Gymshark vs. Alo Yoga: Which brand should you buy? [2026]

Gymshark is a fitness apparel brand known for its trendy and affordable performance activewear, while Alo Yoga is a premium lifestyle brand focused on high-quality, fashionable athleisure with a strong emphasis on sustainability and yoga culture. Key differences lie in Gymshark's younger, gym-focused aesthetic and frequent sales versus Alo Yoga's higher price point, luxurious materials, and minimalist, studio-to-street style.

Let's break down everything you need to know to choose the right activewear brand for your needs.

Gymshark: The Affordable & Trendy Fitness Apparel Leader

Gymshark is a British fitness apparel brand that has exploded in popularity, especially among younger, fitness-conscious consumers. The brand is built on trendy, performance-focused activewear that is equally suited for intense gym sessions and casual streetwear. Heavily promoted by social media influencers, Gymshark has cultivated a loyal community that values style, function, and affordability.

• Product mix: A wide range of men's and women's activewear, specializing in leggings, sports bras, shorts, and workout tops known for their modern, often seamless, designs.
• Price point: Very accessible, with most items falling between $30 and $80. Leggings typically cost between $40-$65, and sports bras around $30-$50.
• Sizing/Fit: Sizing generally runs true to size, from XS to XL, though some compression-focused items can feel snug. It's always a good idea to consult their sizing chart before purchasing.
• Quality: Gymshark uses durable synthetic fabrics like nylon and spandex designed to handle high-performance activity. The quality is generally good for the price, though some users report occasional variability.
• Style & Aesthetic: Modern, bold, and minimalist. They often use monochrome palettes and simple, clean branding, with an emphasis on flattering fits that contour the body.
• Sales: Famous for frequent sales events, especially during summer and Black Friday, offering significant discounts that make their products even more affordable.
• Return policy: Offers a straightforward online return policy, allowing customers to easily send back items that don't fit or meet expectations.

Gymshark is the go-to for shoppers who want stylish, functional, and budget-friendly activewear great for hitting the gym or running errands.

Shop Gymshark: gymshark.com

Alo Yoga: The Premium Yoga & Athleisure Brand

Alo Yoga is a premium activewear line founded in Los Angeles with roots deep in yoga and wellness culture. The brand focuses on combining luxury, technically advanced fabrics with a high-fashion aesthetic. It appeals to dedicated yogis and style-conscious consumers who are willing to invest in versatile, durable, and sophisticated apparel that feels as good as it looks.

• Product mix: Specializes in luxury leggings, sports bras, tanks, and cozy outerwear. Their collections are designed for performance on the mat and style on the street.
• Price point: Premium pricing reflects its high-quality materials and construction. Leggings range from $90 to $130, and bras from $60 to $80.
• Sizing/Fit: Known for having consistent sizing that runs true to size (XS-XL). Their fit is often described as body-hugging and flattering, designed to move with you comfortably.
• Quality: Uses high-end, proprietary fabrics that are moisture-wicking, have a four-way stretch, and feel exceptionally soft. The construction is durable and designed for longevity.
• Style & Aesthetic: Sleek, sophisticated, and often minimalist. Alo Yoga focuses on elegant cuts, muted color palettes, and very subtle branding for a refined, upscale look.
• Sustainability: Sustainability and ethical manufacturing are central to the brand. They are known for transparent sourcing and using eco-friendly materials like recycled polyester and organic cotton.
• Return policy: A flexible and customer-friendly return policy makes it easy to shop with confidence.

Alo Yoga is an excellent choice for a shopper who values superior quality, a chic aesthetic, and sustainable production in their activewear.

Shop Alo Yoga: aloyoga.com

Gymshark vs. Alo Yoga Comparison

Price Comparison

The most significant difference between the two brands is price. Gymshark is positioned as an affordable activewear brand. With leggings often under $65 and frequent, large-scale sales, it offers incredible value for on-trend gym gear. It’s an easy entry point for anyone building an activewear wardrobe without a major financial commitment.

In contrast, Alo Yoga occupies the premium space, with prices often double that of Gymshark for similar items. A single pair of Alo leggings can cost over $120. The higher price is justified by their luxe fabrics, superior craftsmanship, and commitment to ethical production. Sales are less frequent and typically more modest, positioning their items as long-term investments.

