space currently does. Our roundup of brands like Disturbia is the place to start on labels, brands like Killstar covers the heavier gothic end, and plus size brands like Dolls Kill covers the same look above a size 16.
How to Check This Yourself Next Year
Two documents on the site will tell you where Disturbia has moved. Open the modern slavery statement linked in the footer and see whether the 2024/25 commitment to map Tier 2 suppliers has turned into a published result, or whether the statement still carries an October 2024 date. Then open any product page and read the composition line instead of the copy above it, because that's where polyester, cotton or Lenzing viscose gets stated plainly.
Our guide to telling a sustainable brand from greenwashing runs the same checks on any label you're considering.
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Written by
Spencer Lanoue
