Fabletics vs. Nike: Which brand should you buy? [2026]

Fabletics is built on a subscription model offering trendy, affordable athleisure with an emphasis on style and inclusive sizing. In contrast, Nike is a global performance giant that commands a premium price for its technologically advanced apparel and footwear engineered for serious athletes.

Let's compare everything you need to know to decide which activewear brand is right for you.

Fabletics: The Subscription-Based Athleisure Brand

Fabletics came onto the scene in 2013 as a subscription-based activewear brand that prioritizes fashion-forward designs at an accessible price. It targets customers who want stylish, comfortable, and versatile workout clothes that can easily transition from a yoga class to running errands. The brand is known for its vibrant patterns, wide size range, and membership model that provides significant monthly savings.

• Product mix: Primarily women's activewear including leggings, sports bras, tops, and jackets. Fabletics focuses heavily on entire outfits and coordinated sets.
• Price point: Very affordable, especially for members. Items typically range from $20 to $60, with VIP membership promotions making them even cheaper. For instance, new members can often get two pairs of leggings for $24.
• Quality: The quality is good for casual wear, light exercise, and daily comfort. Fabrics are soft and stretchy synthetic blends but may not have the technical features or long-term durability of higher-end performance gear for intense activities.
• Sizing/Fit: One of Fabletics’ biggest strengths is its inclusive sizing, which runs from XS to 3X. The fit is generally true to size and designed to be comfortable and flattering on many different body types.
• Shopping Experience: It operates primarily on a flexible monthly subscription model. Members can buy an outfit at a discount or skip the month for free. This model can be a great value for regular buyers but may be a deterrent for those who prefer one-off purchases.

Fabletics is an excellent choice for a wide variety of stylish and affordable activewear if you appreciate the value of a subscription model and need outfits for everyday life and light workouts.

Shop Fabletics: fabletics.com

Nike: The Leader in Performance & Innovation

Nike is a global titan in athletic apparel and footwear that has built its reputation on cutting-edge innovation, high-performance materials, and iconic design. Its target customer is anyone with an active lifestyle, from elite professional athletes to casual joggers, who demand gear that enhances performance and offers superior durability. The brand is a symbol of athletic achievement and quality.

• Product mix: An extensive range of athletic footwear, apparel, and equipment for almost every sport imaginable, including running, training, and basketball. Nike excels in creating specialized, high-performance gear.
• Price point: Sits at a premium price point. A basic tee may start around $30, while high-performance leggings and shoes can easily cost $100 to $150 or more.
• Quality: Exceptional product quality and durability. Nike invests heavily in research and development, resulting in proprietary materials engineered to withstand rigorous training and provide maximum athletic support.
• Technology/Innovation: Famous for technical innovations like Dri-FIT moisture-wicking fabric, Flyknit construction for a sock-like fit in shoes, and React foam for cushioning. These technologies are designed to improve athletic performance.
• Sizing/Fit: Sizing is very consistent and designed for an athletic build, ranging from XS to 3X in apparel along with comprehensive footwear sizing. The fit is functional and tailored for movement rather than casual comfort alone.

Nike remains the undisputed choice for anyone who prioritizes performance, technical features, and long-lasting durability in their activewear and is willing to invest in it.

Shop Nike: nike.com

Fabletics vs. Nike Comparison

Price Comparison

The difference in cost is a major distinction. Fabletics is built around affordability, especially through its VIP membership which brings prices for individual items down to around $20-$60. You can get a full, stylish outfit for less than the price of a single pair of premium Nike leggings.

Nike justifies its higher price point with advanced technology, premium materials, and extensive research and development. An average t-shirt is around $30, while leggings and joggers typically range from $60 to $120. Specialized running shoes or high-tech jackets can cost well over $150. While Nike does have more budget-friendly lines, it is firmly a premium performance brand.

Quality & Materials

Nike has a clear advantage in quality and materials for athletic performance. Proprietary fabrics like Dri-FIT are engineered to wick sweat, manage temperature, and withstand high-impact activities. The stitching, construction, and overall durability are geared toward serious, long-term athletic use.

