Does Nike Have Sales on Black Friday? Everything You Need To Know

Discover Nike's Black Friday deals on shoes, apparel, and accessories. Score 20%-40% off select items and elevate your style with amazing discounts.
Written by: 
Ash Read
Last updated: 

Yes, Nike has significant sales on Black Friday. While they don't always advertise a huge sitewide sale, you can count on finding deals on select shoes, apparel, and accessories, with discounts often ranging from 20% to 40% off.

The best deals are usually shared on Nike's official website, through the Nike app, and with email subscribers. Sales typically kick off the week of Thanksgiving and can run through Cyber Monday. Shop now at nike.com.

Types of Nike Sales & Promotions

Nike Black Friday Sale

This is Nike's main holiday shopping event. It usually starts the week of Black Friday and extends through Cyber Monday. You can expect discounts of 20-40% on select items, with past-season products and outlet styles often seeing the deepest cuts. New releases are typically excluded, but early access is sometimes offered to Nike Members.

Cyber Monday Deals

Often a continuation of the Black Friday event, Cyber Monday sometimes features its own unique flash deals or special promo codes for an extra percentage off sale prices. Keep an eye on the website and app for these limited-time offers.

Ongoing Promotions in the "Sale" Section

Nike has a year-round sale section where you can always find markdowns. During Black Friday, this section is usually updated with even more discounted items. You can find everything from running shoes to hoodies marked down.

First-Time Shopper & Member Incentives

Signing up to be a Nike Member (which is free) is one of the best ways to get access to deals. Members often receive:

  • Early access to Black Friday sales
  • Exclusive member-only promo codes
  • Free shipping on orders
  • A welcome discount code for signing up

Student, Military & Professional Discounts

Nike offers year-round discounts for certain groups, which can often be stacked on top of sale prices during Black Friday. This typically includes a 10% discount for eligible students, military personnel, and healthcare workers who verify their status.

Outlet & Factory Store Deals

Nike Outlet and Factory stores run their own aggressive Black Friday promotions. You can often find in-store doorbuster deals and extra discounts on already reduced clearance items, with savings sometimes reaching up to 50% off original prices.

Where to Find Nike Sales

The Official Nike Website & App

Your primary source for deals will be the official website and the Nike app. Check the dedicated Sale section often, as new products are added throughout the week. For the best experience, download the app and enable push notifications for real-time alerts on flash sales and app-exclusive offers.

Email Newsletter & Membership

Signing up for emails and becoming a Nike Member is key. This guarantees you’ll get early notifications about when the Black Friday sale officially starts, plus any exclusive promo codes sent directly to your inbox. This is often how you get first dibs on the best items before they sell out.

Social Media

Follow Nike's main accounts on Instagram and Twitter (@Nike). They frequently announce flash sales, promotions, and special events on their social channels, especially during major shopping holidays.

Authorized Retail Partners

Don't forget to check other major retailers that carry Nike products. Stores like Dick’s Sporting Goods, Foot Locker, and Finish Line will have their own Black Friday sales that include deep discounts on Nike shoes and apparel, sometimes with deals that even beat Nike's own site.

Outlets & Factory Stores

If you have a physical Nike Outlet or Factory Store nearby, visiting during Black Friday week can lead to some of the best deals available. These stores often have exclusive in-store promotions and much deeper discounts on a wider range of clearance stock.

Tips for Maximizing Your Savings at Nike

Become a Nike Member Ahead of Time

Signing up is free and gives you the biggest advantages: early sale access and free shipping. Do this a week or two before Black Friday so you're ready to go as soon as the deals drop.

Plan Ahead and Build a Wishlist

Browse the Nike site before the sale starts and add your favorite items to your wishlist. When the sale begins, you can quickly see which of your picks are discounted and add them to your cart without wasting time searching.

Stack Your Discounts When Possible

Look for opportunities to combine deals. For example, you might be able to apply your 10% student or military discount on top of an item that's already marked down for Black Friday. Always check the terms before trying to stack codes.

Check Both Online and In-Store

Online might offer better variety and app-exclusive deals, but physical outlet stores can have "doorbuster" specials and clearance finds that aren't available on the website.

What You Should Know About Nike Sales

New Releases Are Usually Excluded

Don't expect the latest Jordan release or a brand-new collaboration to be part of the Black Friday sale. Discounts are almost always focused on previous season's styles, overstock, and core apparel items.

Watch for "Final Sale" Items

Some heavily discounted items, especially in the outlet or clearance sections, may be marked as "Final Sale." This means they cannot be returned or exchanged, so be sure of your size and color choices before buying.

Beware of Fake Coupon Codes

Stick to promo codes you receive directly from Nike or find on trusted deal sites. Unauthorized coupons from shady websites will not work at checkout.

Expect Shipping Delays

Black Friday is the busiest shopping day of the year. While Nike Members get free shipping, be prepared for longer-than-usual delivery times due to high order volumes.