Everlane vs. Asket: Which brand should you buy? [2026]

Everlane provides accessible, modern basics with a focus on transparent pricing and ethical manufacturing, making it ideal for building a stylish wardrobe on a budget. In contrast, Asket focuses on creating a permanent collection of premium, timeless essentials designed for longevity, positioning itself as an investment in a slow-fashion wardrobe at a higher price.

Let's break down everything you need to know to choose the right brand for your style and wallet.

Everlane: The Leader in Transparent, Modern Basics

Everlane has built its reputation on "Radical Transparency," offering modern essentials at an appealing price by revealing the true costs behind its products. The brand caters to young professionals and minimalists who seek versatile, ethically made apparel, footwear, and accessories without the luxury markup. Their style is contemporary yet timeless, focusing on clean lines and neutral colors that form the foundation of a functional wardrobe.

• Product mix: A wide range including organic cotton tees, denim, cashmere sweaters, leather shoes, minimalist bags, and activewear. This makes them a one-stop shop for most wardrobe needs.
• Price point: Highly accessible, with most items falling between $20 and $150. For example, their popular organic cotton t-shirts are around $30, while their quality jeans are typically under $100.
• Quality &, Materials: Everlane uses a mix of quality fabrics, including GOTS-certified organic cotton, Tencel, and recycled polyester. The construction is solid for the price, though durability can sometimes vary between different products.
• Sizing/Fit: Garments generally run true to size, and the website includes helpful sizing guides. They also offer options for petite and tall customers in certain pants and jeans, broadening their fit inclusivity.
• Sustainability: A certified B Corp, Everlane is committed to ethical factories and provides transparency around its supply chain. They actively work to reduce waste and incorporate more sustainable materials into their collections.
• Sales: Everlane holds seasonal sales and has a consistent "Choose What You Pay" section, offering significant discounts on overstocked items.
• Return policy: Offers a straightforward 30-day window for returns, with store credit or refunds to the original payment method.

Everlane is the go-to for shoppers who want stylish, sustainable basics at a fair price, backed by transparency you can see on every product page.

Shop Everlane: everlane.com

Asket: The Pursuit of the Permanent Collection

Asket operates on the philosophy of "The Pursuit of Less," creating a meticulously curated collection of permanent essentials designed to outlast trends and seasons. The company rejects fast fashion by focusing on traceable sourcing, impeccable craftsmanship, and timeless design. Their target audience is discerning customers who are willing to invest in superior quality and appreciate a "buy less, but better" approach to building their wardrobe.

• Product mix: A tightly focused collection of men's and women's essentials, including t-shirts, knitwear, Oxford shirts, trousers, and outerwear. They do not chase trends and only add items to their collection that they deem truly permanent.
• Price point: Positioned in the premium market, with prices generally ranging from $50 for a t-shirt to over $300 for outerwear. The cost reflects the premium materials and ethical manufacturing processes.
• Quality &, Materials: Asket uses top-tier materials like Egyptian cotton, merino wool from Australia, and Japanese-milled denim. The construction quality is exceptional, with reinforced seams and finishing details designed for durability.
• Sizing/Fit: They offer a more precise sizing system than most brands, including short, regular, and long options for many garments to ensure a better, more tailored fit. Detailed garment measurements are available online to help you find the perfect size.
• Sustainability: Transparency is central to their mission. Every garment has a traceable journey, showing the impact from farm to finished garment. Their focus is entirely on encouraging conscious consumption through longevity.
• Sales: Asket does not hold sales, as their permanent collection model promotes buying based on need rather than impulse, reinforcing their commitment to slow fashion.
• Return policy: Allows for exchanges and refunds within 14 days of receipt, ensuring customers are fully satisfied with their investment pieces.

Asket is for the intentional shopper who values exceptional quality, a perfect fit, and wants to build a lasting wardrobe with fully traceable pieces.

Shop Asket: asket.com

Everlane vs. Asket Comparison

Price Comparison

There is a distinct difference in price and value proposition between the two brands. Everlane makes high-quality basics accessible, with t-shirts around $30 and jeans around $98. This price point is perfect for someone looking to build a versatile wardrobe without a major financial commitment but wants to step up from fast fashion.

Asket operates in a premium tier. Their t-shirt starts at around $50 and jackets can exceed $300. The justification for this price is the superior material quality, traceability, and construction designed for extreme longevity. You are not just buying a piece of clothing, you are investing in a garment intended to be worn for years, making the cost-per-wear lower over time.

Quality &, Materials

Both brands prioritize quality materials, but their standards differ. Everlane uses good materials like organic cotton and Grade-A cashmere, offering reliable quality that holds up well for its price range. It's a significant improvement over typical mall brands and fast fashion retailers.

