Does Superdry Have Sales? Everything You Need To Know

Discover Superdry sales! Score up to 50% off during seasonal clearouts and major holidays like Black Friday. Shop their "Sale" and "Clearance" sections now.
Written by: 
Ash Read
Last updated: 

Yes, Superdry has sales and promotions regularly throughout the year. You can almost always find discounts in their online "Sale" and "Clearance" sections, but the biggest deals pop up during seasonal clearouts and major holidays like Black Friday, with discounts often up to 50% off.

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Types of Superdry Sales & Promotions

Seasonal & Holiday Sales

Superdry's biggest and most predictable sales happen during key shopping periods. Look for their major events during winter (January), summer (late June/July), and of course, Black Friday/Cyber Monday in November. These sales typically feature discounts of 30-50% off a wide range of clothing and accessories.

Website Sale Sections

You don't have to wait for a major event to find a deal. The official Superdry website has dedicated "Sale" and "Clearance" sections that are updated year-round with styles from previous seasons, overstocked items, and last-chance finds. It's the best place for ongoing discounts.

First-Time Customer Offers

If you're new to the brand, signing up for the Superdry email newsletter is a quick way to save. They typically offer a welcome discount of 10-15% off your first purchase just for subscribing.

Student Discount

Students can get a consistent discount on their purchases. By verifying their status through platforms like UNiDAYS or Student Beans, students can usually receive 10-15% off their orders.

Loyalty Program Perks

Joining the "Superdry Rewards" program gives you access to exclusive benefits. Members often get early access to major sales events, special members-only discounts, and birthday offers that aren't available to the general public.

Where to Find Superdry Sales

The Official Superdry Website

Your first stop should always be the official website. Check for promotional banners on the homepage and head directly to these pages for current markdowns:

  • The Sale Section: Visit superdry.com/sale for a broad selection of discounted items.
  • The Clearance Section: For even deeper discounts, check out superdry.com/clearance, where you'll find final markdowns.

Email Newsletter

Signing up for the email newsletter is crucial for staying ahead of the game. Subscribers are usually the first to know about upcoming sales, sometimes receiving early access links or exclusive discount codes that aren't advertised elsewhere.

Outlet Stores

If you have a Superdry Outlet location near you, it's worth a visit. Outlets carry past-season inventory and exclusive styles at significant discounts, often 50% off or more. Use the store locator on their website to find a location.

Social Media

Follow Superdry on their social channels like Instagram and Facebook. They occasionally announce flash sales or share limited-time promo codes with their followers, especially in their stories.

Tips for Maximizing Your Savings at Superdry

Shop During Major Sales Events

To get the biggest bang for your buck, time your purchases around Black Friday/Cyber Monday and the end-of-season sales in January and July. This is when the deepest discounts are available across the widest range of products, especially pricier items like jackets and outerwear.

Sign Up for Everything

Join both the email list and the Superdry Rewards program. The welcome discount from the newsletter is an instant win, and the rewards program will give you early access to sales, ensuring you get the best selection before popular sizes sell out.

Look for Multi-Buy Offers

During sales periods, keep an eye out for multi-buy or bundle deals, such as "buy two items, get an extra 20% off." These promotions are a great way to stock up on essentials like tees and hoodies while adding to your savings.

What You Should Know About Superdry Sales

There are a few things to keep in mind when shopping a Superdry sale to avoid any surprises. First, newly released collections and special collaborations are typically excluded from general promotions. Second, items in the "Clearance" section are often marked as final sale, which means they cannot be returned or exchanged. Always double-check the return policy on a product page before you buy.