Yes, Another Chill is a fast fashion brand. Its business model is built on rapid trend turnover, frequent releases of new collections every 4-6 weeks, and highly affordable pricing, all of which are key characteristics of fast fashion.
The brand's ethical practices are questionable due to a significant lack of transparency, and its sustainability efforts are minimal, relying heavily on conventional materials with no clear environmental targets. Here's a detailed breakdown of Another Chill's practices.
Another Chill operates on a classic fast fashion model, prioritizing speed and low costs to quickly translate social media trends into affordable apparel.
Another Chill's ethical credentials are poor, primarily due to an extreme lack of transparency regarding its supply chain and labor conditions.
The brand manufactures in countries with documented risks of labor rights issues, including China, Bangladesh, and Vietnam. While there are no direct reports of violations linked to Another Chill, the average wages in these regions ($180-250/month) are well below the estimated living wage of $350-400/month. Without any disclosed audits or fair wage guarantees, it is likely that workers in its supply chain are underpaid and face poor conditions.
Transparency is virtually non-existent. Another Chill does not publish a list of its suppliers, provide details of its factory audits, or hold any third-party ethical certifications like Fair Trade, SA8000, or WRAP. This opacity makes it impossible for consumers to verify any claims about worker treatment or safety.
The brand primarily uses synthetic and plant-based materials like polyester and conventional cotton, with no indication of using animal-derived products such as leather, fur, or wool. However, it also lacks any formal animal welfare policy or related certifications.
Another Chill demonstrates minimal commitment to environmental sustainability and aligns with the wasteful, resource-intensive model of typical fast fashion.
The brand heavily relies on conventional, environmentally damaging materials like polyester, nylon, and non-organic cotton. While it mentions using some recycled polyester, it provides no specific data or certifications, suggesting its use is likely less than 10-15% of its total material portfolio. There is no evidence of sourcing GOTS-certified organic cotton, Tencel, or other verifiably sustainable fabrics.
Another Chill provides no data on its carbon footprint, water usage, or chemical management. Manufacturing processes for its chosen materials in its sourcing countries are notoriously high-impact, involving significant water consumption, release of microplastics, and carbon emissions. The brand has not announced any climate targets, such as goals for carbon neutrality or emissions reduction.
The brand's business model is linear: make, sell, dispose. It offers no take-back, repair, or recycling programs to manage its products at the end of their life. Products are designed for short-term trend-based use rather than longevity, and packaging is predominantly plastic, further contributing to waste.
Another Chill's practices are characteristic of a low-transparency fast fashion brand. Its focus on speed and price comes at a high potential cost to its workers and the planet, with minimal effort to mitigate these impacts.
A D+ grade is assigned due to the complete lack of supply chain transparency. While no specific controversies are documented, manufacturing in high-risk regions without providing any supplier details, audits, or living wage commitments is a major ethical red flag. The brand makes no discernible effort to ensure worker well-being.
Another Chill earns a D for its minimal engagement with sustainability. Its heavy use of virgin, fossil fuel-based materials, absence of any environmental targets or data, and business model that fuels overconsumption and waste place it far behind industry standards for environmental responsibility.
If you're concerned about Another Chill's poor ethical and environmental performance, here are some alternatives offering better standards and similar styles.
A certified B Corp, Patagonia is a leader in transparency, using over 70% recycled materials, guaranteeing Fair Trade Certified production, and offering lifetime repairs to fight overconsumption. It provides durable outdoor and casual wear, though at a higher price point ($35+ for tees).
Shop now at patagonia.com
For trendy styles with a sustainable edge, Reformation is a certified B Corp that uses sustainable materials like Tencel and recycled fabrics while also working to achieve carbon neutrality. Its prices are higher ($50-$150) but backed by transparent reporting and better practices.
Shop now at thereformation.com
As a pioneer of ethical fashion, People Tree is Fair Trade certified and uses sustainable materials like GOTS-certified organic cotton for its timeless garments. The brand is transparent about its artisan-based supply chain, ensuring living wages and safe conditions.
Shop now at peopletree.co.uk
Everlane focuses on modern, minimalist staples and offers "Radical Transparency" by disclosing its factories and cost breakdowns. While not perfect, it has stricter factory standards and is making strides in using recycled materials at a more accessible price point.
Shop now at everlane.com
A certified B Corp, Kotn produces high-quality basics from Egyptian organic cotton and ensures supply chain transparency from farm to factory. The company provides direct support to its farming communities in Egypt, guaranteeing fair prices and funding local schools.
Shop now at kotn.com
Another Chill's low prices are a direct result of its business model. This includes using cheap, often synthetic materials, producing in massive volumes to reduce per-item costs, and likely paying below-living wages to garment workers in low-cost manufacturing regions.
The brand makes some claims about using recycled polyester, a common tactic for fast fashion brands. However, without any third-party verification, published percentages, or certifications like the Global Recycled Standard (GRS), these claims are difficult to trust and may represent a very small fraction of their overall material use.
There is currently no public evidence to suggest that Another Chill is improving its practices. The brand does not publish annual sustainability or ethics reports, nor has it announced any meaningful commitments or targets for improvement. Without transparency, any potential progress remains purely speculative.
