Everlane vs. Aritzia: Which brand should you buy? [2026]

Everlane is built on a foundation of radical transparency, ethical production, and minimalist, high-quality basics designed for longevity. In contrast, Aritzia operates as a trendy fashion retailer with multiple in-house brands, focusing on contemporary, fashion-forward pieces that cater to current styles and seasonal collections.

Let's break down everything you need to know to choose the right brand for your wardrobe and values.

Everlane: The Leader in Transparent, Sustainable Basics

Everlane targets conscious consumers who want timeless wardrobe pieces without wondering about their origin. The brand is known for its "Radical Transparency" pricing, where they show the cost breakdown for each item - from materials to labor to transport. Their aesthetic is clean and modern, making it easy to build a versatile wardrobe full of pieces you'll wear for years.

• Product mix: Focuses on high-quality basics and versatile essentials. Think organic cotton tees, Italian leather shoes, Grade-A cashmere sweaters, and its popular "Perform" leggings.
• Price point: Sits in the affordable luxury space. T-shirts range from $25-$35, denim is consistently between $68-$98, and cashmere sweaters typically cost $100-$150.
• Quality & Materials: A primary focus on durable, sustainable materials like organic cotton, recycled polyester, and responsibly sourced wool and cashmere.
• Sizing & Fit: Generally runs true to size with a focus on creating comfortable, flattering fits. The website provides detailed sizing charts and customer reviews to help you find the right size.
• Sustainability: The core of the brand. Everlane provides extensive detail on the factories they partner with, tracks a variety of sustainability goals, and prioritizes ethical manufacturing practices.
• Return policy: You have 30 days from the ship date to return items. Returns for store credit are free, while returns for a refund have a small shipping label fee deducted.

Everlane is the go-to for shoppers building a long-lasting, minimalist wardrobe from a brand that prioritizes ethical and sustainable production above all else.

Shop Everlane: everlane.com

Aritzia: The Destination for Trendy, Contemporary Fashion

Aritzia has become an essential retailer for young women seeking stylish, quality, contemporary clothing. It’s not one single brand but a collection of distinct in-house labels like Wilfred (romantic, feminine), Babaton (minimalist workwear), and Tna (athleisure). This multi-brand approach allows Aritzia to offer a wide range of aesthetics, from casual weekend wear to professional office attire and occasion pieces.

• Product mix: A vast selection of apparel, outerwear, and accessories across its different labels. Aritzia is particularly known for its bodysuits, the iconic Super Puff™ jacket, and tailored trousers.
• Price point: Aritzia's pricing is mid-range and can vary significantly by brand. You can find trendy tops from $40, while premium pieces like wool coats from Babaton can exceed $300.
• Quality & Materials: Focuses on quality fabrics like Italian wool, silk blends, and high-grade cotton, especially in the Babaton and Wilfred lines. Quality can vary, but their most beloved pieces are known for their great feel and fit.
• Sizing & Fit: Sizing generally runs true to size within each brand but can sometimes be inconsistent across the different labels. Many items are available in a wide range of sizes, including tall and petite.
• Sales: Holds a few major sales per year, with the Aritzia Archive Sale being a huge event for customers looking for significant markdowns. They offer less frequent promotions compared to other retailers.
• Return policy: Full-price merchandise can be returned for a full refund within 14 days or exchanged for store credit within 30 days. Items purchased on sale are often final sale.

Aritzia excels at offering a boutique-like shopping experience with trendy, well-fitting pieces that help fashion-conscious shoppers stay current.

Shop Aritzia: aritzia.com

Everlane vs. Aritzia Comparison

Price Comparison

Everlane is generally more affordable and consistent in its pricing, especially for foundational wardrobe items. Their direct-to-consumer model and transparent pricing ensure you're paying for quality materials, not marketing or middleman markups. For example, a quality pair of jeans will almost always be under $100.

Aritzia occupies a mid-market to premium price range. While you can find simple tops for around $40-$50, their more popular items, like structured blazers or wool coats, can easily cost $200-$350. The value at Aritzia is in the trendy designs, premium materials for specific collections, and the flattering cuts of their beloved styles.

Quality & Materials

Everlane makes its material choices a key selling point. The brand often uses organic or recycled materials designed for durability. Their basics, like cotton crew tees and denim, are made to withstand regular wear and washing for years, aligning with their anti-fast-fashion stance.

