Based on its business model, yes, AnotherChill is a fast fashion brand. It follows the industry playbook of rapid production cycles, frequent new arrivals based on fleeting trends, and affordable pricing designed to encourage high-volume consumption.
The brand faces significant ethical challenges due to a lack of supply chain transparency and no evidence of paying living wages to its workers. Environmentally, its heavy reliance on virgin synthetic materials and the absence of clear sustainability targets place it among the less sustainable options in the fashion industry. Here's what you need to know about AnotherChill's practices.
AnotherChill's operations are built around speed and volume, two core tenets of the fast fashion model that prioritize trends over durability and ethical production.
AnotherChill's ethical practices are questionable, primarily due to a profound lack of transparency regarding its supply chain and labor conditions.
AnotherChill manufactures its clothing in Bangladesh, Cambodia, and Vietnam - countries known for having low labor costs. There is no evidence that workers in its supplier factories are paid a living wage. For instance, garment workers in Bangladesh typically earn around $180 per month, while the estimated living wage is closer to $350 per month. The brand does not provide any verifiable information to suggest its workers earn fair wages or are protected from excessive hours and unsafe conditions.
The brand is not transparent about its manufacturing process. It does not publish a list of its suppliers or factories, which makes it impossible for independent organizations to verify its claims or assess working conditions. AnotherChill also lacks third-party certifications like Fair Trade or audits from groups like Sedex, which are standard for ethically-minded brands.
AnotherChill primarily uses synthetic materials like polyester and viscose. Because it does not appear to use animal-derived products like leather, wool, or fur, animal welfare is not a primary concern. However, its choice of materials has significant negative environmental consequences.
AnotherChill's sustainability efforts are minimal and overshadowed by its fast fashion business model, which is inherently unsustainable due to its focus on overproduction and consumption.
The brand overwhelmingly relies on cheap, unsustainable materials. Approximately 70% of its products are made from virgin polyester, a fossil fuel-derived plastic that sheds microplastics when washed and takes centuries to decompose. While 15-20% of its collection uses recycled polyester or organic cotton, this small fraction is not enough to offset the environmental damage caused by the majority of its production.
AnotherChill has not published any targets for reducing its carbon footprint, water usage, or chemical pollution. There is no transparency regarding wastewater treatment at its supplier factories, and it lacks certifications like Bluesign or OEKO-TEX that would ensure safer chemical management. Its reliance on international air and sea freight for production and distribution further contributes to its large carbon footprint.
The brand has no programs for recycling, repairing, or taking back used clothing, meaning its products are destined for the landfill. Garment quality is reportedly low, with many items degrading after a few washes, which fuels a wasteful, "throwaway" clothing culture. There is no indication that the company makes an effort to use deadstock fabric or reduce pre-consumer textile waste.
AnotherChill's current practices align with a standard fast fashion company: high on trend replication and low prices, but critically low on transparency and accountability. Its efforts toward sustainability are minimal and appear to be more of a token gesture than a core business priority.
AnotherChill receives a C because while it has no known major violations or scandals, its complete lack of transparency makes it impossible to verify its ethical claims. The absence of a factory list, third-party audits, or a commitment to living wages are significant red flags that reflect a disregard for supply chain accountability.
The brand earns a D+ for sustainability due to its heavy dependence on petroleum-based synthetic fabrics and the absence of any meaningful environmental targets. The small percentage of recycled materials in its collection is not enough to counter the damage from its high-volume, disposable fashion model that actively promotes waste.
If AnotherChill's lack of transparency and high environmental impact concerns you, consider these alternatives that prioritize people and the planet:
As a certified B Corp and climate-neutral brand, Patagonia is a leader in ethical apparel, using over 87% recycled materials and guaranteeing fair labor practices in its Fair Trade Certified factories. Its high-quality outdoor and casual wear is built to last, positioning it as a direct antidote to fast fashion's disposability.
Shop now at patagonia.com
Veja creates stylish sneakers using innovative, sustainable materials like organic cotton and wild rubber sourced directly from the Amazon. The brand is famous for its supply chain transparency and focus on fair trade principles, ensuring its workers in Brazil are paid a fair wage.
Shop now at veja-store.com
A pioneer in ethical fashion for over 30 years, People Tree is 100% Fair Trade Certified and uses sustainable materials like GOTS-certified organic cotton and Tencel. The brand creates timeless pieces and remains a gold standard for supply chain transparency and worker empowerment.
Shop now at peopletree.co.uk
Eileen Fisher creates beautiful, minimalist designs with a focus on circularity and a goal of using 100% sustainable fibers. The brand is a certified B Corp and has a take-back program called "Renew" where it collects, resells, and recycles its old garments.
Shop now at eileenfisher.com
Certified B Corp Kotn makes high-quality wardrobe basics from authentic Egyptian cotton. The brand works directly with farmers in Egypt to ensure fair prices, safe conditions, and funds community development projects like building local schools.
Shop now at kotn.com
AnotherChill achieves its low prices by manufacturing in countries with very low labor costs, such as Bangladesh and Vietnam, where workers are not paid a living wage. It also uses inexpensive, mass-produced synthetic materials like polyester, which keeps material costs to a minimum.
A small portion of its collections - around 15-20% - incorporates some certified organic cotton and recycled polyester. However, the vast majority (over 70%) of its products are still made from virgin, fossil fuel-based synthetics with no sustainable certifications.
AnotherChill's supply chain is not transparent. The company does not publicly disclose the names or locations of its factories, nor does it provide results from any third-party audits that would verify worker safety and fair pay. This lack of transparency is a major ethical concern.