Asket takes quality to the next level. They source premium fabrics like extra-long staple Egyptian cotton for their shirts and traceable merino wool for their sweaters. Their focus on durability is evident in the finishing and details. If wardrobe longevity is your primary concern, Asket’s construction is built to withstand years of wear and aging gracefully.

Product Selection &, Style

Everlane offers a broader collection that includes not only core essentials but also footwear, bags, activewear, and more trend-aware seasonal pieces. Their aesthetic is minimalist and modern, easily fitting into most wardrobes. They offer variety and the ability to build complete outfits from one store.

Asket is about curation and discipline. They have a single "permanent collection" of what they consider to be the only essentials you'll ever need. Their style is classic and timeless, with no attention paid to fleeting trends. This is perfect for someone who knows their style and wants to perfect a uniform of high-quality, versatile pieces like Oxford shirts, raw denim, and crewneck sweaters.

Fit &, Sizing

Everlane’s sizing is fairly standard, generally fitting true to size with options for petite and tall customers in key categories like denim. This makes online shopping relatively straightforward for the average consumer.

Asket offers a more granular sizing system that sets it apart. Instead of just S, M, L, they provide many garments in up to 15 different sizes, factoring in both width and length (short, regular, long). This allows customers to achieve a near-tailored fit directly off the rack, which is a key part of their value proposition.

Sustainability &, Ethics

Both brands are leaders in a movement toward a more responsible fashion industry. Everlane champions "Radical Transparency," sharing cost breakdowns and factory information for each product. As a certified B Corp, they meet high standards of social and environmental performance.

Asket's approach is rooted in full traceability and slow fashion. They provide a "Full Traceability" report for each item, detailing its origin, CO2 impact, and manufacturing journey. Their entire business model is built around encouraging customers to buy less and value what they own, which is arguably the most sustainable practice of all.

Return Policies

Everlane's return policy is more generous, offering a 30-day window for returns and exchanges. This provides ample time to decide if a piece is right for you, which aligns with their more accessible, high-volume model.

Asket has a shorter 14-day return window. While less flexible, it reflects their confidence in their product quality and sizing guidance, encouraging a more intentional purchase from the start.

Which One Should You Choose?

The right choice comes down to your personal priorities: budget, wardrobe philosophy, and desire for either variety or permanence.

Choose Everlane if:

• You're building or refreshing your wardrobe on a conscious budget.
• You appreciate versatile, modern basics that can easily be mixed and matched.
• You want a broader selection that includes footwear, accessories, and activewear.
• You enjoy seasonal sales and the opportunity to get a good deal on quality pieces.
• A more generous 30-day return policy gives you peace of mind.

Choose Asket if:

• You follow a "buy less, buy better" philosophy and are willing to invest in your clothes.
• You value superior materials and construction designed for long-term durability.
• A precise, almost-tailored fit is very important to you.
• You want to build a timeless, permanent wardrobe that ignores fleeting trends.
• Full traceability and understanding the impact of your clothing is a top priority.

Frequently Asked Questions

Is Everlane or Asket cheaper?

Everlane is significantly cheaper. Their products are positioned at an accessible, mid-range price point, typically a fraction of the cost of comparable items from Asket, which operates in the premium essentials market.

Which brand has better quality?

Asket has technically better quality in terms of materials and construction. They use premium, traceable fabrics and meticulous craftsmanship intended for longevity. However, Everlane offers excellent quality for its price, making it a better value for many shoppers.

Which brand is more sustainable?

Both are leaders in ethical fashion but with different focuses. Everlane focuses on factory transparency and using more sustainable materials on a large scale. Asket focuses on total supply chain traceability and slow fashion, encouraging customers to buy fewer items that last longer, which inherently reduces consumption and waste.

Is Everlane sizing true to size?

Yes, Everlane's clothing generally runs true to size. They also provide detailed size charts and model information on each product page, which is very helpful for online shoppers.

How does Asket's sizing system work?

Asket offers a tiered sizing system for many of its products that includes length options (short, regular, long) in addition to standard body width sizes (XS-XXL). This results in up to 15 unique sizes for a single item, allowing for a much more precise and personalized fit than most brands.

What is Everlane's return policy?

Everlane offers a 30-day return and exchange window for unworn items with the tags still attached. This gives customers ample time to make a decision.

What is Asket's return policy?

Asket allows for returns and exchanges within 14 days of receiving your order. Their focus is on ensuring a perfect fit, and they encourage trying items on promptly.

Is Everlane or Asket better for a capsule wardrobe?

Both are excellent choices. Choose Everlane if you want to build a capsule wardrobe economically with stylish, modern pieces. Choose Asket if your capsule is an investment, built around timeless, perfectly fitting garments that you plan to wear for a decade or more.