Gymshark vs. Bombshell: Which brand should you buy? [2026]

Gymshark delivers high-performance activewear with a sleek, minimalist design aesthetic, making it a favorite for serious athletes who prioritize function and durability. In contrast, Bombshell focuses on affordable, trend-driven styles with vibrant colors and bold patterns, appealing to those who want fashion-forward gym outfits that stand out.

Let's compare everything you need to know to decide which activewear brand is right for you.

Gymshark: The Leader in Performance Activewear

Gymshark has become a global force in activewear, known for its performance-focused gear and massive community of fitness enthusiasts. The brand targets a young, dedicated audience that values technical fabrics and a modern, understated style. By focusing on function, fit, and community, Gymshark has built a reputation as a go-to brand for high-intensity training.

• Product mix: Offers a wide array of leggings, sports bras, shorts, tanks, and accessories designed primarily for training. The collections are known for minimalist designs, often in neutral or muted tones with prominent logo branding.
• Price point: Positioned in a mid-to-premium range. Leggings typically cost between $40 and $70, depending on the collection and technology used.
• Quality & Materials: Gymshark invests heavily in fabric technology, featuring moisture-wicking, four-way stretch, and squat-proof materials. Their apparel is built to withstand rigorous workouts and frequent washing.
• Sizing/Fit: Generally considered true to size, with sizes ranging from XS to XXL in many styles. The fit is compressive and supportive, though some collections can run slightly tight.
• Style & Aesthetic: The overall look is sleek, modern, and performance-oriented. Their aesthetic avoids loud patterns, focusing instead on clean lines and a functional design that flatters a muscular physique.

Gymshark is the ideal choice for those who need durable, high-performance activewear and prefer a clean, athletic aesthetic.

Shop Gymshark: gymshark.com

Bombshell: The Trend-Forward & Affordable Option

Bombshell carves out its niche by blending style with function, creating activewear that transitions easily from the gym to the street. The brand appeals to women who want to make a fashion statement with their workout clothes, offering bold designs, vibrant colors, and figure-flattering cuts. Their approach is less about technical performance and more about creating trendy, empowering looks.

• Product mix: Specializes in women's activewear, including leggings, bras, and matching sets. Collections often feature eye-catching patterns, bright colors, and unique design details.
• Price point: An affordable to mid-range brand with most items priced between $25 and $60. They frequently run sales and bundles, providing excellent value for a full outfit.
• Quality & Materials: Utilizes quality blends of nylon, spandex, and polyester that offer good stretch and comfort for most workouts. Durability is solid for casual gym sessions and daily wear, though it may not hold up to intense training as well as premium brands.
• Sizing/Fit: Sizing runs from XS to XL and is generally true to size. The brand is known for its form-fitting, figure-enhancing cuts that are designed to highlight curves.
• Style & Aesthetic: Expressive, trendy, and often "extra." Expect bold colors, unique patterns, and design details meant to be seen. It's a brand for someone who wants their activewear to reflect their personal style.

Bombshell is perfect for the fashion-conscious individual looking for fun, affordable activewear for lighter workouts and athleisure looks.

Shop Bombshell: bombshell.com

Gymshark vs. Bombshell Comparison

Price Comparison

There is a clear difference in pricing between these two brands. Bombshell is the more budget-friendly option, with leggings and bras often available for between $25 and $50. In contrast, Gymshark positions itself as a more premium choice, with its popular leggings typically ranging from $40 to $70.

While both brands frequently offer sales and promotional discounts, Bombshell's starting price point is consistently lower. If your main concern is affordability and getting multiple stylish sets without a large investment, Bombshell offers better value. If you're willing to pay more for technical features and long-term durability, Gymshark's price may be justified.

Quality & Materials

Gymshark’s primary focus is on performance and durability. Their use of high-quality, squat-proof, and sweat-wicking fabrics makes their apparel well-suited for intense activities like weightlifting, HIIT, and running. The construction feels robust, and the materials are designed to last through countless workouts.

Bombshell provides good quality for its price, with comfortable and stretchy fabrics that are perfect for moderate exercise, yoga, and everyday wear. However, their materials are generally less technical than Gymshark’s. Some users report that after many intense workouts and washes, pieces might show wear faster than their pricier counterparts. For durability under stress, Gymshark has the edge. For style and comfort in less demanding situations, Bombshell is perfectly adequate.