Quality & Materials

Alo Yoga has a clear advantage in an evaluation of quality and materials. It uses proprietary, technologically advanced fabrics that are supremely soft, durable, and performance-driven. The attention to detail in stitching and construction means their pieces are built to last through countless workouts and washes, maintaining their shape and feel.

Gymshark provides solid quality for its price point. Their clothing is made from durable synthetic blends built for intense activity, and popular collections like the seamless line are comfortable and functional. However, the fabric doesn't offer the same luxurious feel as Alo's, and some customers note that the longevity might not be on the same level as premium competitors.

Style & Aesthetic

Gymshark's style is bold, trendy, and gym-centric. Their designs often feature body-contouring details, vibrant colorways alongside classic monochromes, and prominent but simple branding. It’s a look designed to stand out in the weight room and appeal to a younger demographic focused on fitness.

Alo Yoga offers a more refined, sophisticated, and minimalist aesthetic. Their color palettes are typically muted and earthy, their cuts are fashion-forward, and branding is minimal. The designs transition effortlessly from a yoga studio to brunch, embodying a chic, health-conscious lifestyle popular in places like Los Angeles.

Fit & Sizing

Both brands offer fairly consistent sizing, typically ranging from XS to XL. Most customers find both Gymshark and Alo Yoga run true to size. However, the fit is distinct. Gymshark often designs for a more sculpted, compressive fit intended to support high-impact movement, which can feel tight to some.

Alo Yoga's fit is also body-hugging but generally focused more on comfort and fluidity of movement, making it ideal for yoga and everyday wear. Their garments are widely praised for being exceptionally flattering across different body types without feeling restrictive.

Sustainability & Ethics

Alo Yoga makes sustainability a core part of its brand identity. The company is transparent about its ethical manufacturing practices and uses eco-friendly materials, including recycled and organic fabrics. For consumers who prioritize environmental impact and ethical production, Alo is one of the leading choices in activewear.

Gymshark has acknowledged the need to improve its sustainability practices and is making strides, such as incorporating more recycled materials. However, this is a developing area for the brand and doesn't yet match the deep commitment and transparency that Alo Yoga offers.

Which One Should You Choose?

The right choice really depends on what kind of shopper you are. Both brands are excellent at what they do, but their specialties are distinct.

Choose Gymshark if:

• You're on a budget and believe stylish, functional activewear shouldn't be expensive.
• You want trendy pieces that are perfect for weightlifting, HIIT, and other high-impact workouts.
• You love seasonal sales and getting great deals on your workout gear.
• You prefer a bold, modern aesthetic with body-contouring fits that stand out.

Choose Alo Yoga if:

• You prioritize premium quality and are willing to invest in long-lasting, luxurious pieces.
• Sustainability and ethical manufacturing are major factors in your purchasing decisions.
• You prefer a sophisticated, minimalist look that works for both low-impact fitness like yoga and everyday athleisure.
• You value an exceptionally soft fabric feel and a consistently flattering fit.

Frequently Asked Questions

Is Gymshark or Alo Yoga cheaper?

Gymshark is significantly cheaper than Alo Yoga. With most items priced under $80 and frequent sales, it's designed to be affordable and accessible for a wider audience.

Which brand has better quality?

Alo Yoga products are generally considered higher quality due to their premium, proprietary fabrics and meticulous construction. While Gymshark offers good durability for its price, Alo’s pieces are made as long-term investments.

Does Gymshark or Alo Yoga run true to size?

Both brands generally run true to size. Gymshark's compressive items can feel snug, so some prefer to size up for a more comfortable fit. Alo Yoga is known to be very consistent in its sizing.

Is Alo Yoga good for things other than yoga?

Yes, absolutely. Although it's rooted in yoga, Alo Yoga is extremely popular as a lifestyle and athleisure brand. Their clothes are perfect for low-impact workouts like Pilates or barre as well as for everyday wear, traveling, and lounging.

Which brand is more sustainable?

Alo Yoga has a stronger focus on sustainability. It's a key part of their brand message, with transparent manufacturing practices and the use of eco-friendly materials. Gymshark adopts some sustainable measures, but Alo Yoga is the leader in this area.

Do Gymshark and Alo Yoga have sales?

Yes, both brands have sales. Gymshark is infamous for its frequent promotions, especially during Black Friday and summer sales events with substantial discounts. Alo Yoga does offer sales, but they are less frequent and typically modest, positioning their items as special acquisitions.