Gymshark vs. I Can I Will: Which brand should you buy? [2026]

Gymshark and I Can I Will both cater to the fitness community but serve distinctly different shoppers. Gymshark is a global, trend-focused brand known for its seamless, body-contouring designs and premium, performance-oriented fabrics at a mid-range price point. I Can I Will is a more affordable alternative centered on empowerment, offering comfortable and durable activewear that features motivational slogans and inspiring graphics.

Let's break down everything you need to know to choose the right activewear brand for your fitness journey.

Gymshark: The Trend-Setting Performance Brand

Gymshark is a leading fitness apparel brand that has built a massive following through influencer marketing and a strong social media presence. Its identity is rooted in high-performance wear that is also highly fashionable, appealing to a young, style-conscious audience that wants activewear suitable for both intense workouts and general street style. The brand emphasizes innovation in materials and fit to create clothing that feels as good as it looks.

• Product mix: A wide range of men's and women's apparel including leggings, sports bras, shorts, t-shirts, tank tops, and hoodies. Famous for its seamless collections.
• Price point: Mid-range, accessible but premium. Leggings typically cost between $50 and $70, while sports bras range from $35 to $50.
• Quality & Materials: Known for high-quality, innovative fabrics that are moisture-wicking, supportive, and durable. Seamless technology is a key feature, offering a chafe-free, form-fitting experience.
• Style & Aesthetic: Sleek, modern, and trend-driven designs with a focus on body-enhancing, compressive fits and minimalist but recognizable branding.
• Sizing/Fit: Generally considered true to size but with a famously snug, compressive fit. If you are between sizes or prefer a less restrictive feel, sizing up is a common recommendation.

Gymshark is ideal for those who prioritize a fashion-forward aesthetic, innovative materials, and a body-contouring fit in their workout apparel.

Shop Gymshark: gymshark.com

I Can I Will: The Motivational Fitness Apparel

I Can I Will is an activewear brand built on a foundation of positivity and empowerment. It targets individuals who draw inspiration from motivational messaging and seek connection with a brand that champions self-belief and resilience. The brand's focus isn't just on physical performance but also building a positive mindset, which is reflected directly in its product designs and marketing.

• Product mix: A curated selection of men's and women's activewear, including leggings, tops, hoodies, shorts, and accessories, often featuring motivational phrases.
• Price point: Budget-friendly, offering great value. Most leggings are priced between $35 and $50, and tops can be found for as low as $20.
• Quality & Materials: Uses quality, durable, and breathable fabrics designed for comfort and performance during workouts. While not as high-tech as some premium brands, the materials offer solid performance for the price.
• Style & Aesthetic: Energetic and inspirational, defined by bold graphics and empowering slogans like "I Can" and "I Will." The focus is less on fashion trends and more on functional, confidence-boosting designs.
• Sizing/Fit: Tends to run true to size with a focus on a comfortable and functional fit rather than intense compression. Detailed size guides are available to ensure a good fit.

I Can I Will serves budget-conscious fitness enthusiasts who want reliable, comfortable gear emblazoned with messages that fuel their motivation.

Shop I Can I Will: ican-i-will.com

Gymshark vs. I Can I Will Comparison

Price Comparison

Price is one of the most significant differences between the two brands. I Can I Will is the clear winner for shoppers on a budget. With products typically ranging from $20 to $50, it makes building a workout wardrobe accessible without sacrificing quality. You can often purchase an entire outfit for the price of a single pair of leggings from more premium brands.

Gymshark operates at a mid-range price point, from $30 to $70 for most items. This reflects its use of more innovative fabrics, trend-driven designs, and extensive brand marketing. While more expensive, many users feel the price is justified by the superior fit and construction, a step up in feel and specific performance features.

Quality & Materials

Gymshark has built its reputation on the quality and feel of its materials. The brand heavily promotes its proprietary seamless technology, compression fabrics, and sweat-wicking properties, all designed to enhance performance and provide a flattering, sculpted look. Their clothing is well-regarded for holding up through countless workouts and washes, making it a solid investment.

I Can I Will also offers durable, workout-ready apparel, but its focus is on providing reliable comfort and function at a lower cost. The fabrics are breathable and comfortable for active use, though they may not feature the same level of compression, innovative texture, or premium feel as Gymshark's collections. It's solid, dependable gear that gets the job done.