Fabletics uses comfortable synthetic blends that feel great for yoga, barre, or daily wear. Their materials are stretchy and soft, offering great comfort and a flattering look. However, they may lack the advanced moisture-wicking or compressive features needed for intense sports like long-distance running or high-intensity interval training and may not hold up as long under heavy use.

Product Selection & Style

Fabletics focuses on releasing trendy, fashion-forward designs in new colors and patterns every month. Their aesthetic is very much "athleisure" - pieces you can comfortably and stylishly wear from the gym to brunch. A strong focus is on coordinated sets and making a style statement.

Nike's aesthetic is decidedly sporty and performance-oriented. Their styles are often sleeker and more minimalist or feature bold, iconic branding. While many Nike pieces have become streetwear essentials, their primary design goal is athletic function, not just fashion.

Fit & Sizing

Both brands offer inclusive sizing, typically from XS to 3X. Fabletics puts a strong emphasis on catering to diverse body types, perfecting a fit that is comfortable, flattering, and suitable for a wide range of customers. Their products are made to feel good during light activities and everyday wear.

Nike's fit is more athletic and standardized for performance. The sizing is consistent, but it's designed to support the body during rigorous movement. This might mean a more compressive or 'snug' feel compared to the more relaxed fit of some Fabletics items.

Sustainability & Ethics

Nike has become an industry leader in sustainability. The company invests significantly in programs that reduce waste and uses recycled materials in many of its key products. They are also highly transparent about their supply chain and manufacturing practices through regular and detailed public reports.

Fabletics is making progress in this area, incorporating more eco-friendly materials and promoting responsible manufacturing. As a younger, fast-growth brand, its transparency and the scale of its sustainability initiatives are not yet on par with an established giant like Nike, but its efforts are increasing.

Which One Should You Choose?

The better option depends entirely on your priorities, activity level, and budget.

Choose Fabletics if:

• You're on a budget and love a good deal.
• Your main activities are yoga, light gym workouts, or running errands.
• You value style and want trendy, colorful outfits that get updated frequently.
• You like the convenience of a subscription model and buy new workout clothes regularly.

Choose Nike if:

• You are a serious runner, athlete, or engage in high-impact training.
• You prioritize technical performance, durability, and moisture-wicking fabrics.
• You're willing to invest more for gear that will last through years of demanding use.
• You prefer a classic, sporty aesthetic and trust in a brand known for innovation.

Frequently Asked Questions

Is Fabletics or Nike cheaper?

Fabletics is significantly cheaper, especially through its VIP membership program. A full outfit from Fabletics can be less than a single pair of leggings from Nike, making it the clear winner for shoppers on a budget.

Which brand's leggings are better?

For high-intensity activities like running or cross-training, Nike leggings are better due to their superior compressive support and moisture-wicking properties. For yoga, lounging, and everyday casual wear, many prefer the softer feel and stylish designs of Fabletics leggings.

Is the Fabletics subscription worth it?

If you purchase new activewear at least a few times a year, the VIP membership is a great value, offering deep discounts. If you only buy one or two items a year, the model may feel restrictive, though you can "skip the month" anytime to avoid a charge.

Does Nike stuff run true to size?

Yes, Nike sizing is known for being very consistent. Their apparel and shoes are designed with an athletic fit in mind, so some items may feel more snug or compressive than fashion-focused brands. It's always a good idea to check their detailed size guides for specific products.

Which brand is better for running?

Nike is the superior brand for running. Their investment in footwear technology and performance apparel like Dri-FIT is specifically designed to support runners during high-impact activity, providing better support, breathability, and durability.

Do I have to subscribe to buy from Fabletics?

No, you can purchase from Fabletics as a non-member, but you will pay the much higher "retail" price for items. The main benefit and value of the brand are attached to its VIP membership discounts.

How does Nike's return policy compare to Fabletics?

Nike offers a very generous 60-day return policy for any reason, even if the item has been worn. Fabletics offers a 45-day window for returns of items in new, unworn condition.

Is Fabletics considered fast fashion?

Given its monthly release of trendy, affordable new collections and its subscription model encouraging frequent purchases, Fabletics shares many characteristics with fast fashion. However, the company is taking steps to improve its sustainability practices.