Does New Balance Have Sales? Everything You Need To Know

New Balance has sales! Discover major discounts during Black Friday, end-of-season clearances, and more. Shop online or in-store for the best deals.
Written by: 
Ash Read
Last updated: 

Yes, New Balance regularly has sales and promotions throughout the year. You can expect major discounts during holiday events like Black Friday and end-of-season clearances, with deals available both online and in stores.

You can find the best deals on their official website's "Sale" section, by signing up for their email list, or by joining their free rewards program for early access. Shop now at newbalance.com.

Types of New Balance Sales & Promotions

Major Sale Events

New Balance hosts big end-of-season clearance sales to make room for new inventory. These usually happen in late summer and late winter, offering discounts of up to 30-50% off select running shoes, casual sneakers, and clothing.

Seasonal & Holiday Sales

Mark your calendar for major shopping holidays, as they bring some of the best deals of the year.

  • Black Friday & Cyber Monday: Expect deep discounts of 30-50% off a wide range of styles, with special doorbuster deals and flash sales.
  • End-of-Season Clearances: After summer (August-September) and winter (January-February) are prime times to find markdowns of 40-70% on older inventory.
  • Back-to-School Sales: Look for 15-25% off popular sneakers and apparel during July and August.

Ongoing Promotions

You don't always have to wait for a major holiday to save. New Balance has a dedicated "Sale" section on their website, which is updated weekly with new markdowns. Keep an eye out for flash sales that offer temporary discounts on specific products.

First-Time Customer & Email Perks

If you're new to shopping at New Balance, you can often get 10-15% off your first order just by signing up for their email newsletter. Subscribers also get early alerts for upcoming sales and exclusive promo codes.

New Balance Rewards Program

It's free to join the New Balance Rewards program, and it's a great way to save. Members earn points on every purchase, get special birthday discounts, and often receive early access to shop major sales 24-48 hours before the public.

Student & Military Discounts

New Balance offers special discounts for certain groups. Students can often get 10-15% off through services like UNiDAYS, and military personnel and first responders can also receive a 10% discount after verification.

Where to Find New Balance Sales

Official Website

The first place to look for deals is the official New Balance website. The homepage often features banners with current promotions, but the best finds are in their dedicated sale sections. Visit newbalance.com/sale to browse the current markdowns.

Email Newsletter

Subscribing to the email newsletter is one of the easiest ways to stay informed. You’ll receive exclusive discount codes, birthday deals, and early announcements for sales like Black Friday and end-of-season clearances directly in your inbox.

Mobile App

The New Balance mobile app sometimes offers app-exclusive promotions and flash sales. Turn on push notifications to ensure you don't miss out on limited-time deals while you're on the go.

New Balance Outlet Stores

If you have an outlet mall nearby, the New Balance store is worth a visit. Outlets carry past-season styles and models specifically made for outlets at a lower price point than you’ll find in regular retail stores.

Third-Party Retailers

Keep an eye on authorized retailers like Nordstrom Rack, Saks OFF 5TH, and Zappos. These stores often have their own sales on New Balance products, giving you another chance to find a discount on the style you're looking for.

Tips for Maximizing Your Savings at New Balance

Know the Best Times to Shop

The deepest discounts are typically found during end-of-season sales (January-February and August-September) and major holiday weekends like Black Friday. Planning your purchases around these events can lead to significant savings.

Join the Rewards Program Early

Sign up for the free New Balance Rewards program before you plan to shop. You'll get members-only benefits, early sale access, and can start earning points on your purchases that can be redeemed for future discounts.

Stack Your Discounts When Possible

Sometimes you can combine a promo code with an existing sale price. Look out for subscriber-exclusive codes sent via email during a major sale. Using a cashback service like Rakuten or TopCashback can also add extra savings to your order.

What You Should Know About New Balance Sales

When shopping for discounted items, keep a few things in mind:

  • Sale Exclusions: New releases, special collaborations, and limited-edition collections are usually excluded from sitewide sales and promo codes.
  • Return Policies: Items marked as "Clearance" or "Final Sale" often cannot be returned or exchanged. Always check the return policy for a specific item before you buy.
  • Authenticity: Be cautious of unauthorized third-party resellers. To guarantee you're getting an authentic product, purchase directly from the official New Balance site, an authorized retailer, or an official outlet store.

While New Balance sales happen frequently, a little planning goes a long way. By signing up for the email list, joining the rewards program, and keeping an eye on their sale section, you can almost always find a deal on a new pair of sneakers or activewear.