Style & Aesthetic

Style is where the two brands differ most dramatically. Gymshark embraces a minimalist, athletic aesthetic with clean lines and a focus on fit. Their color palettes are often more subdued, featuring blacks, grays, and earth tones, allowing the performance-driven design to speak for itself.

Bombshell is the direct opposite, with a style that is unapologetically bold and fashionable. They thrive on vibrant colors, eye-catching patterns, and unique cuts that are designed to make you stand out. Their aesthetic is more "street-to-gym," making them a great choice for those who love expressive and on-trend activewear.

Fit & Sizing

Both brands generally run true to size, but their fit philosophies are different. Gymshark’s fit is compressive and supportive, designed to move with your body during demanding exercises. Many of their collections are tailored to enhance and flatter an athletic build. Sizing is consistent across collections, typically ranging from XS to XXL.

Bombshell focuses on a form-fitting, curve-hugging silhouette. Their cuts are meant to be figure-enhancing, and many styles are highly compressive. Their size range typically runs from XS to XL. While most find the sizing accurate, the highly-fitted nature means choosing the right size is important for getting the intended look and comfort.

Shopping Experience

Both brands operate primarily through their official websites, offering a modern, user-friendly shopping experience. Gymshark's website excels with detailed product descriptions, customer reviews, and clear size guides. Their global reach means they have streamlined shipping and an easy returns process.

Bombshell's website is visually engaging and easy to navigate. They offer straightforward shipping, including frequent free shipping promotions for orders over a certain value. Both companies have a strong social media presence that helps shoppers see the apparel on different body types.

Sustainability & Ethics

As a larger, more established brand, Gymshark has begun to take more public steps toward sustainability. This includes introducing eco-friendly packaging and looking into more sustainable fabric choices for its products. However, like much of the fast-fashion space, there's always more room for transparency in its supply chain.

Bombshell's sustainability efforts are not a prominent part of their brand messaging. The company prioritizes providing trendy styles at an affordable price, and detailed information about their ethical manufacturing or environmental initiatives is limited.

Which One Should You Choose?

Both brands excel in their markets, but they are designed for different customer priorities.

Choose Gymshark if:

• Your top priority is performance during high-intensity workouts.
• You need durable activewear that is reliably squat-proof and sweat-wicking.
• You prefer a sleek, minimalist, and athletic aesthetic over bold trends.
• You're willing to invest a bit more for technical fabrics that will last.

Choose Bombshell if:

• You want your activewear to be trendy, vibrant, and fun.
• You are shopping on a budget and want stylish pieces without the high price tag.
• Your workouts are typically lighter, or you're looking for athleisure wear.
• You love figure-enhancing fits that make a style statement.

Frequently Asked Questions

Is Gymshark or Bombshell cheaper?

Bombshell is significantly cheaper than Gymshark. Most items from Bombshell range from $25-$60, while Gymshark's pieces are typically in the $40-$70 range.

Which brand has better quality?

Gymshark is known for higher-quality, more durable materials designed for intense athletic performance. Bombshell offers good quality for its price point, suitable for more casual workouts and daily wear.

Is Gymshark squat-proof?

Yes, many of Gymshark's leggings, particularly those from their core training collections, are designed to be fully squat-proof.

How does Gymshark sizing run?

Gymshark generally runs true to size. However, because of their compressive fit, some people find certain highly supportive styles to feel a bit tight and may choose to size up for comfort.

How does Bombshell sizing run?

Bombshell also runs true to size, with a focus on form-fitting and figure-enhancing cuts. If you are between sizes, consider the product description to see if the item is designed for a very compressive fit.

Which brand is better for high-intensity workouts?

Gymshark is the better choice for high-intensity workouts due to its investment in technical, sweat-wicking, and durable performance fabrics.

Which brand is better for athleisure or a fashion look?

Bombshell is better for a fashion-forward athleisure look. Their vibrant colors, unique patterns, and trendy designs are made to stand out both inside and outside the gym.

Do Gymshark and Bombshell have sales?

Yes, both brands hold regular sales events. Gymshark is famous for its large seasonal sales, like its Black Friday event, while Bombshell offers frequent discounts and bundle deals throughout the year.