Aritzia also uses high-quality materials, particularly in its higher-end labels like Babaton and Wilfred, sourcing fabrics from reputable mills in Italy and Japan. However, given their wider, trend-focused range, the material quality can sometimes vary. Their outerwear and suiting collections are known for impressive construction, but some lighter trend pieces might not have the same longevity as Everlane's core essentials.

Style & Aesthetic

The style difference is the biggest deciding factor for most shoppers. Everlane is minimalist, classic, and understated. Its color palette revolves around versatile neutrals like black, white, tan, and olive green, with occasional seasonal colors. The goal is to create a chic, effortless wardrobe that transcends fleeting trends.

Aritzia is where you go for style. The aesthetic is contemporary, on-trend, and more expressive. While you can find minimalist pieces, Aritzia also offers bold colors, current silhouettes like wide-leg trousers and corset tops, and statement outerwear. It caters to a shopper who wants her clothes to reflect what's happening in fashion right now.

Fit & Sizing

Everlane's sizing is generally consistent and reliable, making it an easy choice for online shoppers. The brand focuses on creating universal fits that look good on many body types, often featuring relaxed or straight-cut silhouettes. A pair of size 28 "Way-High Jean" is likely to fit the same as any other size 28 jean from the brand.

Aritzia's sizing can be more variable because its products are designed across different in-house brands with unique style targets. A size small in Tna's oversized sweatpants will fit very differently than a size small in a tailored Babaton blazer. It's often recommended to read reviews or try items on in-store to find the perfect fit, especially if you're new to a specific Aritzia brand.

Sustainability & Ethics

Everlane has fundamentally integrated sustainability and ethics into its business model. Their Radical Transparency initiative gives consumers a behind-the-scenes look at the costs and factories involved in making their clothing. This commitment is a primary reason many customers choose the brand.

Aritzia has increased its focus on sustainability, incorporating more sustainable materials and setting environmental reduction targets. However, its practices are not as central to its marketing or as publicly detailed as Everlane's. For shoppers who prioritize knowing the backstory of their clothes, Everlane is the clear winner in this category.

Which One Should You Choose?

Both brands offer excellent products, but they serve different style priorities and values.

Choose Everlane if:

• You prioritize ethical manufacturing and supply chain transparency.
• You're building a "capsule wardrobe" with timeless, high-quality basics.
• You prefer minimalist styles and a neutral color palette.
• You value consistency in sizing and straightforward online shopping.

Choose Aritzia if:

• You want to stay on top of current fashion trends.
• You love having a wide variety of styles and an immersive, boutique-like shopping experience.
• You're looking for standout pieces like tailored workwear, occasion dresses, or a coveted winter coat.
• You enjoy discovering different aesthetics through their portfolio of in-house brands.

Frequently Asked Questions

Is Everlane or Aritzia cheaper?

Generally, Everlane is cheaper, especially for core wardrobe items like t-shirts, denim, and sweaters. Aritzia's pricing is more varied and trends higher, with many of its popular pieces falling into the $100-$350 range.

Which has better quality?

Both are respected for their quality. Everlane's quality is consistently high across its focused range of durable basics. Aritzia's quality is also very good, particularly in its workwear and outerwear lines like Babaton, though it can vary more across its wider array of trend-driven items.

Which brand is more sustainable?

Everlane is the more sustainable and transparent brand. Its entire business model is built on ethical sourcing and providing customers with detailed information about its products' origins. While Aritzia is making efforts in this area, it is not their primary defining feature.

How does sizing compare between Everlane and Aritzia?

Everlane offers very consistent sizing that typically runs true to size, making it reliable for online ordering. Aritzia's sizing can be inconsistent across its different in-house brands, so it's always wise to check the size chart or customer reviews for the specific item you're interested in.

Is Aritzia considered fast fashion?

Aritzia is not typically categorized as fast fashion. It operates on a trend-driven seasonal model rather than the micro-trend, high-volume model of brands like Zara or SHEIN. Their pieces are priced higher and designed to have more longevity than true fast fashion items.

Are Everlane returns free?

At Everlane, returns for store credit are free. If you want a refund to your original payment method, a shipping label fee is deducted from your total, though policies can change.

Which is better for office or work clothes?

Both are excellent choices. Aritzia's Babaton line is specifically designed as modern, minimalist workwear and is extremely popular. Everlane is great for classic workwear basics like silk blouses, trousers, and refined sweaters that form the foundation of a professional wardrobe.

Does Aritzia have good sales?

Yes, but they are infrequent. Aritzia's most popular sales are the "Archive Sale," which happens a few times a year and offers past-season merchandise at a significant discount, and a smaller clientele sale. Their items tend to sell out quickly during these events.