Yes, Dazy is a fast fashion brand. As a sub-brand of Shein, its business model is built on rapid production cycles, high-volume manufacturing of trend-driven items, and extremely low prices.
The brand’s ethical standing suffers from a significant lack of transparency regarding factory conditions and worker wages. Environmentally, its heavy reliance on fossil fuel-based synthetic materials and the absence of clear sustainability targets place it firmly in the unsustainable category. Here's a detailed look at Dazy's practices.
Dazy perfectly fits the fast fashion model through its speed, scale, and pricing strategy, which prioritizes rapid turnover and volume over durability and sustainability.
Dazy’s ethical performance is poor, primarily due to an extreme lack of transparency in its supply chain and the absence of any verifiable commitments to worker welfare.
Dazy's products are manufactured in countries like Bangladesh, China, and Vietnam, where labor violations are common. While the brand claims to follow local laws, it provides no evidence of factory audits or worker protections. Minimum wages in these regions can be as low as $95 per month, which is far below the estimated living wage of $350-$400 needed to support a family.
The brand does not publish a list of its suppliers or share the results of any factory audits. It also lacks any recognized third-party certifications like Fair Trade or SA8000 that would verify its claims of ethical production, leaving consumers unable to confirm if workers are treated and paid fairly.
Dazy appears to be a mostly vegan brand, as its collections primarily use synthetic materials instead of leather, fur, or other animal-derived products. There is no evidence of animal testing, aligning with cruelty-free practices. However, this is more a result of its low-cost material strategy than a dedicated animal welfare policy.
Dazy is not a sustainable brand. Its business model is inherently wasteful, and it has not made any meaningful commitments to reducing its severe environmental impact.
Approximately 80-90% of Dazy's products are made from synthetic fabrics like polyester and nylon. These materials are derived from fossil fuels, are not biodegradable, and release harmful microplastics when washed. There is no significant use of sustainable materials like organic cotton or recycled fibers in its collections.
Dazy has not published any data on its carbon footprint, water usage, or chemical management policies. The production of synthetic textiles and the sheer volume of its output contribute heavily to carbon emissions, water pollution, and landfill waste. The brand has no publicly stated climate goals or emissions reduction targets.
The brand's business model encourages a disposable view of clothing, leading to immense waste. Dazy offers no recycling or garment take-back programs to manage its products at the end of their life. Surplus inventory is likely sent to landfills or incinerated, and packaging largely consists of single-use plastics.
Dazy is a clear fast fashion brand that demonstrates a profound disregard for both ethical labor practices and environmental stewardship. Its business model prioritizes profit and speed above all else, making it a poor choice for conscious consumers.
Dazy earns a D for its complete lack of transparency and a high potential for worker exploitation. Without publishing a factory list, showing audit results, or securing any ethical certifications, consumers have no reason to believe its products are made under fair conditions. Its only positive attribute is the incidental avoidance of animal-derived materials.
Dazy receives a D for sustainability due to its heavy reliance on virgin synthetics, a linear production model that fuels waste, and a complete absence of environmental goals or reporting. The brand's operations directly contribute to plastic pollution, carbon emissions, and overconsumption without any apparent effort to mitigate the damage.
If Dazy’s poor ethical and environmental grades are a concern, consider these alternatives that prioritize people and the planet without sacrificing style.
PACT offers affordable basics made from GOTS-certified organic cotton in Fair Trade certified factories. As a B Corp, it guarantees ethical production, clean materials, and transparent practices, making it an excellent alternative for everyday wear.
Shop now at wearpact.com
Known for its "Radical Transparency," Everlane discloses information about its factories and production costs. The brand focuses on creating timeless essentials from more sustainable materials like recycled polyester and organic cotton.
Shop now at everlane.com
A pioneer in ethical fashion, People Tree is Fair Trade certified and uses sustainable materials like organic cotton and TENCEL™. The brand champions ethical production and artisan skills, offering stylish and responsibly made clothing.
Shop now at peopletree.co.uk
Kotn is a B Corp that specializes in high-quality Egyptian cotton basics. It ensures fair labor practices by working directly with farmers in Egypt, funding local schools, and operating with a fully traceable supply chain.
Shop now at kotn.com
As a B Corp, Tentree is committed to planting ten trees for every item sold and uses sustainable materials like organic cotton, hemp, and recycled polyester. Its casual, earth-friendly apparel offers a direct and positive environmental impact alternative.
Shop now at tentree.com
Yes, Dazy is an in-house brand or sub-brand sold exclusively by the ultra-fast fashion giant Shein. Its business practices, supply chain, and lack of transparency are reflective of its parent company's controversial operating model.
Dazy's prices are kept extremely low through a combination of high-volume production, the use of cheap synthetic materials like polyester, and paying unsustainably low wages to garment workers in its overseas factories.
Like its parent company Shein, Dazy's clothes are primarily manufactured in China, Bangladesh, and Vietnam. The brand fails to provide any specific information or transparency about the factories in these regions that produce its apparel.