Style & Aesthetic

The visual identity of each brand is fundamentally different. Gymshark’s aesthetic is modern, sleek, and often minimalist, a brand focused on enhancing the physique with thoughtful seam placements, contouring details, and a muted yet trendy color palette. Its goal is to make you look and feel good in fashion-forward gym wear, which is a very different type of clothing from brands like Nike or Adidas that lead with the logo. Its branding is prominent but tastefully integrated into the design.

I Can I Will’s style is bold, vocal, and unabashedly motivational. The brand’s designs are built around its powerful name and slogans, which are often displayed prominently on its clothing. The aesthetic is less about subtle contouring and more about making a statement that inspires both the wearer and those around them.

Fit & Sizing

Gymshark is famous for its compressive, body-hugging fit. Most pieces run true to size but are designed to be very form-fitting. Customers looking for a "second-skin" feel will appreciate this, but if you're between sizes or prefer a looser fit, sizing up is often a good idea. The sizing range has become more inclusive over time.

I Can I Will generally offers a more standard, relaxed fit that is true to size. Comfort is a key priority, so the clothing is designed to move with you without feeling overly restrictive. Their sizing guide is helpful, but their range of sizes is often less extensive than Gymshark's.

Sustainability & Ethics

Both brands are mindful of their environmental impact, but their communication on this differs. I Can I Will places a strong emphasis on its commitment to using eco-friendly materials and working with ethical manufacturing partners. This transparency is a key part of its brand identity and appeals to conscious consumers.

Gymshark is also taking steps toward sustainability, such as incorporating recycled materials and exploring ways to reduce its carbon footprint. However, the company has faced criticism for not being as transparent about its supply chain. It's an area of ongoing improvement for the brand.

Which One Should You Choose?

Both brands deliver quality activewear but excel for different types of fitness enthusiasts. The right choice depends entirely on your priorities, style, and budget.

Choose Gymshark if:

• You want activewear with a trendy, fashion-forward aesthetic that you can wear in and out of the gym.
• A sculpting, body-contouring fit is important to you.
• You are willing to invest a little more for premium-feel, innovative fabrics like seamless knits.
• You are influenced by major fitness creators and want to wear a globally recognized activewear brand.

Choose I Can I Will if:

• You are on a budget and want to get the best possible value for your money.
• You find workout motivation from positive affirmations and inspiring messages.
• You prefer a more comfortable and standard fit over intense compression.
• Supporting a brand with a strong, transparent commitment to sustainability is a top priority.

Frequently Asked Questions

Is Gymshark or I Can I Will more expensive?

I Can I Will is significantly more affordable. Its products generally fall in the $20-$50 range, while Gymshark's items are typically priced between $30 and $70.

Which brand has better quality?

Gymshark is known for its higher-end, innovative fabrics that offer a more premium durability, feel, and a compressive fit. However, I Can I Will provides excellent quality for its price point with durable materials that are perfectly suitable for regular workouts.

Which is better for beginners?

I Can I Will is arguably better for beginners due to its lower cost, comfortable fit, and encouraging and straightforward branding. It offers a low-risk entry point for anyone starting to build a workout wardrobe or beginning their entire fitness journey.

Do Gymshark and I Can I Will have the same sizing?

Both brands generally run true to size. The key difference is the fit: Gymshark is much more form-fitting and compressive, while I Can I Will offers a more standard, comfort-oriented fit.

Do both brands have good sales?

Yes, both brands run sales, particularly around major holidays like Black Friday. Because I Can I Will has a lower starting price, you can often find some exceptionally good deals during their promotional periods.

Which brand is more sustainable?

Based on their public messaging, I Can I Will is more transparent about its use of eco-friendly materials and ethical manufacturing practices, making it a stronger choice for environmentally-conscious shoppers.

What is Gymshark famous for?

Gymshark is famous for its seamless leggings, collaborations with top fitness influencers, and its trendy, body-enhancing designs that have become a staple in modern gym culture.

What is I Can I Will known for?

I Can I Will is known for its affordable prices alongside a specific brand identity of placing powerful, motivational quotes and its signature brand slogan of empowerment and positivity, making it stand out from the crowd.